Bachelor of Science (BS) in Communication, With a Major in Telecommunication @
Michigan State University - College of Communications
An experienced telecom leader, I have spent 20 years excelling in various sales, marketing leadership positions. I started my career in 1995 as founder and President of an ISP based in Michigan called Netimation.net. The company was a pioneer in web design, consulting, and providing dialup and high-speed internet services for businesses. Netimation was acquired by Voyager.net
An experienced telecom leader, I have spent 20 years excelling in various sales, marketing leadership positions. I started my career in 1995 as founder and President of an ISP based in Michigan called Netimation.net. The company was a pioneer in web design, consulting, and providing dialup and high-speed internet services for businesses. Netimation was acquired by Voyager.net where I managed the M&A effort. Post merger, I joined the Voyager team to help create the first business services support unit. After Voyager.net, I moved to Colorado and took a sales engineer role with Cable & Wireless where I spent over 4 years in that role. I was recognized as a top performer and president's club winner multiple times. I continued my sales engineering career with ICG with a focus on IP & VoIP. In 2004, I left ICG and hooked up with the crew at Speakeasy where I helped launch their VoIP service. During my time at Speakeasy, I moved into several sales & marketing leadership roles, with the channel being a big focus. My most prominent role was in the partner channel where I was instrumental in creating a channel program and making it a big focus for the company. The channel program went from less than 5% of total sales to over 35% of total sales before Speakeasy was purchased. In 2010, MegaPath acquired Speakeasy and Covad in a three-way merger, where I directed merger efforts for sales operations, sales engineering, and the channel strategy in general. During that process, I was asked to run the MegaPath Channel where I developed its channel strategy and secured resources to create double digit revenue growth year over year. After my run with Speakeasy & MegaPath, I joined the executive team at Sandler Partners where I am responsible for sales and continuing Sandler Partners success as the fastest growing telecom master agency in the United States. I have a demonstrated track record of success in building and managing profitable channel partner programs over my career.
Senior Vice President, Sales @ In May, 2013, I joined California-based telecommunications and cloud master agency Sandler with Partners as Senior Vice President of Sales. In this role, I am responsible, for daily interaction with agents and channel managers, agent program management, growing revenue profitably. To learn more, please view my contact information at the top under my profile and picture. From March 2013 to Present (2 years 10 months) Vice President of Channel Sales @ I spent nearly three years with MegaPath as a Leader for it's Partner Program. I was tasked with managing the overall program strategy and execution for Megapath's Partner Program and sales efforts. The program experienced double digit growth as a percentage of sales and was the fastest growing sales program within the company during his time. The initial time spent in this role included the integration of the Speakeasy, Covad, and MegaPath Partner Programs in which I directed contract management and consolidation, portal strategy, training, and marketing direction. After the integration of the three companies, I established a distribution strategy that focused on the Master Agent community. During that time, I helped contract several current Master Agents and rolled out its channel integration strategy to broaden the support for its existing Master Agents. I was instrumental in the creation of several teams including the Partner Quote Team, Channel Sales Operation Team, and Premier Support Team. I also expanded the Channel Manager Team, expanded its regional alignment, and created rules of engagement by which the Enterprise and SMB sales teams could engage Master Agent Partners. This strategy to focus on this particular Partner segment was a reason for the major growth of the Partner Channel as it doubled from 18% to over 36% by the time I left. My responsibilities included leading the Channel Sales Team, managing a quota and budget, being a team player for Marketing and Sales Operations, contract negotiation, business process, and overall strategy for its largest Partners. I helped laid the foundation for MegaPath's channel integration and overall partner support strategy that is still in existence today. From January 2011 to April 2013 (2 years 4 months) Director of Channel Sales @ Responsible for Managing the Channel Sales and Partner Program for Megapath. From October 2010 to January 2011 (4 months) Director of Sales Engineering and Sales Operations @ Responsible for managing the sales engineering and sales operations teams. Sales leadership, strategy, training, metrics, process, and technology evangelist. From December 2008 to September 2010 (1 year 10 months) Director of Channel Sales and Operations @ Responsible for the direction and management of strategic & channel sales, sales engineering, sales operations, and sales order desk teams within Speakeasy. Provided direction for multiple teams, team strategy/roadmap, sales goals, KPI measurements, team management, and leadership. From December 2008 to December 2009 (1 year 1 month) Director of Channel Sales @ Manage a team of Regional Channel Managers. Our mission is to integrate Speakeasy into Best Buy and its various subsidaries. Responsible for sales growth & profitability, strategy, and training. Led the overall program management of the integration between Best Buy For Business, Geek Squad, and Speakeasy. Helped create revenue streams with Speakeasy for the sale of data, VoIP, and hosting services within Best Buy For Business and Geek Squad sales and support teams. From May 2007 to December 2008 (1 year 8 months) Director of Marketing, Partner Program @ Managing Director of the Partner Program at Speakeasy. The program grew at an acclerated rate from under 10% to 35% of new monthly sales. Managed key partner program elements including: budget, partner portal, communications, public website, partner training, marketing tactics & campaigns, partner promotions, sales alignment, sales process, sales tools, partner contracts, partner commission policy, inter company channel awareness campaigning, strategic business strategy, and key partnership management. Created shareholder value to be a key asset recognized in the Best Buy valuation and acquisition of Speakeasy. From January 2006 to April 2007 (1 year 4 months) Partner Program Manager @ Helped build and establish the Speakeasy's Partner Program. Responsible for managing the Partner Program in its infancy to becoming a significant revenue source of sales within Speakeasy. Responsibilities included: channel relationship management and recruitment with IT consultants, master agencies, direct agents, VAR's. Developed analytics, portal, tools, developed sales & marketing growth strategies. Made the partner program a strategic corporate initiative. From February 2005 to January 2006 (1 year) Senior Sales Engineer @ First Sales Engineer hired at Speakeasy. Hired to help launch VoIP as a key corporate strategic product offering. Provided key advice on sales processes, marketing collateral, product messaging, overall product definition, and strategic input to launch the hosted VoIP. Other responsibilities included assisting with sales lunch and learn style trainings, training partners, technically assisting sales to help close deals, customer interaction, and driving strategy for the sales engineering and sales teams. From August 2004 to January 2005 (6 months) Senior Sales Engineer @ Eric was the first Sales Engineer and 3rd sales employee hired in the Seattle market. There he helped create a market presence in the Northwest for ICG by educating customers in the Northwest with its flag ship service called VoicePipe which was one of the pioneers in hosted VoIP Services. He established himself as the go to person in assisting in various aspects of the sales stage for the local sales team. His responsibilities included: technical consulting, network design, general and technical sales training, Hosted VoIP customer demos, and assisting in closing a sale. Eric established himself as the subject matter expert in hosted VoIP and IP Data Networking for the Northwest sales team. From January 2004 to August 2004 (8 months) Solutions Consultant @ I was hired as a solutions consultant in the Denver office (1999-2001 ) in which he helped establish a presence in the Rocky Mountain Region for Cable & Wireless. This was a brand new office facility for the company and I was the first sales engineer hired in the Denver office. Consulted on several high profile customers such as the Front Range GigaPOP and State of Colorado schools. I was able to help solidify Cable & Wireless as a major player in the university and research community through his evangelization. Was able to quickly demonstrate an ability to become a subject matter expert in the areas of VPN and WAN design for national and multinational enterprise clients. My experience designing and architecting international networks was a key contribution in the clients Cable & Wireless won and supported. In 2001, I took a transfer from Denver to Seattle and spent two years supporting large enterprise clients such as the Getty Images where he helped Getty Images establish a worldwide IP VPN network that spanned 4 continents, and was a primary architect for this project. I continued work in the university and research community by supporting the sales effort with the Pacific Northwest GigaPOP (University of Washington). There I teamed up with the sales team and helped with designing and selling OC12 network into the GigaPOP. Also during his time in Seattle, I was one of the main sales engineers to support the partner channel for partners located on the West Coast. The partner channel quickly became a main focus of the sales strategy within Cable & Wireless. I supported master agents such as Intelisys. Rewarded multiple times for outstanding effort while at Cable & Wireless including president's club and peer recognition awards. From December 1999 to December 2003 (4 years 1 month) Advanced Business Support Lead @ I helped establish and transition Voyager from a consumer centric ISP into one offering business ISP services. I was instrumental in the creation of the Advanced Business Support team at Voyager. The responsibilities included T1, ISDN setup and lifecycle management, troubleshooting, router configuration, domain, and general technical support of Internet services. The primary network focus on this team was with T1, Frame Relay, ISDN technology. Also, the team supported customers using Windows based WWW server configurations and e-commerce. From October 1998 to October 1999 (1 year 1 month) President & Founder @ Founded Netimation Inc., a privately held ISP that focused on delivering small business and consumer based Internet Services. Network services provided ranged from T1, Frame Relay, dedicated ISDN, and dialup services. In addition to that, Netimation offered web design, domain parking, shared web hosting, and collocation services out of East Lansing Michigan. As President, Eric was responsible for driving and executing overall business strategy including sales, marketing, operations, customer experience, budget and M&A responsibilities. Voyager Networks acquired Netimation in which Eric was the driver behind the merger with Voyager. From December 1995 to October 1998 (2 years 11 months)
Communications, Telecommunications @ Michigan State University From 1992 to 1999 Bachelor of Science (BS) in Communication, With a Major in Telecommunication @ Michigan State University - College of Communications From 1992 to 1999 Eric Beller is skilled in: CRM, Leadership, Distribution Strategies, VoIP, Managed Services, Telecommunications, MPLS, Solution Selling, Channel, Cloud Computing, Co-location, Wireless, IP, SaaS, Broadband