Principal, Product Marketing
Seattle, Washington
Procore Technologies
Director, Product Marketing
April 2019 to March 2020
Santa Barbara/Seattle
Allen Institute for Brain Science
Sr. Manager, Marketing and Communications
August 2017 to August 2018
Seattle, WA
Around the World
Traveling and Volunteering Abroad
March 2016 to April 2017
RightScale
Senior Director of Marketing
February 2014 to November 2015
Santa Barbara, CA and Seattle, WA
RightScale
Senior Director of Partner Marketing
February 2012 to February 2014
RightScale
Director of Partner Marketing
January 2009 to January 2012
Sonim Technologies
Global Product Marketing Consultant
September 2007 to October 2008
Seattle, WA and San Mateo, CA
Sonos
Head of Direct Marketing
January 2005 to August 2007
Santa Barbara, CA
Amazon Web Services (AWS)
Principal, Product Marketing
Seattle, Washington, United States
Elise Greve Consulting
Product Marketing Consultant
August 2018 to March 2019
Greater Seattle Area
Citrix
Strategic Development Director
August 2002 to September 2004
Santa Barbara, CA
Conversant (formerly ValueClick)
VP of Global Marketing
March 2000 to August 2002
Santa Barbara, CA
QAD Inc
Alliance Marketing Manager
March 1998 to March 2000
Santa Barbara, CA
Pragmatic Marketing Courses
Foundations and Market Strategy
Thunderbird School of Global Management
Master of Business Administration (MBA), Global Marketing
University of Nevada, Reno
Bachelors, Major in Spanish Language and Literature, Dual Minors in Biology and Studio Arts, Graduated Magna Cum Laude
Procore is a leading provider of cloud-based applications for construction. Procore connects people, applications, and devices through a unified platform to help construction professionals manage risk and build quality projects—safely, on time, and within budget. Procore has a diversified business model with products for Preconstruction, Project Management, Financial Management, Quality & Safety, and Field Productivity. Headquartered in... Procore is a leading provider of cloud-based applications for construction. Procore connects people, applications, and devices through a unified platform to help construction professionals manage risk and build quality projects—safely, on time, and within budget. Procore has a diversified business model with products for Preconstruction, Project Management, Financial Management, Quality & Safety, and Field Productivity. Headquartered in Carpinteria, California, with offices around the globe, Procore is used to manage billions of dollars in annual construction volume.
What company does Elise Arthurs Greve work for?
Elise Arthurs Greve works for Procore Technologies
What is Elise Arthurs Greve's role at Procore Technologies?
Elise Arthurs Greve is Director, Product Marketing
What industry does Elise Arthurs Greve work in?
Elise Arthurs Greve works in the Computer Software industry.
💼 Past Experience
essence of my work experience with Procore, product marketing andrelationship building with key customer and stakeholder. Procore is a top provider of cloud-based applications for construction and Procore connects people, applications, and devices through a unified platform to help construction professionals manage risk and build quality projects—safely, on time, and within budget. Procore has a diversified business model with products for Preconstruction, Project Management, Financial Management, Quality & Safety, and Field Productivity. Headquartered in Carpinteria, California, with offices around the globe, Procore is used to manage billions of dollars in annual construction volume. Sr. Manager, Marketing and Communications at Allen Institute for Brain Science from August 2017 to August 2018 (1 year 1 month) in Seattle, WA. Developed and implemented product marketing strategies to increase awareness and usage of Allen Institute bioscience resources.• Built and led outreach programs to new scientific audience of college educators. Identified key persona characteristics of new audience, recruited focus group of attendees for deep dive session to explore interest drivers and integrated feedback into new resources development.• Led brand awareness survey projects across constituent and non-constituents audiences. Survey data used to formulate strategy for brand redesign and launch.• Led events and outreach team to grow new audiences, deepen existing audiences and build community through various event formats, designed and executed 50 events in 12 months.• Implemented post-event surveys and metrics analysis across scoring matrix including content quality, attendee experience, attendee satisfaction, willingness to recommend and likelihood for repeat attendance. Traveling and Volunteering Abroad at Around the World from March 2016 to April 2017 (1 year 2 months). In a quest for completely new experiences and to expand my global perspective, I traveled and volunteered abroad. I came away with increased inspiration and understanding of the natural world and what it means to be a global citizen.• In South Africa I volunteered on the Pidwa wildlife refuge. • In Zambia I volunteered with a fair trade textile company, Tribal Textiles, which creates stunning textiles while working in harmony with nature and benefitting the local community.• In East Timor I volunteered with a marine protection area initiative.*More detail about these thrilling experiences in the volunteering section of my linkedin.*More detail about these thrilling experiences in the volunteering section of my linkedin.
