Senior Global Director Brand Creative at Mackage
Director of Marketing
September 2015 to Present
Frank & Oak
Senior Manager, Brand Marketing & Communications
November 2012 to June 2015
Montreal, New York
Rad Hourani Inc
Director of Marketing and Sales
January 2011 to November 2012
Montreal, New York and Paris
Mackage and Soia & Kyo
Head of Marketing
January 2008 to January 2011
Montreal, New York
Production Coordinator/ Senior Agent
March 2007 to March 2008
Montreal, Canada Area
Novem Productions (TV Show ‘Portfolio Derriere L’Image’)
April 2006 to March 2007
Elmer Olsen Model Management
April 2005 to April 2006
April 2004 to April 2005
What company does Elisabeth Lepage work for?
Elisabeth Lepage works for Roots
What is Elisabeth Lepage's role at Roots?
Elisabeth Lepage is Director of Marketing
What industry does Elisabeth Lepage work in?
Elisabeth Lepage works in the Apparel & Fashion industry.
As a digital brand builder and architect of creative content, I believe in telling stories and creating experiences to connect people to products. I strive to position and establish brands on the market and sustain their relevance to exude their unique point of view.Director of Marketing @ From September 2015 to Present (2 months) Toronto, CanadaSenior Manager, Brand Marketing & Communications @ After joining the company just after its creation, I planned and implemented the launch of the brand in the Canadian and U.S. markets, leading to 500% growth in membership base since inception. Frank & Oak is now one of North America’s fastest growing ecommerce retail brands, marrying fashion and technology with a mission of pioneering the next generation of omnichannel retail. • Led a team that shepherds consumer engagement, content, social media innovation, PR and 1:1 relationships with consumers across our digital ecosystem. • Ensured brand voice and journeys are consistent across all touch points and resonated with millenial men. • Developed PR and communications strategies in both the fashion and tech industries, having generated over 1,000 media hits in publications such as Fast Company, WSJ, GQ, NY Times and WWD, representing more than $5m in ad value in less than 3 years. • Responsible for the strategy and creative direction of all integrated marketing campaigns, consumer facing experiences and videos including unique out of the box events such as New York Fashion Week, SXSW and retail store launch events. • Planned and implemented brand partnership campaign to launch product collaborations and co-branded digital/retail initiatives with partners such as Vice Media, Dave 1 of Chromeo, Etsy, ALDO, Ubisoft Toronto FC. From November 2012 to June 2015 (2 years 8 months) Montreal, New YorkDirector of Marketing and Sales @ • Established the coherency of the marketing image by positioning the brand towards a new and more accessible direction while preserving the core essence of the designer's unique signature. • Led global sales and business development for new accounts including the management of all sales teams, showrooms and pricing strategies, contributing to 100% sales growth in one year. • Developed pro-active brand marketing initiatives and PR strategies to maximize market perception and visibility internationally. In-house liaison with all PR agencies across Canada, USA and Paris. • Orchestrated creative projects including shoots with top talents such as Jared Leto, Kristen Owen, Elisa Sednaoui, Kate Lanphear with renowned stylist Patti Wilson. • Produced all Rad Hourani fashion shows in Paris, New York, Toronto and Seoul, including the first Rad Hourani unisex Haute Couture fashion show in Paris in 2012. From January 2011 to November 2012 (1 year 11 months) Montreal, New York and ParisHead of Marketing @ • Developed strategies and led the teams on branding, PR, social media and digital content to increase brand awareness in Canada, USA and France. • Managed continuous re-branding strategies to make the brands more luxurious and aspirational. • Restructured the ecommerce site for both brands and increased online sales by 40% during first year of employment. • In charge of assuring that the brand’s parameters and filters are reflected online and through all visual & marketing collateral developed. • Opened Mackage retail locations in New York and Paris, including other seasonal pop-up venues. From January 2008 to January 2011 (3 years 1 month) Montreal, New YorkProduction Coordinator/ Senior Agent @ • Produced, coordinated and budgeted photo shoots for clients such as Tommy Hilfiger, ALDO Group, Le Chateau, L’Oreal, ELLE Magazine and Mackage. Member of award winning team of the Lux 2007 fashion/beauty prize. • Represented photographers, stylists and hair/make-up artists. From March 2007 to March 2008 (1 year 1 month) Montreal, Canada AreaAssistant Producer/Coordinator @ • Responsible for coordination, management and production of show content. From April 2006 to March 2007 (1 year) MontrealModel Agent @ • Responsible for new faces group marketing and promotion, event management and public relations resulting on increased revenue of new faces group. From April 2005 to April 2006 (1 year 1 month) TorontoModel Agent @ • Responsible for company’s most prestigious clients. Placed models across international markets. From April 2004 to April 2005 (1 year 1 month) MontrealMarketing @ HEC MontréalUniversité du Québec à Montréal / UQAM Elisabeth Lepage is skilled in: Marketing, Fashion, Creative Direction, Social Media, Art Direction, Brand Development, Public Relations, Marketing Communications, Advertising, Brand Management, E-commerce, Luxury Goods, Social Media Marketing, Leadership, Management, Branding & Identity, Web Design, Marketing Strategy, Digital Marketing, Brand Architecture
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 6 month(s)
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