Accomplished leader with experience in strategy development and execution of solutions in the mobile (apps/web/SMS), e-commerce, security, internet, SaaS, enterprise software, social & search arenas. Managed cross-functional domestic and international teams using AGILE/DMAIC/Six Sigma processes to drive products from concept to deployment. Proven ability to troubleshoot business processes or technical solutions facing difficulties and developing effective plans to solve the issues being experienced.

Program Manager @ Initially brought in to fix a team that was experiencing difficulties with an outsourced vendor who was unable to deliver a website that met the business’s needs and was not stable. Within 30 days implemented a plan that fixed the issues being faced by the marketing organization. Currently managing multiple CMS (drupal), online, social, CRM(SalesForce), demand generation and mobile projects for the residential marketing side of the company. From 2013 to Present (2 years) San Jose, CA & Richmond, CAProgram Manager (consultant to Brand and Strategy team) @ Created the mobile app marketing and branding strategy/guidelines for both the consumer (Norton) and enterprise teams. Responsible for marketing/technical approval of all external customer facing and internal Android/iOS mobile apps. Managed relationships with various partners and vendors whose technology was bundled into our apps. From 2011 to 2013 (2 years) Mountain View, CAProgram Manager (consultant to Global Marketing Team) @ Role started in 2007 with creating the business case, marketing roll-out and operations of Cisco's consumer text messaging marketing platform. The role grew to include building out the requirements and leading the roll-out/operations of all of the company's mobile capabilities including web, apps, video, search and advertising. In 2010 developed the requirements and marketing efforts for the "CISCO" corporate marketing iPhone app that has been downloaded by over 500K users worldwide. Also lead the roll out of a mobile formatted Cisco technical support community site and a mobile search capability that allowed users via Cisco apps or mobile site to search all of support/communities/blogs/videos/product documentation/etc. In 2011 lead the strategy and business operations for the company’s internal sales enablement iPhone app that was rolled out corporate wide. In 2012 was responsible for the business roll out a new capability that mobilized over 20K pages of PC formatted content in real time. Also lead the roll out of Cisco Learning Network's mobile site for engineers wanting to enroll in networking certification courses. From 2007 to 2012 (5 years) San Jose, CAProject Manager @ Managed the selection process for Internet Content Delivery Network vendors for EA’s European and Asian content (games, patches, bonus material). Lead a US SOX IT Audit Compliance project for EA’s online commerce initiatives. From 2008 to 2008 (less than a year) Redwood City, CASr. Architect @ Worked with Fortune 500 retailers to understand and adapt emerging technologies(RFID, WiMAX, retail media networks, SOA) to their business needs. Worked on developing a software ecosystem to support emerging technologies for the vertical. From November 2005 to October 2006 (1 year) Project Manager @ Worked on developing a strategy for their online banking login using two factor authentication. From September 2005 to November 2005 (3 months) San Francisco, CAProject Manager(Change Manager for the Business) @ Program manager for the Online Banking security projects(SiteKey) and project manager for the interbank transfer/ACH project. Lead a total portfolio with a budget of $5 million and oversaw teams that ranged in size from 25 to 75 team members. From April 2004 to August 2005 (1 year 5 months) San Francisco, CADirector, Alliance Services @ Led the development of a national portal that provided online/offline business services to more than 10,000 small businesses (tech startups) that were clients of the bank. Directed development of technical infrastructure & business processes needed to integrate our online offerings with those off Asian/European financial institutions. From April 1999 to June 2001 (2 years 3 months) Santa Clara, CADeployment Manager @ Worked with senior management of clients (Penske Logistics, Michaels, Intel, Kitchen Collection, E! cable channel) to understand their ecommerce requirements and develop solutions to meet them during implementation. From 1997 to 1998 (1 year) Sunnyvale, CA

Bachelor of Science (B.S.), Biology and Computer Science @ California State University-Sacramento From 1986 to 1990 Edward Melo is skilled in: E-commerce, Strategy, SOA, Security, Management, Product Management, Program Management, Mobile Applications, Agile Project Management, Agile Methodologies, Cross-functional Team..., Leadership, Cloud Computing, Mobile Devices, SaaS, Project Management, Integration, Start-ups, Mobile Marketing, Enterprise Software, Strategic Partnerships, Marketing, CRM, Software Development, Web Applications