Edward Lin's Email Addresses & Phone Numbers

Product Marketing Lead - Square Capital @ Square Square Capital gives merchants funds to grow their business—buy equipment, hire employees, increase inventory, and more. To learn more, go to https://squareup.com/capital. San Francisco, CASummer MBA Brand Management Intern @ Johnson & Johnson • Designed a marketing strategy to re-launch Desitin Clear, resulting in $3 million incremental annual sales...

Product Marketing Lead - Square Capital @ Square Square Capital gives merchants funds to grow their business—buy equipment, hire employees, increase inventory, and more. To learn more, go to https://squareup.com/capital. San Francisco, CASummer MBA Brand Management Intern @ Johnson & Johnson • Designed a marketing strategy to re-launch Desitin Clear, resulting in $3 million incremental annual sales From June 2009 to August 2009 (3 months) Skillman, NJSenior Managing Consultant, Municipal Financial Advisory @ Public Financial Management • Led execution of 20 municipal bond financings worth $1.5 billion, and managed the firm’s NYC office From September 2005 to August 2008 (3 years) New York, NYAssociate, Investment Banking @ Advest/Lebenthal & Company • Developed favorable financing alternatives for over $200 million of municipal bond transactions From March 2004 to September 2005 (1 year 7 months) New York, NYAssociate, Municipal Financial Advisory @ Environmental Capital LLC • Analytics lead on over $30 million of government and public infrastructure project financings From July 2002 to March 2004 (1 year 9 months) New York, NYMarketing Intern @ Goldman Sachs • Researched and identified prospective wealth management customers for Goldman's online brokerage service, Goldman.com From 2000 to 2001 (1 year) New York, NYDirector of Marketing @ Affirm, Inc. • First marketing hire at the mission-driven fintech company. Led the marketing team for 14 months prior to the appointment of the company’s Chief Marketing Officer• Created the company’s B2B marketing strategy, including establishing the merchant value proposition, positioning, narrative, and go-to-market plan• Led planning and execution of all marketing channels, including demand gen, content, email, events, A/B testing and case studies, and PR, overseeing a multi-million dollar budget • Led consumer facing co-marketing programs with merchant partners• Managed creative development with in-house design team and external agencies • Collaborated with CMO and agency partners to establish company DNA and external facing branding From December 2014 to August 2016 (1 year 9 months) San Francisco, CAVice President @ Wells Fargo Senior marketing manager focusing on customer online acquisitions for Wells Fargo Home Lending utilizing paid search, display, paid social and SEO. Responsibilities include:• Own online marketing strategy and manage a multi-million dollar annual budget focused on driving mortgage and home equity loan acquisitions through paid search, display, paid social, SEO, and constant A/B testing. Year to date, digital marketing resulted in 23% higher lead volume than forecasted• Oversee development, prioritization and execution of innovation roadmap with focus on driving incremental loan volume through A/B testing on new mobile, social and local marketing programs. Mobile innovations year to date have driven a 74% increase in leads and 43% reduction in cost per acquisition• Collaborate with tech development team on implementation of desktop and mobile infrastructure changes to support digital marketing campaigns• Lead refresh of creative messaging in marketing assets, including working with the brand team to develop targeting, positioning, and a strong consumer value proposition• Build and nurture relationships with agency and key marketing vendors to ensure optimal campaign performance, as well as create new, exclusive marketing opportunities for Wells Fargo Home Lending• Lead analytics efforts to report on campaign KPIs, create frameworks for evaluating success of innovation plan, design an annual budget, and forecast future spend and acquisition volume From September 2013 to December 2014 (1 year 4 months) San Francisco, CAManager, Online Marketing for Discover Home Loans @ Discover Financial Services Oversee management of online acquisition channels including paid search, display, social media and rate tables. Served as a key member of the team that launched the home lending business. Responsibilities included:• Designed and launched the go to market digital marketing strategy and channel infrastructure for Discover’s new online mortgage business, Discover Home Loans• Served as a core team member that launched the Discover Home Loans business • Managed a team of digital marketers, agency partners and vendors, and a multi-million dollar annual marketing budget focused on consumer home lending acquisitions using paid, earned and owned channels• Led paid and organic search optimization efforts, resulting in a 172% increase in lead volume and 33% reduction in cost per acquisition • Managed display and video marketing (branding, direct response and remarketing), including real time bidding and programmatic buys, resulting in both lead generation and brand building• Created and supervised paid and earned social media marketing efforts, including establishing a Google+ and Facebook brand page, and executing Facebook paid ads (newsfeed ads, FBX)• Led efforts to design, build and launch the public website for Discover Home Loans, including conducting usability testing and managing SEO efforts to optimize website architecture, content and tags• Collaborated with creative and legal teams to design creative assets (ad copy, banners, videos)• Presented performance KPIs to senior marketing and sales leaders on an ongoing basis From June 2010 to September 2013 (3 years 4 months) Riverwoods, IL