Group Product Director, Global Strategic Marketing @ Depuy Synthes Power Tools at Johnson & Johnson
Global Strategy & Development Manager @ Depuy Synthes Power Tools at Johnson & Johnson
MBA Management Associate Program @ Synthes
Bachelor of Science (B.Sc.), Physics, Chemistry, Mathematics @
University of Calcutta
Group Product Director, Global Strategic Marketing @ Responsibilities include global strategic planning, portfolio planning and new product pipeline development, business strategy, market development, strategic pricing, service and finance program marketing, competitive analysis, primary and secondary market research, business insights and marketing analytics, From April 2013 to Present (2 years 9 months) Global Strategy & Development Manager @
Group Product Director, Global Strategic Marketing @ Responsibilities include global strategic planning, portfolio planning and new product pipeline development, business strategy, market development, strategic pricing, service and finance program marketing, competitive analysis, primary and secondary market research, business insights and marketing analytics, From April 2013 to Present (2 years 9 months) Global Strategy & Development Manager @ Responsibilities include US Downstream Marketing, US Strategic Account Management, Strategic Planning and Depuy Synthes Integration for PT’s.
• Power Tools Commercial Integration (J&J's acquisition of Synthes) Lead - Managing all sales, marketing, professional education & sales training Integration projects. Leading all the commercial initiatives in the US to achieve business synergy opportunities, presented due to the J&J acquisition of Synthes Power Tools.
• Responsible for US Downstream Marketing - Capture Voice of the Customer and provide feedback to the upstream product development team; report sales pipeline activities; lead initiatives to grow the business and market shares in key segments.
• Responsible for contracts strategy, strategic account management & bundling activities. From October 2011 to April 2013 (1 year 7 months) MBA Management Associate Program @ • Integration Manager - Anspach Effort (Synthes acquired Anspach in Nov 2010)
Led & managed successful Integration of Anspach Effort - small, family owned, leading powered surgical tool company - with existing Synthes business to create a new global division. Scope of the integration included sales channel restructuring, relocating & consolidating distribution and service center activities to Florida & Switzerland, ERP & IT systems Integration etc.
• Product Development - Synthes Spine
Evaluated business case for imaging and surgical navigation technologies; executed sales & marketing partnership agreement with a leading industry player.
• Product Development - Synthes CMF Thorax
Developed mid to long term global strategic growth road map. Identified market and business development opportunities and explored acquisition targets. From August 2009 to September 2011 (2 years 2 months) Strategic Marketing Manager (Internship) @ Worked with the Global Strategic Marketing team at MWV to size & segment the healthcare packaging market to identify new growth markets & product segments. Helped the team to value the revenue streams of a new packaging technology. From May 2008 to December 2008 (8 months) Raleigh-Durham, North Carolina AreaArea Business Manager @ Led team of sales executives to launch a new specialty division. Responsible for achieving regional growth objectives, hiring & training sales team, assigning territories and sales targets to the team, developing retail strategy, and developing long-term strategy From November 2006 to May 2007 (7 months) New Delhi Area, IndiaArea Sales Manager @ Led team of four sales officers and two sales executives across three divisions. Responsible for achieving sales targets, implementing marketing strategies, planning and directing field sales & promotional activities, training, coaching and mentoring team members From January 2005 to October 2006 (1 year 10 months) Sales Executive (Senior Area Sales Officer) @ From May 2004 to December 2004 (8 months) Area Sales Officer @ From February 2002 to April 2004 (2 years 3 months) New Delhi Area, IndiaTerritory Business Developer @ From March 1998 to January 2002 (3 years 11 months) India
Master of Business Administration (M.B.A.), Marketing & Supply Chain @ University of North Carolina at Chapel Hill - Kenan-Flagler Business School From 2007 to 2009 Bachelor of Science (B.Sc.), Physics, Chemistry, Mathematics @ University of Calcutta Deepak Sharma is skilled in: Competitive Analysis, Product Launch, Product Management, Market Research, Cross-functional Team Leadership, Market Development, Market Analysis, Marketing Strategy, Business Strategy, Product Development, Marketing Management, Strategic Planning, Post-Acquisition Integration, Sales, Sales Management
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