Results oriented Marketing Specialist successful in revenue generation and performance marketing. Excels at developing and deploying effective online and offline marketing strategies.

Digital Marketing Manager - United States, Canada and Caribbean @ Oversee all digital channels: SEM, SEO, DISPLAY, AFFILIATES, EMAIL and SOCIAL MEDIA. Responsible for generating 60% of Lan.com and TAM.com revenue in sales. For CyberMonday 2014, sales grew 39% compared to 2013. Facebook released a business cased study, due to the excellent results of the paid social performance strategy: https://www.facebook.com/business/success/lan From August 2014 to Present (1 year 5 months) Miami/Fort Lauderdale AreaInteraction Manager @ Create and deploy online media strategies to maintain and increase brand awareness and advocacy for key brands throughout the Latin America region such as: Play Station, Chanel, Marriott, Xerox and Go Daddy. From August 2013 to August 2014 (1 year 1 month) Miami/Fort Lauderdale AreaMedia Supervisor @ LEAD MEDIA STRATEGIST Target both offline and online consumers by designing multi-pronged and comprehensive marketing strategies.Managed collaboration between the client and internal teams to determine branding, product positioning and media messages, as well as handling media purchasing and implementation for all media outlets. Clients: Interjet, PromPeru (Tourism board of Peru), Caterpillar. From January 2011 to August 2013 (2 years 8 months) Media Manager @ Lead successful Digital Marketing campaigns to drive conversions and increase ROI efficiently for: Hotels.com, Best Day and Grupo Posadas. From July 2010 to December 2010 (6 months) eCommerce & Digital Marketing USA and Rest of threWorld - Business To Consumer @ Lead successful Digital Marketing campaigns to drive traffic and increase sales in mexicana.com. Sales grew 30% YOY by levaraging channels like: -Display Performance -SEM & SEO -Email Marketing -Social Media Marketing -Affiliate Marketing -Metasearchers From January 2009 to June 2010 (1 year 6 months) Email Marketing and Content Coordinator @ Content creation for: Bayer Healthcare Pharmaceuticals - Mexico and Latin America, as well as developing email strategies: data base segmentation, welcome email auto responses and informational bulletins. From January 2008 to December 2008 (1 year)

Licenciado en Ciencias de la Comunicación, Honours Graduate @ Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM From 2003 to 2007 Denise Torres is skilled in: Digital Marketing, Digital Media Integration, SEM, Strategic Planning, Social Media Marketing, Offline Marketing, Online & Offline Media, Media Planning, Marketing Strategy, Media Strategy, ROI Strategies, 360 Campaigns, Project Management, Analytics, Online Advertising