Elena Gorman's Email Addresses & Phone Numbers

Product Marketing Lead @ Digit San Francisco Bay AreaSenior Product Marketing Manager @ Coinbase Partnering with product, eng and comms teams to bring more people into crypto. Responsible for major launches on the Consumer product. Full-funnel, integrated, creative marketing. From August 2018 to October 2019 (1 year 3 months) San Francisco Bay AreaProduct Marketing Team Lead, Stride...

Product Marketing Lead @ Digit San Francisco Bay AreaSenior Product Marketing Manager @ Coinbase Partnering with product, eng and comms teams to bring more people into crypto. Responsible for major launches on the Consumer product. Full-funnel, integrated, creative marketing. From August 2018 to October 2019 (1 year 3 months) San Francisco Bay AreaProduct Marketing Team Lead, Stride @ Atlassian From June 2016 to July 2018 (2 years 2 months) San Francisco Bay AreaDevelopment Associate @ Planned Parenthood Golden Gate -- Planned and managed quarterly fundraising events and direct mail initiatives to fund medical clinics. From 2004 to 2006 (2 years) Senior Product Marketing Manager, HipChat @ Atlassian Trusted to lead HipChat's most significant product launches over 3 years:(May 2014) HipChat Plus and HipChat Basic, a complete pricing change that impacted all users(January 2015) HipChat Server, Atlassian's most succesful Server product launch in history(April 2016) HipChat Connect, new integration API with 40+ live partner integrations in Atlassian MarketplaceAdditional duties: blog and content strategy, social media management, demand generation, copywriting, event management, team leadership From June 2013 to June 2016 (3 years 1 month) San Francisco Bay AreaDirector of Online Marketing @ Docker, Inc (Formerly dotCloud)-- Responsible for the strategy and execution of dotCloud's online marketing initiatives including website redesign, new product launches, the successful roll-out of new pricing model and ongoing customer communication to boost retention of active users and drive consistent revenue growth. From January 2012 to March 2013 (1 year 3 months) San Francisco Bay AreaMarketing Manager, North America @ EPiServer AB Guided online and offline branding efforts aimed at increasing brand awareness and lead generation to boost sales of an evolving software portfolio. -- In conjunction with the VP of Global Branding, set branding objectives, allocated $1M budget across channels and defined product positioning for sales and channel managers.-- In first 6 months of employment, reduced Cost Per Lead from $33 to $7 and improved lead quality by 78% through optimization of SEM and channel co-marketing initiatives.-- Improved SEO ranking for key terms through social media push, focused deep-linking and new content development on hot topics like social commerce, mobile marketing and globalization. -- Directed outside SEM, PR and creative production teams charged with aiding brand awareness and growing channel partnerships. From February 2011 to February 2012 (1 year 1 month) Greater Chicago AreaMarket Development Intern @ IBM Paid MBA-Level internship (while attending full-time graduate school at Northwestern University)-- Supported market development activities aimed at women-owned SMBs by preparing executives to speak at IBM sponsored conferences throughout the globe. From December 2007 to April 2009 (1 year 5 months) Account Manager @ Hub Strategy -- Responsible for budget management, project coordination, creative production and account billing for 11 active national and regional clients, including Slingbox and MacGregor Golf.-- Managed creative development and print production for national broadcast, print, radio and online advertising activities for various new media clients.-- Led consumer research project on alcoholic beverage consumption for a product launch in San Francisco. Research included focus-group testing throughout San Francisco’s nightclubs. From April 2006 to June 2007 (1 year 3 months) San Francisco Bay Area