Managing Director HEINEKEN Russia @ The HEINEKEN Company
After graduating from the Economic University of Varna, Bulgaria as well as obtaining an international degree, had a career with the Bulgarian Consumer Cooperatives and later on joined the Coca-Cola Hellenic Bottling Company. Held a position in Business Development and engineered the acquisition of Zagorka and Ariana breweries as a joint venture between Heineken and CCHBC. Appointed
After graduating from the Economic University of Varna, Bulgaria as well as obtaining an international degree, had a career with the Bulgarian Consumer Cooperatives and later on joined the Coca-Cola Hellenic Bottling Company. Held a position in Business Development and engineered the acquisition of Zagorka and Ariana breweries as a joint venture between Heineken and CCHBC. Appointed General Manager of Heineken Bulgaria in Feb 1995. During my ten-year tenure as a GM in Bulgaria with my team we build a profitable business while growing from a distant No.2 to undisputed market leadership. In 2005 moved to the Slovak Republic as Managing Director of Heineken Slovakia, a business comprising a malting, a brewing and a distribution company. Since 2005 the business has grown across all key dimensions: volume, market share and profit to a undisputable market leadership. As a result Heineken Slovakia was awarded with the ‘Heineken CEE Business Excellence Award 2007’. Since August 2008 appointed as Managing Director/CEO of Heineken Russia where successfully defined the winning strategy and has been instrumental in rationalizing the cost base and successfully managed to deliver the financial and market share turn-around. Laureate of the “Top 1000 most professional managers of Russia” in 2009, 2010. A proven track record in building successful brand portfolios and teams, and in growing talanted managers. A Bulgarian national with a strong knowledge of English, Russian and Slovak. Married, a father of two children. Effective 1-April 2013 appointed Managing Director Central Europe in HEINEKEN CEE.
Managing Director Europe @ Belgium, Bulgaria, Croatia, Czech, Germany, Greece, Hungary, Ireland, Macedonia, Serbia, Slovakia, Switzerland, HCEE Exports, WE Exports & DF From July 2015 to Present (6 months) Amsterdam Area, NetherlandsManaging Director Central Europe @ Belarus, Bulgaria, Croatia, Czech, Germany, Hungary, Macedonia, Serbia, Slovakia, HCEE Exports From April 2013 to June 2015 (2 years 3 months) Amsterdam Area, NetherlandsManaging Director HEINEKEN Russia @ From August 2008 to March 2013 (4 years 8 months) Managing Director HEINEKEN Slovakia @ From September 2005 to August 2008 (3 years) General Manager ZAGORKA / HEINEKEN Bulgaria @ From February 1995 to September 2005 (10 years 8 months) General Manager @ From 1995 to 2005 (10 years) Business Development Manager @ From April 1992 to February 1995 (2 years 11 months) General Manager @ From April 1990 to April 1992 (2 years 1 month) Vice President @ From April 1987 to April 1990 (3 years 1 month)
Univercity of Economics, Varna, Bulgaria From 1979 to 1984 ELS, Rousse, Bulgaria From 1972 to 1977 Dimitar Alexiev is skilled in: Marketing Management, Key Account Development, Business Strategy, Trade Marketing, Sales Management, Food, FMCG, Beer, Marketing Strategy, Customer Insight, Forecasting, New Business Development, Business Development, Key Account Management, Negotiation
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