Chief Commercial Officer @ Atentiv LLC ATENTIV is a commercial stage Digital Therapeutics company with a product platform of digital applications and integrated care that develops the underlying cognitive skills of all executive functions in children and adults. From April 2018 to August 2019 (1 year 5 months) Greater Boston AreaCommercial Advisor @ Outcome Health Member of...
Chief Commercial Officer @ Atentiv LLC ATENTIV is a commercial stage Digital Therapeutics company with a product platform of digital applications and integrated care that develops the underlying cognitive skills of all executive functions in children and adults. From April 2018 to August 2019 (1 year 5 months) Greater Boston AreaCommercial Advisor @ Outcome Health Member of Commercial Advisory Board From March 2017 to March 2018 (1 year 1 month) Consumer Marketing Lead, Neuroscience Business Unit @ Shire Pharmaceuticals As a member of the US Neuroscience Leadership Team led marketing strategies and activities for the $2.2B (net) Vyvanse brand with 10% YOY revenue growth in 2016 & 2017.• 2016 Top Marketer of the Year by DTC Perspectives• Drove mobile-first digital strategy and strategic partnerships with Google, WebMD, and AOL. From August 2015 to June 2017 (1 year 11 months) Lexington, MassachusettsPresident @ UgMO Technologies Early stage private company with patented IoT (Internet of Things) technology for wireless sensors that measure the moisture level, salinity and temperature of soil with big data applications in golf, commercial and residential irrigation, agriculture, oil & gas as well as environmental monitoring segments. Through advanced analytics and predictive modeling, the technology is the most cost effective approach to reducing excess water usage from irrigation systems and monitoring real-time activity below ground.Drove corporate strategy pivot requiring a marketing and sales strategy refocus as well as a complete product redesign that won 2013 Gold Excellence in Design Award from Appliance Design and was a 2013 Finalist for the IDEA awards for the UG1000 system. From February 2010 to September 2013 (3 years 8 months) King of Prussia, PAChief Marketing Officer @ Vehicle Production Group Automotive start-up that developed and marketed the first car designed from the ground-up for the disabled.Developed all marketing strategy, marketing programs, advertising strategy and strategic partnerships both online and in traditional media in a brand new segment with an emphasis on social media focused on the disabled community From December 2008 to January 2010 (1 year 2 months) Miami, FLSr. Director, Consumer Marketing @ AstraZeneca Hired by the fourth largest pharmaceutical company, with a prior consumer marketing focus on only one brand (Nexium), to create the most effective consumer marketing team in the industry and bring best-in-class patient focused marketing discipline to all US brands.Drove the first innovative social media and digital campaigns in the pharmaceutical industry – introducing social networks and content marketing approach.Led development and execution of the first US corporate positioning and corporate branding campaign. Grew corporate brand awareness 270% in 18 mos.Managed a omni-channel consumer marketing budget across brands that exceeded $300mm driving rapid growth in multi-billion dollar brands (Nexium, Crestor, Seroquel, Symbicort, Pulmicort Respules, Arimidex, etc.)Chosen by Medical Marketing & Media as one of the most influential people in consumer marketing in the pharmaceutical industry in the past 10 years.2006 PhAME (Pharma Advertising & Marketing Excellence) “Marketer of the Year”.2004 Bronze Effie – Nexium, “It’s Different” From May 2003 to June 2008 (5 years 2 months) Wilmington, DEVP Business Development @ ShareWave Inc Early stage start-up developing wireless LAN (Wi-Fi) semiconductor solutions focused on the broadband home networking market. Acquired by Cirrus Logic in 2002.Responsible for all aspects of market development, including market strategy, product definition, branding, positioning, messaging, pricing and business development.Developed and managed strategic alliances with both service providers (Comcast, Cox, Charter, Time Warner Cable) and manufacturers including Motorola, Philips, Scientific Atlanta, Thompson Multimedia, Sony and Matsushita as well as Taiwanese OEM/ODMs.Led initial company introduction including branding, corporate identity, company positioning and messaging, web site development, corporate collateral development, and media and analyst relations. From February 1998 to June 2002 (4 years 5 months) El Dorado Hills, CAMarketing Director @ MediaOne Responsible for marketing launch of first cable modem service for MediaOne including advertising strategy and execution across multiple channels (TV, radio, print and digital).Part of the team that rebranded Continental Cablevision to MediaOne including positioning, brand development, advertising and PR. From February 1996 to February 1998 (2 years 1 month) Boston, MAProduct Manager @ Braun Inc (Sub of Gillette) Product Manager for Electric Shavers with classic CPG product management responsibilities including:- Advertising- Packaging- Retail Merchandising- P & L responsibility From October 1994 to February 1996 (1 year 5 months) Boston, MAMarketing Manager @ Ford Motor Company Several marketing positions both domestic and international:- Developed launch and advertising strategy for 1990 Mercury Tracer and Mercury Capri.- Authored Ford's first alternative fuel vehicle strategy.- Responsible for all vehicles marketed in the Middle East.- Regional Marketing Manager for Ford Division interfacing with Dealer Advertising Groups. From July 1989 to October 1994 (5 years 4 months) Dearborn, MIOwner @ Novità Design, LLC Custom Furniture and Woodworking - www.novitadesign.comI am a "Corporate Refugee". For as long as I can remember, I have been a DIY furniture and cabinet maker. I’ve renovated or updated 9 homes in one way or another. It has been a hobby and a passion of mine for over 30 years. During that time, I was climbing the corporate ladder eventually responsible for marketing some of the biggest brands in the world – but something was missing.So now I'm focused on helping everyone now working from home design their dream home office. Completely unique/bespoke, using some of the finest materials available in new creative ways. Greater BostonMentor | Advisor @ Springboard Enterprises - Healthcare Innovation Hub Springboard is a highly-vetted expert network of innovators, investors, and influencers who are dedicated to building high-growth technology-oriented start-up companies led by women. Member of the 2017 Health Innovation Hub selection committee and company mentor. From January 2013 to October 2019 (6 years 10 months) Partner @ The Novità Group "Positioning Emerging Brands For Growth"Independent consulting firm that helps start-up and mid-cap B2C & B2B companies position or reposition their brand(s) to achieve maximum growth through strategic market planning, design thinking processes for new product ideation and digital marketing innovation across industries including Healthcare, Digital Health, and Technology.Specialties Include:- Marketing & Product Innovation through design thinking- Customer experience development (Offline & Online including UI development)- New product launch- Advertising Strategy- Omni-channel marketing strategy and implementation (Offline, Digital, Social, SEO, etc.)- Company positioning and re-positioning- Product packaging design- Website design and development- Strategic Consulting including business plan and marketing strategy development From 2013 to October 2019 (6 years) Wayland, MA
Chief Commercial Officer
April 2018 to August 2019
Greater Boston Area
March 2017 to March 2018
Consumer Marketing Lead, Neuroscience Business Unit
August 2015 to June 2017
February 2010 to September 2013
King of Prussia, PA
Vehicle Production Group
Chief Marketing Officer
December 2008 to January 2010
Sr. Director, Consumer Marketing
May 2003 to June 2008
VP Business Development
February 1998 to June 2002
El Dorado Hills, CA
February 1996 to February 1998
Braun Inc (Sub of Gillette)
October 1994 to February 1996
Ford Motor Company
July 1989 to October 1994
Novità Design, LLC
Springboard Enterprises - Healthcare Innovation Hub
Mentor | Advisor
January 2013 to October 2019
The Novità Group
2013 to October 2019
ATENTIV is a commercial stage Digital Therapeutics company with a product platform of digital applications and integrated care that develops the underlying cognitive skills of all executive functions in children and adults. ATENTIV is a commercial stage Digital Therapeutics company with a product platform of digital applications and integrated care that develops the underlying cognitive skills of all executive functions in children and adults.
What company does Don Apruzzese work for?
Don Apruzzese works for Atentiv LLC
What is Don Apruzzese's role at Atentiv LLC?
Don Apruzzese is Chief Commercial Officer
What industry does Don Apruzzese work in?
Don Apruzzese works in the E-Learning industry.
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