Senior Copywriter @ • Designated primary copywriter on AUBAGIO Global business. Projects have included:
o Four core sales aids and 20+ supporting sales materials (digital and print)
o Large-scale convention panels
o Internal promotional video
• Performed essential roles in convention and brand planning, strategy, and message evolution
• Served as a reliable resource of brand data and knowledge to the team during transitional periods From September 2014 to Present (1 year 4 months) Greater New York City AreaSenior Copywriter @ • Composed advertising copy for major healthcare clients such as Pfizer, Novo Nordisk, Amgen, Alcon and MedImmune. Projects have included:
o Company value proposition aimed towards payers, health systems, and institutions
o Digital training booklet for the education of health care providers and pharmacists
o School campaign materials to increase general awareness of flu vaccinations
• Cooperated with art directors, account executives, and other members of team to generate creative concepts for marketing materials and strategies From September 2012 to September 2014 (2 years 1 month) Editorial Assistant @ • Manage and select Tumblr content, doubling number of followers in four months.
• Organize subscriber database and screen submissions for publishable work.
• Generate posters and ads in Adobe Illustrator.
• Lay out full, 200+ page issues using Adobe InDesign for readership of 3000+ subscribers.
• Conceptualize and generate promotional video with Final Cut Pro X and Adobe Creative Suite. From January 2012 to June 2012 (6 months) Editor @ • Coordinate layout and generate cover art with Adobe Creative Suite. From September 2011 to May 2012 (9 months) Research Intern (Cancer Genetics) @ • Generated virtual 3D model of a Down Syndrome mouse’s heart via image stacking.
• Constructed PowerPoint presentation and scientific poster for competitive evaluation. From May 2011 to August 2011 (4 months) Market Research Intern @ • Researched and generated database for web trends of 200+ mutual fund companies.
• Created infographic to summarize data, including social media and audience targeting trends.
• Assisted designers with website modeling using Adobe Illustrator, Photoshop, and InDesign. From May 2010 to August 2010 (4 months) Greater New York City AreaResearch Intern (Microbiology) @ • Edited and revised published research paper on chemical signaling in cancer cells.
• Presented budgeted plan for required materials to researchers.
• Performed 2D gel electrophoresis and DNA sample analysis. From May 2009 to August 2009 (4 months)
Bachelor of Arts, English / Pre-Med @ Amherst College From 2008 to 2012 High School @ Stuyvesant High School From 2004 to 2008 Diana Poon is skilled in: Graphic Design, Editing, Clinical Research, Research, Healthcare, Market Research, Brochures, Training, Editorial, Vaccines, Copywriting, Creative Direction, Sales, Advertising, Newsletters