Head of Brand Marketing at Odeon & UCI Cinemas
London, United Kingdom
Reporting to the Commercial Director, leading a team of 15; responsible for developing strategic initiatives across customer experience, brand, PR, strategic partnerships (including film studios, News UK, O2, Tesco, Amazon), retail and estate segmentation to deliver value and volume P&L targets. Responsible for key commercial metrics and driving volume whilst maximising revenue and frequency from profitable product... Reporting to the Commercial Director, leading a team of 15; responsible for developing strategic initiatives across customer experience, brand, PR, strategic partnerships (including film studios, News UK, O2, Tesco, Amazon), retail and estate segmentation to deliver value and volume P&L targets. Responsible for key commercial metrics and driving volume whilst maximising revenue and frequency from profitable product propositions.
What company does Delia Atkinson work for?
Delia Atkinson works for ODEON & UCI Cinema Group
What is Delia Atkinson's role at ODEON & UCI Cinema Group?
Delia Atkinson is Head of Brand Marketing (UK & Ireland)
Who are Delia Atkinson's colleagues?
Delia Atkinson's colleagues are Chris Morgan, Cath O'Neill, Chris Bates, Ramon Biarnes, Rachel Brown, stefano salvischiani, Allan Nurney, Sophie Read, Justyn Waby, and Nicole Burdett
📖 Summary
A highly commercial and results driven marketer with proven experience in multi site retail and leisure, FMCG and drinks sectors, managing a team of up to 15. Strong business acumen, proven track record in driving sustained growth and launching new concepts to market. Customer insight focused with the ability to effectively execute strategies in a targeted and creatively engaging way. Online and offline with success in digital channels including social media launches and first to market Ecommerce Facebook site for the sector. A strong team leader, collaborative style: respected and renowned for being hardworking, pro-active and passionate about commercial marketing. KEY SKILLS • Leadership and strategic planning • Brand development and revitalisation across the customer journey • Integrated marketing communications across on and off line channels • Digital and social media strategy to build engagement through content • Insight and analysis • P&L and budget management from £5K to £5m + • Team development and coachingHead of Brand Marketing (UK & Ireland) @ Reporting to the Commercial Director, leading a team of 15; responsible for developing strategic initiatives across customer experience, brand, PR, strategic partnerships (including film studios, News UK, O2, Tesco, Amazon), retail and estate segmentation to deliver value and volume P&L targets. Responsible for key commercial metrics and driving volume whilst maximising revenue and frequency from profitable product propositions. From July 2010 to Present (5 years 6 months) Senior Account Director @ Account lead on Nestle, Heinz and Associated British Foods. Grew Nestle Purina from initial pitch win to £1m (total revenue) account by delivering on client KPIs for acquisition across CRM, retail and shopper marketing. From July 2008 to July 2010 (2 years 1 month) Account Director @ Key Account Director, specialising in drinks accounts, heading up Britvic Soft Drinks (J2O, Britvic mixers and juices, Drench water) and Pernod Ricard (Jameson, Stoli, Havana Club) From 2004 to 2008 (4 years) London, United KingdomDigital Marketing Strategy @ Chartered Institute of MarketingPolitics @ The University of Reading Delia Atkinson is skilled in: Advertising, Digital Strategy, Direct Marketing, Leadership, Integrated Marketing, Digital Marketing, Strategy, Relationship Marketing, Brand Management, Marketing Communications, Customer Insight, Marketing, Mobile Marketing, Online Advertising, Management
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
3 year(s), 10 month(s)
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