Forward-thinking, creative and results-oriented professional with a passion for strategically building brands and growing businesses.
Associate Brand Manager, Optic White Toothpaste @ From September 2015 to Present (4 months) Greater New York City AreaAssistant Brand Manager @ From August 2014 to Present (1 year 5 months) Greater New York City AreaStrategy and Branding Intern @ LaPlaca Cohen is a strategy, design, and advertising firm that helps arts organizations better connect and communicate with their audiences.
I supported the Strategy & Branding department in working with clients in the cultural and creative sectors on a range of projects, including: Culture Track 2014 (their signature study of changing cultural attitudes nationwide), mission and vision development; audience research and development; strategic planning; and positioning and messaging strategy. From January 2014 to May 2014 (5 months) Greater New York City AreaMBA Board Fellow @ Selected as one of ten students for this selective, intensive program to be a non-voting member of a nonprofit board. As a board fellow/consultant for The Laundromat Project, I was tasked with developing board and recruitment expansion opportunities and developed an in-depth presentation outlining key strategies to leadership. I also received training on how to be serve as an effective board member. From September 2013 to May 2014 (9 months) Greater New York City AreaMBA Intern, Global Consumer Insights - Social Network Insights @ Worked on two strategic and timely projects that were rooted in the digital and social media realms. Performed in-depth analyses from numerous primary and secondary data sources and successfully presented findings to key stakeholders for further implementation. From June 2013 to August 2013 (3 months) Project Lead - MBA Consulting Team @ Led team of three for NYU Stern Luxury Retail Consulting Corps project with College Fashionista, a fast-growing website focused on college campus style trends. We were charged with developing a go/no-go recommendation for a new business vertical that required us to conduct in-depth competitive and financial analyses and provide positioning strategies. From January 2013 to May 2013 (5 months) Greater New York City AreaProgram Coordinator @ Read Ahead is a national non-profit organization whose mission is to increase the prospects of children in school and in life through a one-on-one reading exchange with a caring adult (the Power Lunch program). As a program coordinator, I managed the Power Lunch program in seven New York City schools, oversaw eight school coordinators, presented our programs to corporate partners to recruit hundreds of volunteers, and handled special projects. From October 2010 to July 2012 (1 year 10 months) Assistant, Random House Speakers Bureau @ Worked with all of Random House's divisions to book the Bureau's leading roster of authors at events across the country. In addition, I led the relaunch of our website leading to a 50% increase in site traffic, coordinated with the design team to develop the Bureau's first logo and collateral materials, wrote marketing copy and scouted new talent to join the roster that now includes such authors as Jane Fonda, Lisa Birnbach, Chip Kidd and Ken Burns. From May 2009 to October 2010 (1 year 6 months) Associate @ Associate at the Random House Publishing Group, a division of Random House Inc. In this position, I rotated through departments such as editorial, publicity, production, subsidiary rights, and marketing that contributed to my knowledge of how all of these areas depend on each other and function as a whole. From July 2008 to May 2009 (11 months) Intern @ Wrote several clips for St. Louis Magazine and St. Louis At Home Magazine that included feature articles on organization and a web feature on the Artistic Director of the Saint Louis Ballet From September 2007 to December 2007 (4 months) Lifestyles/Beauty/Entertainment Intern at Redbook Magazine @ Wrote movie previews and a piece on Leann Rimes, updated and created call sheets, did research on products, and tended to the upkeep of the lifestyle and beauty closets. From June 2007 to August 2007 (3 months)
Master of Business Administration (M.B.A.), Marketing, Management and Entertainment & Techonology @ NYU Stern School of Business From 2012 to 2014 English, Business, French, Humanites @ Washington University in St. Louis From 2004 to 2008 Roswell High School From 2000 to 2004 Elizabeth Lewis is skilled in: Non-profits, Publicity, Editorial, Publishing, Magazines, Books, Nonprofits, Entrepreneurship, Marketing, Newsletters, Strategy, Social Networking, Research, Advertising, Program Management, Social Media
Websites:
http://www.everybodywinsny.org/,
http://www.brooklynwindsymphony.org/