Current - Business Writer - Content Strategist, Digital MarCom. Executive-level communications, presentations, press releases, byline articles, white papers. Core Skills: • Marketing Communications / Business Writing • Project Lead-driving product vision, strategy, and execution • Internet and Emerging Technology Expertise in: Strategic Partnerships, Emerging Digital Media, Content Strategy, Digital Marketing, Digital Strategy, Television, Business Development, E-commerce, Entertainment, Content Management, Broadcast, Facebook and other Social Media networks. 2003- 2009 - Sole Proprietor/Maven Media NY www.mavenmediany.com 20+ years of advertising and marketing experience. Plan and implement best-in-class digital strategies, incorporating the right mix of solutions (including but not limited to: Shopper Marketing, SEO, web & mobile development, digital media, analytics, CRM and social). 2003-2005 - Director, Business Development, Refinery New York New business initiatives; Identify and execute on key development areas; business planning and key strategic alliances; defined and prioratized business opportunities; taught current sales trends and practices; prioritize, strategize and write proposals. Deal structuring, negotiation, contract execution. Multi-platform marketing campaigns. Media relations. Clients include pharma, fast food, soft drink, pkg. goods, beauty and healthcare, travel and entertainment. 1995-2003 - Principal, Ecommerce Media Communications Define next generation media platforms and products for B2B and B2C marketers. Emerging media planning, development, strategy and promotions. Widely published Interactive media industry journalist, analyst, commentator for national and international business publications. Broadcast Production 1980-1995 Project- managed large-scale film and video production for national advertising agencies and their clients from creative sign-off to launch.

EBusiness and Marketing Communications @ Marketing Communications/All Things Digital Strategic digital media business development: Integrated media development and content management, developing comprehensive marketing plans including objectives, strategies, tactics and programs. Strong knowledge of traditional advertising plus Internet and emerging media environments/best practices. Transmedia project management. From April 2014 to Present (1 year 9 months) Blogging on current state of women in business @ When the roles of women in life and in business change so rapidly we are all left with questions. ExecutiveWomen2.0 is a forum for asking and answering those. From how we conduct ourselves and how to achieve our goals to advice from experts and observations from yours truly. TOP 100 LEADERSHIP BLOGS In 2009, ExecutiveWomen2.0 was inducted by Best Universities into their list of 100 Top Leadership Blogs on the Web. From November 2008 to Present (7 years 2 months) Writer - Business to Business/Production/Integrated Marketing/Project Management @ Journalist: A versatile and seasoned writer filing digital marketing news and opinions, high profile executive interviews, case studies and feature stories. Marketing Communications: Develop strong, compelling concepts that position the Company's brand against the competition and engage customers. • Creative, Innovative Writer of website content, email marketing content, social media content, power point presentations, business proposals • Published business writer for on- and offline marketing publications • Blend business intelligence, creative word-smithing and strategic visioning to file newsworthy stories • Effective researcher/interviewer - well-versed at probing and evoking important facts and strategic information • Tenaciously explore and uncover core relevancies to target audience • Completely computer literate. MAC/PC From January 2005 to Present (11 years) Legal Compliance @ “The Million Second Quiz,” NBC’s groundbreaking, live competition. is the first fully convergent television experience, where viewers will be able to tune in to a 24/7 live stream, play along at home through digital platforms in real time, and sync to the live primetime broadcast. Aired Sept 9-19. From September 2013 to September 2013 (1 month) Web Content Writer @ Featured on Demand Studio Blog (2/19/2010) Current - Web Content Provider, division of Demand Media-providing the community features consumers want. From October 2009 to March 2010 (6 months) Principal Business Owner @ Integrated Marketing Services We offer 20+ years of advertising and marketing experience with a truly 360 degree perspective from Hollywood to Madison Avenue with the documented achievements to prove it. Mission: Lead the creation of cutting edge marketing solutions that provide measurable and accountable results for clients. Services: Develop and implement a robust, systematic process for generating / identifying, evaluating new business ideas and opportunities. Work closely with client business leads to conceive and develop products and services that align to the organizational vision/strategy and ultimately generate significant revenue and/or brand impact. Identify and develop new platforms to build out client's enterprise and direct the implementation of the client's business development plans. Drive thought leadership and channel strategy for clients. Drive the process of identifying, evaluating and implementing new business opportunities that can build significant revenue, NOI and brand presence in the marketplace. Develop and direct communications strategy, including media relations and internal communications. Build awareness and help forge a