Elena Connell's Email Addresses & Phone Numbers

📖 Summary

Customer focused with hunger for understanding the market place. I love to get involved with product development and to taste & sample everythig I am selling to satisfy myself I am offering my customers the best in class. Indeapth understanding of the UK Dairy market. Understanding of the Baby food, milk, toiletries, feeding accessories, nappies & wipes marketplace Rice, pasta & sauces Olives & antipasti Extensive knowledge of the central european grocery markets Working in emerging markets - Polish Food Working in established Grocery areas - Pasta, rice, sauces Stepchanging existing markets - BabyInternational Business Manager - Key Accounts @ From July 2015 to Present (4 months) Buying Manager - Hard Cheese @ Creating 2015/16Trade plan based on evaluating 2014/15 performances of Branded & OL cheddar. Identifying startegic growth areas for 2015/16. From January 2015 to July 2015 (7 months) Buying Manager Milk @ Direct responsibility for speciality milk. Managing an Assistant Buyer for Cream & Free From. Care taking Fresh milk since November 2013. Also care taking Cream since January 2014. Managed a successful re-launch of OL filtered milk PURE in February 2014 with a comprehensive marketing package. From June 2013 to January 2015 (1 year 8 months) Buying Manager Nappies & Wipes @ Managing two direct reports - AB's for Feeding & Toiletries. Reviewing promotional strategy with new OL plan in place. Indeapth analysis of Tesco's recent market performance and identification of key drivers of this. Trialing new "mini events" on Dot.com. Closed 2012/13 with 1.1% market outperformance. Reversed a negative of -2.9 when took over the category. Q1 of 2013/14 tracking @ 5.1% market outperformance. Built strong relationships with key suppliers (P&G, Nice-Pak, J&J etc.). Successfully navigated & landed Huggies exit from nappies in wk 2 2013/14 and managed Pampers re-set in wk 16 2013/14. From August 2012 to June 2013 (11 months) Buying Manager Baby Food & Milk @ Put in place revised promotional startegy for the year. Step changed market outperformance from -2.9 to +0.4. Worked on creating key partnerships with top FMCGs (Danone, Heinz). Managed an AB for Feeding. From May 2012 to August 2012 (4 months) Buying Manager Pasta & pasta sauces, olives & antipasti @ Achieved market outperformance of up to +4%. Improved OL standard & Finest Italian pasta sauces specification to be leading in the market place. Launched new Finest pasta (Orzo) & sauces (Fenel & Napoli salami). Landed range review which delivered strong market outperformance & step changed customers shopping experience in Tesco via better product flow & segmentation. Build strong relationships with key FMCGs (Mars, Heinz, Premier, Princes). Delivered 33% SOT on Olives & antipasti. Up by 8ppt from 25% via a range review. Repositioned Finest olives by extending the range & product re-design. From March 2011 to April 2012 (1 year 2 months) Buying Manager (rice & cooking sauces, pasta & pasta sauces) @ From January 2010 to March 2011 (1 year 3 months) Buying Manager World Foods (Polish, Afro-Caribbean, Halal, Mediterranean) @ Rolled out Polish foods into Tesco. Building the category up from £0 to £0.5m business a week. Introduced Frozen Polish Foods into the range. Moved supply from UK based agents direct to Polish manufacturers. Lead negotiations on range & promotions. Re-launched Afro-Caribbean cuisine via a category review. Stepchanged sales by +25% post review. Re-launched frozen & ambient Halal range to offer a more comprehensive and price competitive offering to our customers with new brands introduced to achieve this. Launcge tertiary brand snacks into the Asian foods to offer a price competitive offer to customers next to the leading snacks drand. Managed two buyers and one administrator. Rersponsible for delivering the key KPIs for total World Foods. From September 2006 to December 2009 (3 years 4 months) Merchandising Manager (Grocery) @ From August 2004 to August 2006 (2 years 1 month) Merchandiser @ From August 2003 to July 2004 (1 year) Technicka Universita Liberec, 1st class @ BA Textile & Marketing - 1st ClassIB, English, Czech, Mathematics, Physics, Art & Design, Psychology @ The English College in Prague Elena Connell is skilled in: Merchandising, Retail, Visual Merchandising, Sourcing, FMCG, Product Development, Strategic Partnerships, Supplier Negotiation, Private Label, range editing, Commodity Markets, Commodity, Food, Management, Supply Chain, Strategic Sourcing, Categorization, Strategy, Forecasting, Grocery, Multi-channel Retail