Currently CEO of Nhanh Ltd, a SaaS start-up and Chief Commercial Officer of Vatgia Group. Previously, country head of Marketing at Lazada Vietnam and lead a department of 20+ employees across all online and offline marketing channels. Before that, management consultant with 2+ year at McKinsey&Co with strong retail and SME banking background in Vietnam, Indonesia and Thailand. Areas of experience include E-commerce and its ecosystem, online marketing and partnership, Business Unit strategy, design and implementation of credit risk tool and organizational transformation.

Chief Executive Officer @ A leading SaaS start-up for small and medium enterprises in VN with 150+ FTE. Wholly owned by VNP group with partners including IDG Ventures Vietnam, Cyber Agent Venture, Mitsui & Co., From February 2015 to Present (9 months) Chief Commercial Officer @ A leading e-commerce ecosystem with multiple businesses in Vietnam with 1000+ FTE. Our strategic partners are IDG Ventures Vietnam, Cyber Agent Venture, Mitsui & Co., and Recruit JV. Areas of focus and responsibilities including marketing, commercials (merchant related activities) and customer experience From February 2015 to Present (9 months) Country Head of Marketing @ Lead Marketing Department of Lazada Vietnam with prior zero knowledge in either marketing or E-commerce. Grow the department from 5 to 20+ employees in 5 months and re-structure the department with a marketing channel-led org chart. Build from scratch several marketing channels and functions (affiliate, PR, Marketing analytics) and scale existing ones (local display, campaign, onsite and merchant partnership) Led the growth of mobile (m-commerce) business of Lazada by forming partnerships, optimizing mobile merchandising and campaign planning. - Overall achievements include: + Decreased marketing cost / GMV (gross merchandising value) by 5-7% + Decreased CAC (customer acquisition cost) by more than 10% + Grew traffic to the site more by than 2.5x - Grew the share of traffic and GMV from mobile by more than 50% by: + Forming important mobile partnerships including Zalo, Line, Viber, UCBrowser, Laban, etc + Improving mobile merchandizing by having mobile-specific campaigns and promotions - Grew the local display channel more than 5x by: + Pushing for regular re-negotiation to continuously drive down CPC and signing up more ads networks to increase bargaining power and reach (Lazada worked with more than 10 networks while it started with 3) + Improving on optimization by shorter optimization frequency (changing SKUs, campaigns etc every 30' instead of 2 times / day) and building cross department campaign management and communication tools to prevent Out-of-stock, price change and experiment with new SKUs - Built the affiliate marketing team and increased 3x the share of revenue by: + Re-structuring the team into hunting-and-farming model + Acquiring more than 200 affiliates in 3 months with important ones including Coccoc, Laban, Vnhao123, Zalo - Built from scratch the marketing analytics team to support all other teams by: + Having frequent and visual management dashboard + Providing on-demand analytics for problem-solving From March 2014 to February 2015 (1 year) ho chi minh, VietnamManagement consultant @ - Took part in the development of country strategy for a leading universal bank in Thailand by + Analyzing and synthesizing SME and retail market research to understand customers' profile and behavior + Synthesizing need-based segmentation data to identify target segment + Developing Organization, Ops&IT building blocks of business model blueprint - Led a client team of 3+ to develop business unit strategy for a newly-created SME division of a retailing banking client in Vietnam by + Building economics model for the division + Performing geospatial analysis to assist network expansion and HR strategies + Designing end-to-end sales and service model + Deigning content and conducting training on sales effectiveness - Led the development of retail fee-income strategy for a retailing banking client in Vietnam by + Assessing revenue pool for opportunity prioritization + Identifying potential quick-wins among retail products + Creating near- and medium-term roadmaps for prioritized products + Developed workplans for implementation - Assisted the implementation of a risk tool for an Indonesian banking client by + Creating the guide for Business Requirement Document for IT + Creating the User's Manual for every participant in credit process - Created content and design the agenda for a Top Team Workshop to increase top team effectiveness for a major banking client in Vietnam From June 2012 to March 2014 (1 year 10 months) Local Consultant @ - Created network roll-out model to assist network expansion strategy - Performed diagnosis of current organizational structure and re-designed job description and KPIs for new structure - Provided analytical and logistical support for the creation of a quantitative credit assessment tool From February 2011 to August 2011 (7 months) hanoi, vietnamBusiness Analyst @ - Conducted research on Thai Binh’s competitive advantages to develop medical and pharmaceutical hubs From May 2010 to August 2010 (4 months) Assurance Intern @ - Provided analytical support for auditing team of a large SOE by sampling and testing accurary and propriety of purchasing transactions From May 2010 to July 2010 (3 months) Hanoi, VietnamPresident - Soccer Club @ - Re-established and represented the club in students' Congress - Defended budget in student Congress to raise $2000 for club's operation From January 2010 to May 2010 (5 months) Greencastle, IndianaFounder/President - Young Economist Society @ - Found the Yound Economist Society - Wrote the Constitution and recruit executive board From September 2009 to May 2010 (9 months) greencastle, Indiana

Bachelor's degree, Economics @ DePauw UniversityVisiting Student, International Economics, Growth Economics @ University of Oxford Duc Pham is skilled in: Economics, Management Consulting, Strategy, Research, Recruiting, Public Speaking, Financial Modeling, Teamwork, Microsoft Excel, Time Management, Organizational..., Analysis, PowerPoint, Problem Solving, Problem Structuring, Geospatial analysis, Presentations, Microsoft Word, Event Planning, Marketing, Online marketing, Display Advertising, Affiliate Marketing, Management, Online Marketing