Lead, LATAM & Corporate Social Purpose (CSP); Senior Vice President & Partner @
MWW Group--Vice President, Global Health; ITI & VZVRF--Director, Communications & Advocacy @ Top 10 PR Firm AND Two Global Health Nonprofits, respectively
FleishmanHillard, Ketchum & Golin: Vice President, Consumer Marketing @ Three, Top 5 Global PR Agencies
For nearly 35 years, I have successfully spurred greater understanding of and action on the world's most chronic and neglected diseases, and advanced major consumer brands by seamlessly aligning them with great causes that advance the world's—and their—bottom line. My ability to engage, inform, inspire and activate varied stakeholders is rooted in my experience as a strategist,
For nearly 35 years, I have successfully spurred greater understanding of and action on the world's most chronic and neglected diseases, and advanced major consumer brands by seamlessly aligning them with great causes that advance the world's—and their—bottom line. My ability to engage, inform, inspire and activate varied stakeholders is rooted in my experience as a strategist, creative and writer/producer. And my strong spoken, written and visual (video/graphic) storytelling skills—the ability to “paint pictures with words, and say words with pictures”—are rooted in more than 35 years as an interviewer who carefully captures and conveys the stories of hundreds of personalities from all walks of life—from celebrities and corporate leaders, to cancer patients and wounded warriors, to Nobel laureates and “everyday people" thrust into the spotlight. (11/18/15)
Lead, LATAM & Corporate Social Purpose (CSP); Senior Vice President & Partner @ As a member of TogoRun’s Senior Leadership Team, I head our CSR, advocacy/stakeholder engagement, internal communications and animal health specialties; develop new service and product offerings, including first-ever, creative shop (StudioTogo) with Joe Gorelick; with Omnicom, creating a LATAM & U.S. Hispanic market presence; art direct videos & graphics to tell clients’ untold stories in compelling, new ways; and lead or play a key role in most new business efforts (current 87% win rate).
As Bayer Animal Health account lead, I created the company’s partnership with K9s For Warriors, which pairs specially-trained shelter dogs with post-9/11, Iraq and Afghanistan War veterans suffering from post-traumatic disorder (PTSD) and traumatic brain injury—transforming the lives of both
For Lilly Oncology, I led initiatives aimed at empowering patients, including Lilly Oncology On Canvas—which, for more than a decade, enabled them and their carers to share their cancer journeys via art and narrative—& The Hope Murals Project, a national community art movement honoring those touched by cancer. I also directed employee engagement initiatives & internal platforms; & played a key role in the formation & evolution of—& remain a senior advisor to—Lilly's global PACE initiative, which encourages public policies & healthcare decisions that speed the development of & access to new, effective cancer medicines
For the National Hemophilia Foundation, I am leading: creation of a multiyear “movement” to broaden understanding of and support for cures for inherited bleeding disorders centered on: the launch of an “Ice Bucket Challenge”-type initiative; development of an iconic, “Pink Ribbon/Red Dress”-style symbol to forge an identity for the community; and creation of unifying calls-to-action, beginning with a campaign to officially designate March as “Bleeding Disorders Awareness Month.”
I also serve as a creative advisor and strategist to TogoRun’s aesthetic and beauty accounts From 2009 to Present (6 years) MWW Group--Vice President, Global Health; ITI & VZVRF--Director, Communications & Advocacy @ MWW GROUP: VICE PRESIDENT, GLOBAL HEALTH (Top 5 independent PR firm)
I directed MWW’s unprecedented pro bono commitment to the Sabin Vaccine Institute's / Global Network for Neglected Tropical Disease’s (NTDs) fight against the seven most common NTDs, which destroy the lives of 2.7 billion people living on less than $2 per day; messaging centered on providing NTD protection or treatment for just 50¢-per-person-per-year. My team and I succeeded in galvanizing public & government support though a multifaceted campaign that secured: 100 million media impressions; & backing from notables ranging from actors Jackie Chan and Alyssa Milano, to Senators Ted Kennedy & Diane Feinstein, to NBA All-Star Dikembe Mutombo and The Earth Institute's Jeffrey Sachs, Special UN Advisor on the Millennium Development Goals. The $25 million campaign was endorsed by President Bill Clinton at the 2007 Clinton Global Initiative
INTERNATIONAL TRACHOMA INITIATIVE (ITI): DIRECTOR, COMMUNICATIONS & ADVOCACY
My work on NTDs began at ITI, where I led a successful effort to help place trachoma--world's leading cause of preventable blindness--on the global health radar. I also participated in WHO summits & toured remote Ethiopian villages to view progress on SAFE strategy.
COLETTI da COSTA COMMUNICATIONS: CO-PRINCIPAL
My lead client for more than a decade was the VZV Research Foundation (VZVRF), now defunct, but then the world’s only nonprofit dedicated to education & research on chickenpox and shingles
As VZVRF director of education & communications, I partnered on initiatives with the world’s leading, global infectious disease experts—including developers of the chickenpox & shingles vaccines—from institutions ranging from Columbia & Stanford Universities, to the NIH & CDC
Together, we fostered the operation & expansion of a 13-nation working group exploring the feasibility of universal chickenpox & MMRV vaccination, & advancing progress towards development of a shingles vaccine. From 1994 to 2008 (14 years) FleishmanHillard, Ketchum & Golin: Vice President, Consumer Marketing @ FLEISHMANHILLARD, KETCHUM & GOLIN: VICE PRESIDENT, CONSUMER MARKETING
Prior to my work in global health, I sharpened my consumer marketing, media relations and celebrity management skills at these leading firms. I consistently scored top-tier media coverage, & successfully launched new products & recharged old staples for clients including Hershey’s Chocolate, Ralston Purina & Chex Cereals, via such platforms as: creation of the World’s Largest Chocolate Cake and Chocolate Bar; the Search for America’s Fattest Cat, a nationally-televised "pageant" featuring 30-plus-pound felines; and a supermarket cart race for charity between pop art icon Andy Warhol and crooner Eddie Fisher. My extensive corporate social purpose work included: expansion and promotion of Nestle Purina Pet Care’s award-winning pet adoption campaigns (Pets For People, Purina Pet Parent Program) and Eveready’s signature fire safety program (Change Your Clock, Change Your Battery); creation of the first-ever, Olympics-style, International Pin Swap at the Special Olympics Games for Red Lobster; and formulation and execution of a 48-market tour for Unilever’s Surf detergent featuring baseball Hall of Famers and soap stars, benefiting retired baseball players in need (B.A.T.) & local Cystic Fibrosis Foundation chapters, respectively. My other clients included: Sony, Sprint, Seiko, the Beef Industry Council and “Dear Abby”
NW AYER PUBLIC RELATIONS: ACCOUNT EXECUTIVE
I produced video narratives documenting U.S. Army and U.S. Army Reserve missions, including school revitalization in Grenada..
FARBERWARE: ASSISTANT MARKETING MANAGER
I launched new cookware and electrical appliances at what was then a Bronx-based Kidde subsidiary. From 1982 to 1993 (11 years)
BA, Communications @ Fordham University From 1977 to 1981 Dennis Da Costa is skilled in: Crisis Communications, Strategic Communications, Strategist, creative, writer/editor, leader/mentor, counselor, field tactitian, Media Relations, Social Media, Public Relations, Press Releases, Social Media Marketing, Marketing, Marketing Communications, Event Planning, Editing, Corporate Communications
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