network profile that reflects your company's scale and scope of services. Undertake studies and/or market research as required to support growth planning, guide new or improved products, launch new lines of business. Build and manage a business development team to help drive the identification and building of growth initiatives and strategy development. As appropriate, manage, oversee, and maximize existing lines of business (and the associated staff). Craft targeted and memorable language to identify exceptional business and product or service attributes aimed at a specific audience. Identify, organize and lead projects from strategy and planning to completeion of mission specific goals. From January 2003 to January 2010 (7 years 1 month) New York/Los AngelesBusiness Development Consultant @ Personal development products - Direct marketing and sales. From November 2008 to June 2009 (8 months) Strategic Creative Integrated Marcom @ Integrated marketing communications disciplines for all product categories. Background and experience, service offering, client comments, case studies, writing samples can all be Viewed at ExecutiveWomen2.0 (www.executivewomenblog.com) From January 1996 to November 2008 (12 years 11 months) Contract Content Writer-Business Development @ Strategic Business Development, Content Writer, New Business Trouble shooter From 2008 to 2008 (less than a year) Exec Comm @ Professional Attributes: Executive Committee, Advertising Women of New York Trade groups & non-profits: Current and past extensive involvement spear-heading sector-specific program and event authoring. Develop conference strategy and evaluate sponsorships and marketing alliances with other organizations and key external influencers. Plan and execute exposure opportunities to showcase capabilities and experts. Contribute to content of external website. From 2004 to 2007 (3 years) Director, Business Development @ As a member of the Executive Team -- Managed the development and implementation of a comprehensive marketing program Developed and managed strategic partnerships, which provided significant leverage to the company. Promoted company visibility - updated company image, produced collateral, upgraded website and established media relations.. Acted as client partner liaison strategizing and composing creative briefs, responses to inquiries and requests for proposals. Worked with clients and general counsel to structure and negotiate optimal deal terms. Developed corporate image and publicity opportunities to showcase the company including corporate web site authorship. Managed publicity and media relations efforts such as hands on writing of press releases and marketing brochures. Spearheaded promotional events. Clients included: Merck Pharmaceuticals, IDG Communications, American Express. From 2003 to 2005 (2 years) Principal @ www.bothcoastsmedia.com (formerly E.commerceMedia.com From January 1994 to January 2003 (9 years 1 month) Director, Corporate Sales @ As Director of Corporate Sales at Barneys New York, I essentially spearheaded a public relations and outreach program for this iconic retailer's first Southern California store, located in the then, most profitable Mall in the Country, South Coast Plaza. I worked long distance with the New York Corporate Communications team to design and produce marketing and promotions proposals and materials for external campaigns and store event ideas. From 1992 to 1993 (1 year) Producer @ Project- managed large-scale film and video production for national advertising agencies and their clients from creative sign-off to launch. From 1990 to 1992 (2 years) Director,Call For Entries @ Director, Call for Entries - First National Information Infrastructure Awards. From 1990 to 1991 (1 year) Producer @ Producer of over $50m of short and long-form television commercials. From 1983 to 1986 (3 years) PRODUCER @ Project- managed large-scale film and video production for national advertising agencies and their clients from creative sign-off to launch. From 1981 to 1984 (3 years) TV/RADIO/MUSIC PRODUCER @ Project- managed large-scale film and video production for national advertising agencies and their clients from creative sign-off to launch. • Scope, plan and deliver projects; motivate & coordinate internal and external cross-functional teams. Plan and maintain budgets and schedules. Source outside vendors: producers, directors, music, casting, editorial, special effects, etc. • Strong creative and technical knowledge for understanding and executing strategic branding for such accounts as JCPenney, Porsche Audi, American Airlines, AT&T, DuPont, Volkswagen, Heinz, Procter &Gamble and Bristol-Meyers. • Fiscal responsibility for maintaining production schedules, budgets and assets. • Managed client relationships between cross functional internal and external teams to report on project status and consistently deliver quality and creativity in the final branding message. • Mined and cultivated new and ongoing relationships with innovative creative and technical resources. • Skilled voice and music producer. • Operated effectively in fast-paced, high-pressured environment. From 1972 to 1980 (8 years)

B.S., Communications @ Boston University From 1968 to 1972 Sarah Lawrence College France Art History with Barbara Rose Elaine Palmer is skilled in: Integrated Marketing, Digital Marketing, Multi-channel Marketing, Email Marketing, Content Strategy, Advertising, New Media, Direct Marketing, Marketing Communications, Online Marketing, Social Media Marketing, Digital Media, Strategic Partnerships, Strategic Planning, Brand Development