CMO @ Apigee delivers an intelligent API platform to accelerate the pace of digital business. We help companies – from disruptive start-ups to the Fortune 100 – use their enterprise data and services to create connected digital experiences for customers, partners and employees. This is digital business. Our mission is to deliver products that make every business
CMO @ Apigee delivers an intelligent API platform to accelerate the pace of digital business. We help companies – from disruptive start-ups to the Fortune 100 – use their enterprise data and services to create connected digital experiences for customers, partners and employees. This is digital business. Our mission is to deliver products that make every business a digital business From December 2013 to Present (1 year 11 months) San Francisco Bay AreaCMO @ ON24, the virtual communications platform for the global enterprise, provides interactive, impactful cloud-based solutions that drive outstanding results. ON24 offers a broad and innovative product portfolio, including webcasting, virtual events and virtual environments, accessible from any device and supported by robust reporting and analytics.
Responsibilities include Corporate Marketing, Corporate Communications & Demand Generation From July 2008 to December 2013 (5 years 6 months) san francisco bay areaEVP Marketing @ Genesys was until its acquisition in 2008 one of the world’s largest SaaS providers of unified conferencing and collaboration services to thousands of organizations worldwide, including more than half of the Fortune Global 500. Genesys had over 1,000 employees in 25 countries across North America, Europe and Asia Pacific. Genesys was publicly traded on Euronext and NASDAQ.
For eight years, I served as the lead global marketing executive, working closely with the management team to bring Genesys to several “next levels” of its growth.
Responsibilities included Corporate Marketing, Product Marketing, Corporate Communications, Demand Generation and Global Sales Coordination From October 1996 to July 2008 (11 years 10 months) Washington D.C. Metro AreaVP Marketing @ From June 2002 to December 2005 (3 years 7 months) Menlo Park, CA and Denver, COGlobal Marketing Director @ From January 2000 to June 2002 (2 years 6 months) Montpellier Area, FranceGlobal Product Manager @ From January 1999 to January 2000 (1 year 1 month) Paris Area, FranceMarketing Manager Nordics @ From October 1996 to January 1999 (2 years 4 months) Stockholm, SwedenAccount Manager @ From August 1995 to September 1996 (1 year 2 months) Stockholm, Sweden
MBA, International Business @ Georgetown University - The McDonough School of Business From 2005 to 2007 Bachelor's Degree, Business Administration and Economics @ Stockholm University From 1994 to 1997 Denise Persson is skilled in: Product Marketing, Online Marketing, Marketing Strategy, Demand Generation, Marketing Communications, Public Relations, Marketing Management, B2B, SaaS, Marketing, Webcasting, Virtual Events, Online Advertising, Account Management, Global Marketing, Leadership, Digital Marketing, Lead Generation, Email Marketing, Start-ups, Strategic Partnerships, Product Management, Strategy, B2B Marketing, Multi-channel Marketing, Salesforce.com, Sales Process, Business Development, Marketing Automation, Product Launch, Analytics, Cloud Computing, Customer Acquisition, Product Development, Go-to-market Strategy, Management, Cloud Marketing, Enterprise Software
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