Doug Higham's Email Addresses & Phone Numbers

📖 Summary

Field Service Engineer BMW Motorrad @ BMW of North America, LLC Consulted with 40+ BMW Motorrad dealers in the Midwest and Mid-Atlantic region on building their Aftersales Business, and assisted area technicians on technical and diagnostic issues. Individually handled Customer Relations items to ensure prompt resolutions to ensure BMW Brand Customer Satisfaction. From July 1999 to March 2006 (6 years 9 months) Midwest and Mid Atlantic USBMW M Store Manager @ BMW of Freehold Sales and distribution for high performance components for BMW Automobiles. Consultation and design of purpose built BMW High Performance vehicles for street and closed course competition events. From March 1988 to February 1998 (10 years) Freehold, NJArea & Community Manager BMW Motorrad @ BMW of North America, LLC BMW Motorrad USA factory representative for Sales, Aftersales, BMEP, and Corporate Identity for 17 Motorrad Dealers in Northern California, Oregon, Washington, Idaho, Utah, and Reno, NV. Continue to organize and drive initiatives within the Northern CA DAG, and additional Marketing Events including the World Premiere of the HP4 Superbike at the Concours d’Elegance in Pebble Beach.• In 2013 Area 65 was the leading district in the nation, achieving a 29.4% increase over 2012, which contributed 5.5% of BMW Motorrad 2013 growth worldwide. Easy Ride and overall BMWFS penetration remained consistent at 20% and 45% respectively. Every dealer in Area 65 saw positive growth in 2013.• Accelerated Marketing Initiatives with Northern CA DAG, which also boosted sales rates in DAG dealers to an average of 42.4% in 2013, over double the national average for Motorrad USA. Initiatives included a tactical IMS Show offer utilizing QR-code technology, innovative staffing solutions for multiple event coverage, the creation and launch of a tactical radio, publication, and digital media Summer 2014 campaign, overhaul of DAG website, and launch of Facebook page• Immediate effect in underperforming markets including Portland, Seattle, Spokane, and Boise. This recovery has continued to accelerate in 2014. From March 2013 to October 2014 (1 year 8 months) San Francisco Bay Area, Oregon, Washington, Alaska, Idaho, Reno Nevada, UtahArea & Community Manager BMW Motorrad @ BMW of North America, LLC BMW Motorrad USA factory representative for Sales, Aftersales, BMEP, and Corporate Identity for 16 Motorrad Dealers in California, Arizona, New Mexico, and El Paso, TX. Continued management of Northern CA DAG initiatives, and continued support of National Brand Events (IMS, Moto GP M Division, World Superbike)• In 2012 (only full year with this dealer mix), was the top performing Area Manager in Motorrad, achieving a 19% increase over 2011. Also attained the highest performance in Parts, Accessory and Riders Apparel sales.• Led the nation in Easy Ride penetration from initial release and built on the success of the program with the accelerated retail rates. In 2012, Area 66 was the #2 district in Easy Ride penetration with 22.6%, and an overall BMWFS penetration of 52.9%.• Had immediate effect in key underperforming markets for Motorrad, and posted record gains in 2012 over previous year. Markets included Riverside CA, Chandler AZ, Ventura CA, and Hollywood CA. This was accomplished while maintaining an 18% growth in Northern CA.• Implemented multiple CRM initiatives in the stores of Area 66, including Traffic Log Pro, Autobase, DealerTrak, V-SEPT, ADP/LightSpeed, and Constant Contact to improve dealers’ sales processes and lead follow up. From September 2011 to February 2013 (1 year 6 months) california, arizona, new mexico, texasArea & Community Manager BMW Motorrad @ BMW of North America, LLC BMW Motorrad USA factory representative for Sales, Aftersales, and Corporate Identity for 15 Motorrad Dealers in Northern CA, Reno, NV, Utah and Hawaii. Closely involved in Northern CA DAG, and representation of national events on behalf of BMWNA (Moto GP, World Superbike, IMS and SF Auto Show). • Consistent top performer in the nation in Relevant Market Share penetration, retail motorcycle sales, Parts, Accessory and Riders Apparel Sales.• Identified key market for volume growth in Sandy Utah, sought out viable new dealer candidates, and helped build store to a consistent Top 5 dealer in national retail sales.• Successfully produced multiple events and shows for BMW Motorrad USA, as well as on behalf of the Northern CA DAG. The DAG had solely represented the BMW Brand in the IMS Show for 5 straight years, contributing to consistent and sustainable growth in the market.• Continually assist colleagues from Motorrad AG in regards to market feedback, global agreement facilitation of vehicles and services, collaborations with the Automotive Division, etc. In 2010 assisted in the development of the K1600 with 3 teams from Motorrad in the US. This effort ensured immediate success of the K1600GT/GTL upon market launch. From April 2006 to August 2011 (5 years 5 months) San Francisco Bay Area, Reno NV, Utah, HawaiiBMW Motorrad Area Manager Southern California & Arizona @ BMW of North America, LLC BMW Motorrad USA factory representative for Sales, Dealer Development, and Corporate Identity for 14 dealers in Southern California and Arizona. Consults and oversees the Dealer Advertising Group for the Southern CA BMW Motorrad Dealers. • Consults with the largest volume BMW Motorrad dealer Group in the US to expand Brand presence to a dynamically changing motorcycle consumer. Using the equally dynamic evolution of the BMW Motorrad Products to reach a younger and more diverse motorcycle customer. • Works with the Southern CA Dealer Advertising Group to formulate and effective Tier 2 Marketing strategy to elevate BMW Motorrad Brand presence. This includes a Digital Marketing Platform, event activations, and strategic Product placement. • Continue to look to improve the level of excellence at all BMW Motorrad stores through Professional development, reinforcing Dealer Best Practices, while ensuring full compliance to Corporate Identity and advertising standards. Continued expansion and education on BMW 3asy Ride, which has proven to be one of the most effective and innovative financial products to be released in the industry. Southern California and ArizonaRetailer Parts Consultant @ BMW of North America, LLC From February 1998 to June 1999 (1 year 5 months) Woodcliff Lake, New Jersey