Credit Cards and SME Underwriting Strategies Manager @ Yapı Kredi
Credit Risk Models and Basel II Coordination Specialist @ YKB
Data Mining & CRM Applications Specialist @ Digiturk
Education:
B.S., Mathematics @
Boğaziçi University
About:
Career Summary
• A multi-tasking skilled quant manager who wants to further build up her career in a fast growing industry like finance , telecom , energy, logistic and retail.
• Experienced in credit risk, data mining , risk scorecards, underwriting strategies, optimization , Credit Cards & Overderafts & SME Credits, CRM projects , database marketing ,
Career Summary
• A multi-tasking skilled quant manager who wants to further build up her career in a fast growing industry like finance , telecom , energy, logistic and retail.
• Experienced in credit risk, data mining , risk scorecards, underwriting strategies, optimization , Credit Cards & Overderafts & SME Credits, CRM projects , database marketing , x-selling projects and data analysis
• Analytical minded , extrovert , good team worker , successful at conflict management , a quant , good problem-solver , comprehends the big picture and works towards objectives at all times
Credit Cards and SME Underwriting Strategies Manager @ From 2014 to Present (1 year) Credit Risk Models and Basel II Coordination Specialist @ From August 2009 to December 2013 (4 years 5 months) Data Mining & CRM Applications Specialist @ Responsibilities
•Researching about Data Mining opportunities
•Maintaining the datamart environment for Data mining and CRM applications
Trainings
•Sybase IQ Administration (4 days)
•SAS Programming 1 (3 days)
•SAS Macro Language (2 days)
•Querying and Reporting Using SAS Enterprise Guide ( Anova,Regression and Logistic Regression ) (2 days)
•SAS Enterprise Miner Applying Data Mining Techniques (3 days) From September 2008 to November 2008 (3 months) Customer Value Management Supervisor @ Full-time Projects
•Customer Value Management Project (Mercer Oliver Wyman)(2 bank FTE)
•Customer Segmentation and Re-designing the Branch Network Project (Mc Kinsey)(3 bank FTE)
•Development of internal credit card application scorecard (Finansbank team–3 FTE)
Achievements&Responsibilities
•Data analysis of the Customer Portfolio(Strategic gap analysis,profitability vs.)
•Gathering x-selling opportunities for the existing retail customers
•Designing the structure of the CRM campaigns for x-selling purpose
•Defining the target population by data mining
•Choosing the channels that is used for marketing campaigns by response analysis
•Developing automatic CRM process for a x-sell campaign,Hazır Kredi,by MS SQL Server 2005 (SSIS)
•Achieved the annual x-sell ratio target by the half of the year,with x-sell team
•Maintaining and developing the datamart for Data mining and CRM applications
•Maintaining Natural Propensity models(applications to all portfolio) for CRM screens From November 2006 to September 2008 (1 year 11 months) Intern @ From October 2006 to November 2006 (2 months) Intern @ From January 2002 to January 2002 (1 month)
M.S., Financial Engineering @ Boğaziçi Üniversitesi From 2009 to 2011 B.S., Mathematics @ Boğaziçi University From 2000 to 2006 High School, Science @ Ankara Fen Lisesi From 1997 to 2000 Ortaokul @ Kocaeli Anadolu Lisesi From 1993 to 1997 Edibe İnci Akalp is skilled in: SAS, SQL Server, KXEN, SPSS, Sybase IQ, Chordiant, Data Mining, Credit Risk, Data Analysis, Segmentation, Analytics, Statistics, SQL, Risk Management, Basel II
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