🎓 Education
Elise Arthurs Greve has a Bachelors of Arts in Spanish Language and Literature from UNR, a Master of Business Administration from Thunderbird School of Global Management from UNR, and a Bachelor of Science in Biology from the University of Nevada, Reno. Elise Arthurs Greve has a dual degree in Spanish Language and Literature and in Biology, which allows her to work in different fields and understand different courses better. Elise Arthurs Greve is currently a graduate of University of Nevada, Reno with a Doctorate inpite of her Bachelors of Science in Biology. Elise Arthurs Greve has worked in different fields of work for many years now, and isaplered with qualities such as a passion for her work, heavy-duty research, and a willingness to learn new things. Elise Arthurs Greve is very prepared for her future, and has worked many years in various fields to gain the knowledge and skills she currently possesses.
💡 Technical & Interpersonal Skills
Skills that Elise Arthurs Greve brings to her role as Principal, Product Marketing at Procore Technologies:- Procore Technologies is a leading provider of cloud-based applications for construction- Procore connects people, applications, and devices through a unified platform to help construction professionals manage risk and build quality projects- Procore has a diversified business model with products for Preconstruction, Project Management, Financial Management, Quality & Safety, and Field Productivity- Headquartered in Carpinteria, California, with offices around the globe, Procore is used to manage billions of dollars in annual construction volume- Sr. Manager, Marketing and Communications at Allen Institute for Brain Science from August 2017 to August 2018 (1 year 1 month) in Seattle, WA- Developed and implemented product marketing strategies to increase awareness and usage of Allen Institute bioscience resources- Led outreach programs to new scientific audience of college educators- Built and led marketing team to create and implement global go-to-market programs- Implemented post-event surveys and metricsanalysis across scoring matrix including content quality, attendee experience, attendee satisfaction, willingness to recommend and likelihood for repeat attendance- Traveling and Volunteering Abroad at Around the World from March 2016 to April 2017 (1 year 2 months)- In a quest for completely new experiences and to expand my global perspective, I traveled and volunteered abroad- In South Africa I volunteered on the Pidwa wildlife refuge- In Zambia I volunteered with a fair trade textile company, Tribal Textiles, which creates stunning textiles while working in harmony with nature and benefitting the local community- In East Timor I volunteered with a marine protection area initiativeSkills that Elise Arthurs Greve brings to her role as Principal, Product Marketing at RightScale:- RightScale is a leading provider of cloud-based applications for construction- RightScale enterprise demand generation leader for marketing team- Drove enterprise lead acquisition through content creation, email programs, lead nurturing, virtual/physical events, social media and SEO- Analyzed, recommended and developed a new content strategy targeting different stages of the funnel- Wrote and edited content ranging from definitive guides, solution briefs and white papers resulting in increase of targeted enterprise leads- Built and led partner marketing team to create and implement global go-to-market programs- Hired and motivated a team of marketing managers- Generated 60% of leads into pipeline from partner programs which demonstrated highest converting 'leads to closed sales' percentage- Created and sold RightScale user conference sponsors packages to partners for significant conference budget offset- Developed ISV-focused multi-cloud marketplace framework and initiatives to scale marketplace to 5,000 server templates- Initiated global expansion of partner marketing programs to support newly opened regions
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 9 month(s)
Unlikely
Likely
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