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Dell Hudman

Digital Marketing & Analytics Professor

Director Of Ecommerce at PMI Worldwide

Seattle, Washington

Section title

Dell Hudman's Email Addresses & Phone Numbers

Dell Hudman's Work Experience

University of Washington

Digital Marketing & Analytics Professor

January 2015 to December 2016

Greater Seattle Area

Zumiez

Senior Marketing Manager

November 2010 to February 2013

Greater Seattle Area

Hidden City Entertainment

Senior Director of Marketing & eCommerce

April 2008 to April 2010

Greater Seattle Area

Dell Hudman's Education

Washington State University - College of Business and Economics

2005 to 2007

Washington State University

1994 to 1996

Centralia Community College

Associate in Arts, Business Administration

1992 to 1994

About Dell Hudman's Current Company

University of Washington

- Educating adult professionals in the use of analytical techniques across multiple applications to translate digital marketing data and performance into decision-making insights that will refine or guide digital marketing strategies such as Search Marketing, Search Engine Optimization, Programmatic, Email Marketing, Paid Social, or other integrated digital marketing strategies.

About Dell Hudman

📖 Summary

Digital Marketing & Analytics Professor @ University of Washington - Educating adult professionals in the use of analytical techniques across multiple applications to translate digital marketing data and performance into decision-making insights that will refine or guide digital marketing strategies such as Search Marketing, Search Engine Optimization, Programmatic, Email Marketing, Paid Social, or other integrated digital marketing strategies. From January 2015 to December 2016 (2 years) Greater Seattle AreaSenior Marketing Manager @ Zumiez - Identified & developed digital marketing strategies to grow the e-commerce base.- Managed paid search, shopping, remarketing & display verticals.- Expanded email retention strategies, automated comparison shopping campaigns, and launched paid social initiatives to drive incremental sales. - Implemented testing strategies and project roadmaps that increased traffic, site conversion, demand per visitor, and user engagement. - Identified site marketing opportunities to reacquire customers in the shopping funnel, increase lifetime value and brand loyalty.- Oversaw a team of paid search and marketing associates along with agency management.- Managed high volume advertising budgets with Direct P&L responsibility to the e-commerce business unit. From November 2010 to February 2013 (2 years 4 months) Greater Seattle AreaSenior Director of Marketing & eCommerce @ Hidden City Entertainment - Developed multi-channel strategic marketing plans for domestic and international business units.- Development of annual marketing campaigns in search, email, remarketing, events, public relations, television, and other marketing programs to drive incremental sales. - Identified, performed cost evaluations while delivering consumer experiences that capitalized on business and market opportunities driving incremental sales with increased margins.- Managed marketing, customer service, and e-commerce teams as well as external vendors and licensing partners resulting in cohesive strategies to drive adoption, growth, and revenue.- Direct P&L responsibility e-commerce business units and marketing budgets. From April 2008 to April 2010 (2 years 1 month) Greater Seattle AreaMarketing Director of Email Communications @ Classmates.com - Marketing executive producing >78% of site traffic while driving $169.2m in revenue.- Led strategic marketing for customer acquisition and retention programs efforts.- Created integrated marketing plans, which includes external communications, site marketing, product integration, search engine marketing, direct marketing, and viral programs to further drive RFM.- Identified new opportunities and future strategies to capitalize on consumer trends.- Utilize business intelligence in developing strategic initiatives, understanding customer needs, campaign targeting, database segmentation, and monitoring business key performance indicators.- Performed cost evaluations on new technology options, identified vendors, negotiated contracts and vendor management. From September 2004 to April 2008 (3 years 8 months) eCommmerce:Online Marketing & Business Development Manager @ WeddingChannel.com - Developed and deployed SEO and paid search, and remarketing strategies.- Monitored business key performance indicators communicating trends, shortfalls while identifying solutions for the e-commerce, registry, and catalog business units. - Ownership to business group’s ad-hoc analysis to marketing programs, user behavior, database segmentation, search marketing, search engine optimization, acquisitions, advertising and cross-sell opportunities. From September 2003 to August 2004 (1 year) eCommerce: Web Behavior Business Analytics & Usability Manager @ Eddie Bauer - Deployed the usability program furthering customer insight that increased conversion, purchase intent, while decreasing bounce and exit rates. - Monitored business key performance indicators and competitive analysis - Communicating site and market trends to capitalize on the opportunity.- Developed and implemented reporting systems to analyze and measure integrated performance of online (affiliate, email, banner, viral, and site merchandising) and offline programs (print and catalog).- Managed and developed usability and e-commerce analysts to deliver actionable information for business units. From November 2000 to September 2003 (2 years 11 months) Product Marketing Manager @ Adinfonitum - Managed Business to Consumer marketing clients- Led cross functional teams in the creation key products- Increased reporting efficiency by 20% resulting in real time response to marketing programs- Developed and professionally grew online account management team - Assessed feasibility on ad-hoc projects, strategies, and coordinated the execution of projects From February 2000 to October 2000 (9 months) Director Of Ecommerce @ PMI Worldwide Senior Digital Marketing Director @ Add3.com - Developing and implementing digital marketing strategies across a diverse B2C & B2B client base.- Delivering integrated paid search, shopping, paid social, programmatic and native advertising plans to deliver results for eCommerce, App and Business to Consumer organizations.- Defining testing strategies to increase campaign, landing page and sales funnel performance.- Managing large volume ad spend for clients in the travel, apparel, and home furnishing verticals.- Oversee a team of paid search, paid social, and marketing managers who handle the management of both domestic & international campaigns.- Implementing attribution models to understand and allocate spend to maximized overall campaign performance and return on investment. From February 2013 to September 2016 (3 years 8 months) Greater Seattle AreaeCommerce & Digital Marketing Director @ Filson - Managing the eCommerce business unit developing strategy, long term planning, and enhancing the Omni-channel consumer experience to increase conversion, margins and while delivering a strong profit & loss statement. - Developing short & long-term site strategy and development road maps, defining new feature sets and functionality to meet business and customer needs. - Overseeing day to day, direct-to-consumer operations management ensuring executional excellence and seamless integration with creative, merchandising, order fulfillment, customer service, and marketing teams.- Increasing website personalization to better serve customer needs through A/B testing, technology and CRM systems. - Handling vendor relationships and contract negotiations to deliver and enhance business objectives. From September 2016 to June 2020 (3 years 10 months) Seattle, Washington


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Frequently Asked Questions about Dell Hudman

What company does Dell Hudman work for?

Dell Hudman works for University of Washington


What is Dell Hudman's role at University of Washington?

Dell Hudman is Digital Marketing & Analytics Professor


What is Dell Hudman's personal email address?

Dell Hudman's personal email address is d****[email protected]


What is Dell Hudman's business email address?

Dell Hudman's business email addresses are not available


What is Dell Hudman's Phone Number?

Dell Hudman's phone (206) ***-*121


What industry does Dell Hudman work in?

Dell Hudman works in the industry.


Who are Dell Hudman's colleagues?

Dell Hudman's colleagues are Melissa Riley, Andreas Herr, Jeremy Bennett, Steve Bock, Doug Thielen, Julia Demarest, Sarah Hines, Marie Feliu, Alexander Carleton, and Dave Golenor


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Dell Hudman's Personality Type

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