Doris Daif's Email Addresses & Phone Numbers

Head of American Express Digital @ American Express Lead team of 130 responsible for Global Digital Customer facing product development (americanexpress.com, mobile apps, Email, SMS), Capabilities, Standards, Design, and Analytics/Testing; 2014 Chairman’s Award Winner From June 2013 to May 2016 (3 years) New YorkSenior Manager - Delta and Costco Card Acquisition @ American Express Led strategy to...

Head of American Express Digital @ American Express Lead team of 130 responsible for Global Digital Customer facing product development (americanexpress.com, mobile apps, Email, SMS), Capabilities, Standards, Design, and Analytics/Testing; 2014 Chairman’s Award Winner From June 2013 to May 2016 (3 years) New YorkSenior Manager - Delta and Costco Card Acquisition @ American Express Led strategy to build and launch small business Delta and Costco card acquisition across all channels; $14MM budget; 2002 CSBS Champions Winner and 2003 Chairman’s Award winner From 2003 to 2005 (2 years) Business Analyst @ Colgate Palmolive Responsible for all primary and secondary sales research for Colgate Oral Care category From 1998 to 2000 (2 years) Assistant Manager @ Revlon Responsible for all syndicated market research on beauty care and cosmetics categories From July 1994 to July 1998 (4 years 1 month) Greater New York City AreaVice President @ Nike Head of Membership responsible Nike's Membership program across 10 key countries and 12 key cities Portland, Oregon AreaSenior Vice President @ National Basketball Association (NBA) Doris joined the National Basketball Association as its 1st head of the Customer Data function with a mission of unlocking fan data to both acquire and engage worldwide fans. In her time there, she built a 15 person team across data strategy, data science/analytics, and acquisition/loyalty.  Under her guidance the organization pulled many disparate streams of fan data together into one central place to build upon and grow providing a single view of the NBA fan across channels and products.  She was also the driving force behind the growth of the known fan base by almost 50%, contributing to greater ticket sales, retail purchases and League Pass subscriptions. From May 2016 to August 2018 (2 years 4 months) Greater New York City AreaVice President - Global Digital Product Management @ American Express Successfully launched new americanexpress.com impacting roughly 22MM users with highest ever customer satisfaction and engagement scores (>1K bps) and 1st time external award recognition including 2012 and 2013 J.D. Power Award for best credit card siteAbove included both re-architecture and re-design work leveraging Agile methodology and User Center Design work resulting in unprecedented pace of customer facing change and resultsIntroduced SMS customer marketing segmentation and capabilities both domestically and abroad with program launches including payments, available credit, fraud alerts, and marketing promotionBuilt in house UX Design practice saving company ~$4MM annually along with a Human Factors Design approach that won the 2014 Chairman’s Award for Innovation From February 2012 to June 2013 (1 year 5 months) New YorkVice President, U.S. Digital Product Management @ American Express Led team of 26 responsible for US Digital Customer facing products including Web and Email with a budget of roughly $30MM annually; 2010 Chairman’s Award FinalistLed end to end americanexpress.com homepage re-design resulting in full scale launch across 18 markets with substantial increases across all key performance indicators including a large reduction in page load (