Diane is a creative, results-driven and business-savvy marketing and communications professional with more than eight years of advertising agency experience with a comprehensive background in digital marketing and direct response marketing.
She has a strong background in direct response marketing, digital advertising, email, branding, CRM, web design and development, search, analytics, and social media marketing.
Diane has a successful history of managing multiple projects and accounts of various sizes and types including digital, email, print, direct marketing, social media, digital media, content marketing, SEO, paid search, display banners, telemarketing, mobile, radio and events. She is a driven, enthusiastic self-starter who excels in team environments, enjoys fast paced work, and delivers top-notch results. She has strong leadership and managerial skills with the ability to build solid relationships with clients that have led to positions of increasing responsibility.
One of Diane's biggest strengths is her ability to analyze a situation and think things through before they happen, plan for potential problems, and devise solutions to those problems before they arise.
Areas of specialties include:
• Strategic Content Marketing, Direct & Print, Email, Web, Branding, Digital, Social Media, CRM
• Digital Media, Search Engine Optimization (SEO), Paid Search & PPC, SEM
• Customer Acquisition, Retention & Loyalty, Growth Hacking
• Strategic Planning and Leadership
• Event Planning & Management
• New Product Development
• Account and Client Management, Project Management, Website Management
Diane's motto is "making every challenge an opportunity". To start something small or grow something big, while still having fun doing it, contact Diane today as she would love to connect with other marketers/growth hackers. You can find Diane on Twitter: @dianenguy.
Common misspellings of my name include: Dianne Nguyen, Diane Ngyen, Diana Nguyen
Senior Account Executive @ Grizzard Communications Group is an integrated direct marketing agency for nonprofit fundraising.
-Spearheaded year-round integrated marketing campaigns (print, digital, social media, email, SEO, search, display, retargeting, print ads, telephone, newsletters) for clients
-Conceptualized creative, upgrade & segmentation testing strategies and analyze results for implementation & improvement of client marketing campaign
-Responsible for writing campaign documents and creative briefs; assists with creative strategy to insure achieving client objectives
-Created annual marketing proposals and financial projections based on client analytics and overall benchmark reports and present strategic recommendations to client staff and boards for approval
-Travel nationally to client sites to make sales presentations of Grizzard’s core products, secure new business and cultivate client relationships
-Managed campaign billing and client invoicing
-Responsible for back-end analysis, pre-deployment testing and QC of email marketing campaigns
-Assisted in maintaining agency relationship with all key clients, staff, and or volunteers
-Oversaw production process to ensure project accuracy and completion
-Responsible for managing, booking and attending National and Regional conferences to generate customer prospects and maintain client relationships
-Managed development, distribution, and inventory of team swag for conferences and new business development
-Utilized campaign results and insights to identify growth opportunities and drive innovation in product development and enhance current and future marketing initiatives
-Insure thorough and complete result reporting is maintained internally and communicated in timely manner to clients
-Provided support to Account Director and serve in advisory capacity to Account Coordinators
-Assisted in development of new business opportunities for new clients; upsell products and services for existing clients From June 2013 to Present (2 years 7 months) Greater Los Angeles AreaSenior Account Manager @ TrueSense Marketing is a direct response marketing and fundraising agency.
Specialties
Direct response fundraising (mail, online, broadcast, and print), analytics and growth planning, personal major-donor communications, database management, end-to-end production
-Responsible for writing creative briefs; assisted in the development of short and long-range plans to enhance existing strategic recommendation plans and creative marketing deliverables for non-profits
-Monitored campaign results and provided tracking report analysis for future strategy recommendations
-Served as the main point of contact between clients and internal agency resources for six different account teams; managed multi-million dollar budgets, timelines, and all aspects of marketing campaigns
-Coordinated all aspects of program development, creative execution and production to ensure on-time delivery of all marketing programs including direct mail, online marketing, radio, telemarketing, etc. From September 2011 to December 2012 (1 year 4 months) Greater Seattle AreaAccount Manager @ Merkle is a customer relationship marketing agency, as well as a direct response marketing and fundraising agency.
