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Doreen Salerno

Director Of Marketing And Business Development

Director Of Marketing And Business Development at Brooks Brothers

New York, New York

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Doreen Salerno's Email Addresses & Phone Numbers

Doreen Salerno's Work Experience

Brooks Brothers

Director Of Marketing And Business Development

New York, New York, United States

Brooks Brothers

Director Of NA Retail Marketing And Advertising

2014 to 2017

New York, New York, United States

Brooks Brothers

Director Of Advertising And Store Marketing

2007 to 2014

New York, New York, United States

Doreen Salerno's Education

Wells College

Bachelor's of Arts, Political Science

Doreen Salerno's Professional Skills Radar Chart

Based on our findings, Doreen Salerno is ...

Flexible
Purposeful
Outgoing

What's on Doreen Salerno's mind?

Based on our findings, Doreen Salerno is ...

50% Left Brained
50% Right Brained

Doreen Salerno's Estimated Salary Range

About Doreen Salerno's Current Company

Brooks Brothers

• Drive the implementation of fully integrated, multi-channel marketing campaigns.• Utilize analytics and data to help inform product, campaign, and marketing decisions.• Lead and cultivate cross-functional, omni-channel marketing best practices and standards.• Liaison with business units to facilitate and optimize marketing, processes, and budgets.• Monitor the efficacy of campaign projects to ensure they meet planned target objectives.•...

Frequently Asked Questions about Doreen Salerno

What company does Doreen Salerno work for?

Doreen Salerno works for Brooks Brothers


What is Doreen Salerno's role at Brooks Brothers?

Doreen Salerno is Director Of Marketing And Business Development


What is Doreen Salerno's personal email address?

Doreen Salerno's personal email address is do****[email protected]


What is Doreen Salerno's business email address?

Doreen Salerno's business email addresses are not available


What is Doreen Salerno's Phone Number?

Doreen Salerno's phone (212) ***-*100


What industry does Doreen Salerno work in?

Doreen Salerno works in the Retail industry.


Who are Doreen Salerno's colleagues?

Doreen Salerno's colleagues are William Cooksley, Gianluca Tanzi, George McClay, Julie Kolodziejczak, Edith Chen, David Moe, Mimi Signor, John Erickson, Cristina Bulgarelli, and Mahmoud Shafie


About Doreen Salerno

📖 Summary

Director Of Marketing And Business Development @ Brooks Brothers • Drive the implementation of fully integrated, multi-channel marketing campaigns.• Utilize analytics and data to help inform product, campaign, and marketing decisions.• Lead and cultivate cross-functional, omni-channel marketing best practices and standards.• Liaison with business units to facilitate and optimize marketing, processes, and budgets.• Monitor the efficacy of campaign projects to ensure they meet planned target objectives.• Report campaign KPI's and ROI - making recommendations in a deadline driven environment.• Partner closely with CMO to develop and implement a robust strategic marketing vision.• Inspire teams to drive campaign initiatives, setting benchmark best practices and standards. New York, New York, United StatesDirector Of NA Retail Marketing And Advertising @ Brooks Brothers • Led teams ranging from 4 to 20, with $MM direct budgetary accountability.• Spearheaded national, regional and local strategy for 267 full-price stores and outlets.• Implemented broad-scale and local marketing programs to drive traffic and sales growth.• Fostered collaborative relationships with brand partners to orchestrate marketing efforts.• Operated with a retail-centric focus, partnering with cross-functional and store leadership teams.• Executed all traditional, print, outdoor, and broadcast media. From 2014 to 2017 (3 years) New York, New York, United StatesDirector Of Advertising And Store Marketing @ Brooks Brothers • Negotiated $MM co-branding partnerships and high-profile advertising campaigns.• Spearheaded marketing plans for 25+ new store openings, renovations and relocations.• Drove process improvement in field communications, marketing execution and brand consistency.• Developed high-impact marketing programs and community outreach strategies.• Maximized annual marketing spend through astute cost management with vendors and media.• Consistently tapped for broader enterprise and leadership development initiatives. From 2007 to 2014 (7 years) New York, New York, United States


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In a nutshell

Doreen Salerno's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

5 year(s), 0 month(s)

Doreen Salerno's Willingness to Change Jobs

Unlikely

Likely

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There's 77% chance that Doreen Salerno is seeking for new opportunities

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