Looking for opportunities in city and privacy related IT projects
San Francisco, California
Product Marketing Manager, Google Maps (Growth & Privacy)
November 2017 to February 2020
San Francisco Bay Area
Associate Product Marketing Manager, Google Search and Brand & Reputation
April 2016 to October 2017
Russia, Moscow
Marketing Project Lead, Brand & Reputation
June 2014 to March 2016
Russia, Moscow
Marketing Project Manager, Google+
July 2013 to May 2014
Russia, Moscow
Waze
Business Development Manager
September 2019 to December 2019
San Francisco Bay Area
Colgate Palmolive
Digital and Media Assistant
July 2012 to July 2013
Moscow, Russian Federation
Global Growth Lead: - Lead global growth marketing for Google Maps in iOS to drive more engaged users by building user lifecycle from acquisition and on-boarding to retention and churn (Google Ads, AppStore optimization, emails, notifications, in-app tutorials).Global Privacy Lead: - Strategize and manage privacy marketing efforts to drive positive perception of Goole Maps by communicating the... Global Growth Lead: - Lead global growth marketing for Google Maps in iOS to drive more engaged users by building user lifecycle from acquisition and on-boarding to retention and churn (Google Ads, AppStore optimization, emails, notifications, in-app tutorials).Global Privacy Lead: - Strategize and manage privacy marketing efforts to drive positive perception of Goole Maps by communicating the value of users' shared data (location data collection, usage and storage) through better product experience and Google biggest email program.
What company does Dmitry Vasiliev work for?
Dmitry Vasiliev works for Google
What is Dmitry Vasiliev's role at Google?
Dmitry Vasiliev is Product Marketing Manager, Google Maps (Growth & Privacy)
What industry does Dmitry Vasiliev work in?
Dmitry Vasiliev works in the Internet industry.
đź“– Summary
Product Marketing Manager, Google Maps (Growth & Privacy) @ Google Global Growth Lead: - Lead global growth marketing for Google Maps in iOS to drive more engaged users by building user lifecycle from acquisition and on-boarding to retention and churn (Google Ads, AppStore optimization, emails, notifications, in-app tutorials).Global Privacy Lead: - Strategize and manage privacy marketing efforts to drive positive perception of Goole Maps by communicating the value of users' shared data (location data collection, usage and storage) through better product experience and Google biggest email program. From November 2017 to February 2020 (2 years 4 months) San Francisco Bay AreaAssociate Product Marketing Manager, Google Search and Brand & Reputation @ Google - Manage consumer marketing team to protect Google search share (Google is #2 in Russia after local player Yandex) by making Google brand closer to Russian people and driving active search users- Lead planning, development and landing of integrated cross-functional marketing campaigns (digital, OOH, social, events, etc) - Drive product quality for two core Google strategic services in Russia: Maps and Search to better satisfy users' local needs From April 2016 to October 2017 (1 year 7 months) Russia, MoscowMarketing Project Lead, Brand & Reputation @ Google - Initiate and develop a local long-term bran platform “Online readings by Google” (4 years in a row) to win local love for Google brand in a highly competitive and politically challenging Russian market (Google is #2 search engine in Russia after local player Yandex). - Successfully build a project team and led 4 external agencies and 3 partners, and huge internal international cross-functional team (PR, GR, Marketing) with minimal budget to deliver 2 global award-winning brand campaigns within a created brand platform: "Karenina. Live Edition" in 2014 and "Chekhov is Alive" in 2015. - Curated brand perception & user insights researches From June 2014 to March 2016 (1 year 10 months) Russia, MoscowMarketing Project Manager, Google+ @ Google - Build Google+ engaged community of brands, key opinion leaders and users: x2 increase of sport accounts in Google+ (+80 partners), +50% av. active users. - Negotiated co-marketing partnerships and sponsorship deals with community stakeholders and biggest Google clients Coca-Cola, KIA Motors, Adidas, Unilever and Blizzard. From July 2013 to May 2014 (11 months) Russia, MoscowBusiness Development Manager @ Waze Develop Waze Carpool Go-To-Market strategy and 2020 plan to grow its business in South America engaging public and private sectors and user community. From September 2019 to December 2019 (4 months) San Francisco Bay AreaDigital and Media Assistant @ Colgate Palmolive - Lead integration of digital innovative approaches with traditional media channels to holistically plan, execute and report marketing campaigns. - Managed strategy and execution of Colgate-Palmolive brands launch and maintenance in digital space, e.g social networks accounts and websites From July 2012 to July 2013 (1 year 1 month) Moscow, Russian Federation
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 4 month(s)
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