Specialties
Database Marketing, Customer Relationship Marketing (CRM), Marketing Technology, Anaytics, Data Sourcing, Creative and Interactive Agency Services
-Organized project kick-off and follow-up client meetings, managed the ongoing project details, schedules and workflow of more than 35 annual direct mail and online marketing campaigns to help raise funds for national large non-profit organizations
-Facilitated in preparing and tracking on a multi-million dollar program budget; reviewed and approved vendor estimates/invoices; managed billing and invoicing and reported actual job costs for client review
-Established effective working relationships with internal and external team associates; served as the day-to-day client contact; assisted in setting and managing client expectations
-Led weekly team meetings; maintained daily production updates and status communication (schedules, status reports, deliverables, mail dates, etc.) with key internal team members and client contacts
-Trained and mentored three account team members
-Produced daily and weekly project status reports; managed production updates and status communication (schedules, status reports, deliverables, mail dates, etc.) with key internal team members and client contacts
-Provided administrative support to the client service team; documented and distributed meeting notes/creative briefs From September 2010 to September 2011 (1 year 1 month) Greater Seattle AreaAccount Coordinator @ Merkle is a customer relationship marketing agency, as well as a direct response marketing and fundraising agency.
Specialties
Database Marketing, Customer Relationship Marketing (CRM), Marketing Technology, Anaytics, Data Sourcing, Creative and Interactive Agency Services
-Coordinated and scheduled kick-off and follow-up client meetings
-Managed ongoing project details, schedules and workflow of four different accounts
-Reviewed and approved vendor estimates/invoices; managed billing and invoicing and reported actual job costs for client review
-Established effective working relationships with internal and external team associates
-Served as the day-to-day client contact; assisted in setting and managing client expectations
-Led weekly team meetings; maintained daily production updates and status communication (schedules, status reports, deliverables, mail dates, etc.) with key internal team members and client contacts
-Trained five new account team members
-Produced daily and weekly project status reports; managed production updates and status communication (schedules, status reports, deliverables, mail dates, etc.) with key internal team members and client contacts
-Provided administrative support to the client service team; documented and distributed meeting notes/creative briefs From September 2008 to September 2010 (2 years 1 month) Greater Seattle AreaAccount Coordinator @ WPR is a boutique public relations firm that represents luxury lifestyle brands, hospitality, entertainment and fashion.
-Outreached and pitched to local, regional, and national media contacts
-Drafted and coordinated production of marketing communication (marcom) collateral including media kits
-Researched and documented press coverage; coordinated coverage clip reports and client status reports
-Managed and distributed WPR’s monthly newsletter to regional press and industry influentials
-Organized, managed, and updated media lists, key contacts, and editorial calendars
-Planned PR activities for various events ranging from 20 to over 1,200 attendees including a silent art auction that raised funds for a local non-profit organization; managed event budget and logistical details From May 2008 to July 2008 (3 months) Account Coordinator @ Owen Media Inc. provides marketing and media relations consulting for high-technology sector clients with emphasis in enterprise technology.
Specialties
PR, media relations, web marketing, events, enterprise IT, alternative energy
-Researched, collected, and documented press coverage for clients; developed recap reports for clients
-Drafted pitches and outreached to media and analysts; scheduled press and analyst briefings
-Created, revised, and managed production of marcom and press materials for clients including press releases, white papers, briefing books, case studies, brochures, media kits, Web pages, etc.
-Managed a quarter-million-dollar global award program; secured industry experts and analysts for the judging panel, coordinated advertising campaigns, managed program budget, and assisted in managing and building registration website and participant profile data entry From September 2007 to February 2008 (6 months) Greater Seattle AreaIntern @ Owen Media provides social marketing, high-level strategy, and event support to high tech and alternative energy companies.
Specialties
PR, media relations, web marketing, events, enterprise IT, alternative energy From July 2007 to September 2007 (3 months) Greater Seattle AreaMarketing Assistant - CWU Career Services @ From March 2005 to July 2006 (1 year 5 months) Administrative Assistant - CWU Career Services @ From January 2004 to March 2005 (1 year 3 months)
Bachelor’s Degree, Public Relations and Business Administration @ Central Washington University From 2003 to 2007 Diane Nguyen is skilled in: Marketing, Social Media Marketing, Digital Strategy, Online Marketing, Marketing Strategy, Public Relations, Brand Development, Integrated Marketing, Media Relations, Event Planning, Strategic Planning, Digital Marketing, Growth Hacking, SEO, Event Management
Websites:
http://about.me/dianenguy