A well-respected retail thought leader who serves on the executive team of a $50 million trade association, Davis has over a decade of experience in strategic communications, research, creating and development high-performing teams, and organizational change management. She is widely credited for coining the phrase “Cyber Monday,” which is now considered the official kickoff of the online holiday shopping season, and has appeared as an industry expert on dozens of television programs.

SVP, Research and Strategic Initiatives, NRF and Executive Director, NRF Foundation @ From April 2015 to Present (9 months) Washington D.C. Metro Area

Ellen Davis is skilled in: Management, Critical thinking, decision making and problem solving, Leadership, Public Speaking, Nonprofits, Retail, Talent Development, Strategic Planning, Media Relations, Strategic Communications, Public Relations, Crisis Communications, Interviews, Newsletters, Strategy