Accomplished retail merchandising & marketing executive with successful track record of growing sales, profits and improving efficiencies. Industry respected; seen as being strategic, creative, and action-oriented with highly effective communication and negotiation skills. Capable of building successful teams with strong influential selling skills and business acumen.

Vice President Fresh Foods & Proprietary Beverages @ Lead Company Strategic Food Service Categories at the headquarter and field level. This includes the management of our fresh daily Commissary and Bakery business system partners. Responsible for developing Vision and Strategies to achieve targeted sales and profit From June 2015 to Present (7 months) Dallas/Fort Worth AreaSr. Director Proprietary Beverage Brands @ Lead Company Strategic Proprietary Brand Categories (Cold & Hot Beverages): Coffee, Slurpee, Big Gulp. Responsible for developing Vision and Strategies to achieve targeted sales and profit - Successfully turned business around during 2 year assignment (increasing sales by over10%) - Implemented over 10 exclusive new product innovations during assigned period - Developed sales planning process that focused on customer needs and operations planning/communication - Convenience Store News awarded 7-Eleven a Gold Medal Award as Best Cold and Frozen Beverage Innovator of 2014 From July 2013 to Present (2 years 6 months) Dallas/Fort Worth AreaSr. Director, Beverage @ Responsible for sales of $2 Billion and gross profit of $875MM. Expected to grow sales and profits, manage P&L statement, direct strategic marketing planning; ensure creative product development and annually/monthly sales planning for the over 8,000 U.S. & Canada Stores • After 2 years of sales declines, first year of assignment increase sales 4% and Gross Profit by 5% (Included the leadership of the Beverage Alcohol, Dairy and Frozen Categories). • Negotiated and lowered COGS by over $60,000,000 since assignment and improved margin by over 200 basis points • Achieved increases of sales of 40% and gross profit increase of 45% (+$275,000,000 since assignment) • Exceeded all channels in sales growth the past two years. In 2012, Category was up 8x over total industry and 2x over Convenience Store Channel • Same store sales of +24% Units, +25% Gross Profit & 18% in Retail Sales (This Performance lead all SEI Business Unit Growth • Developed 21 Exclusive Item with key suppliers, lead to $65MM sales and record category growth (Exclusived Gatorade was #1 seller in category and total beverage non-alcohol) • Received 2012 Big Three Award for top Merchandising Performance across the company From February 2010 to Present (5 years 11 months) Dallas/Fort Worth AreaVice President, Foodservice @ Responsible for directing the company’s fresh foods initiative, which includes new product and menu development and operations. Direct reports include the product directors and category managers for Fresh Foods, Fresh Bakery and Grill. He is also responsible for the quality and efficiencies of the 25 Commissary and Bakeries across the U.S. From March 2006 to January 2010 (3 years 11 months) Vice President, Merchandise Intelligence @ Responsible for Sales Plan Development Process, Interface with Operations Team, Consumer Insights, Merchandising Analysis and Integrate Retailer Initiative into Corporate Merchandising From October 2004 to March 2006 (1 year 6 months)

BS Business Economics, Economics, Marketing @ Eastern Oregon University From 1979 to 1984 Manson High School Dennis Phelps is skilled in: P&L Management, Retail, Income Statement, Profit, Food, Time Management, Product Development, Forecasting, Food Service, Merchandising, Leadership, Inventory Management, Store Management, Budgets, Multi-unit