Debra Miller Fleischer's Email Addresses & Phone Numbers

Innovative executive at IBM Corporation, driving strategy and programs to grow business for both IBM and our clients. During the course of my career, have held leadership roles in sales, marketing and strategy at the Americas and Global levels, and have received numerous awards. As proactive leader and trusted adviser to sales executives, have leveraged market insights...

Innovative executive at IBM Corporation, driving strategy and programs to grow business for both IBM and our clients. During the course of my career, have held leadership roles in sales, marketing and strategy at the Americas and Global levels, and have received numerous awards. As proactive leader and trusted adviser to sales executives, have leveraged market insights to drive business growth, including top strategic issues or threats (and implications), and key opportunities to drive revenue growth, profit margin growth / expansion, and / or diversification. MBA degree from the University of Phoenix and a Bachelor’s degree in Business with a major in Marketing from Pace University. Specialties: Sales and marketing professional with deep business acumen, industry expertise, skills and experience in business development, demand generation, pipeline development and growth, strategic planning, breakthrough idea development, and leadership of multibrand / muticultural teams.Global Program Manager, IBM Cloud Client Success @ • Manage global virtual and face-to-face sales training programs for IBM Cloud (create webcasts, lead sales planning workshops). • Develop training for sellers on cloud solutions to enable them to create and capture demand, as well as support their clients'​ critical business imperatives. • Enhance sellers' eminence, inform the proposal process, and provide client-facing assets (presentations, proposals, white papers, demos, etc.). • Collaborate with the IBM Cloud marketing team and IBM learning team to ensure that sellers have the latest messaging, go-to-market strategy, tools and techniques. From April 2014 to Present (1 year 6 months) Las Vegas, Nevada AreaBusiness Development Executive @ Led growth of our base accounts across all industries in the US. • Took a creative approach to generate innovative strategy and programs to grow business for both IBM and our clients. • Delivered a high-quality 12-month rolling pipeline of opportunities in Cloud, Big Data & Analytics, Mobility, Security, and long term signings solutions. • Created compelling, provocative points-of-view to resonate with our clients. • Drove new business development by spearheading account segmentation, targeting, and identification of new long term signings opportunities. • Received corporate "Hundred Percent Club"​ award two years in a row as one of IBM's highest performing sellers. From September 2010 to March 2014 (3 years 7 months) Las Vegas, Nevada AreaSr. Market Segment Manager, Americas Industry Marketing, Chemicals & Petroleum Industry @ Developed and drove the Americas Marketing plan for IBM's hardware, software and services in the Chemicals & Petroleum industry. • Led the end-to-end marketing strategy and planning for our solutions in this market. • Drove the quarterly go-to-market plan to deliver quality sales pipeline. • Directed the content and messaging for marketing tactics to strongly resonate with clients in this industry. • As proactive leader and trusted adviser to our sales executives, leveraged market insights to drive business growth, including top strategic issues or threats and key opportunities to drive revenue growth, profit margin growth/expansion, and/or diversification. From April 2009 to September 2010 (1 year 6 months) Las Vegas, Nevada AreaAmericas Marketing Leader for the Consumer Products industry @ • Drove identification and progression of opportunities for large enterprise accounts. • Applied analytics to enable sales leaders to address pipeline gaps. • Developed and executed the strategy and tactics for the annual Fall Marketing Plan for Americas Consumer Products industry, in concert with North America industry growth initiatives. From September 2008 to April 2009 (8 months) Las Vegas, Nevada AreaTerritory Marketing Manager @ • Led marketing strategy and demand generation for IBM Global Services (IGS) and SAP in the West Region of the U.S. • Led marketing of all IBM products and services in the High Plains. • Provided the sales team with marketplace analysis, actionable account target lists, and root cause analysis / recommended actions to address pipeline gaps. From November 2006 to September 2008 (1 year 11 months) Las Vegas, Nevada AreaSr. Global Marketing Program Manager, Global Technology Services (GTS) @ Led marketing demand generation program supporting IBM’s complex services deals. Received two corporate "Bravo" awards for leading projects on market segmentation and messaging. From January 2006 to November 2006 (11 months) Las Vegas, Nevada AreaSr. Marketing Manager, IGS Global Marketing Management @ As first-line manager: • Led the team to deliver market insight and analysis to drive IGS strategy and positioning, create actionable plans that achieve results, and achieve synergy in marketing initiatives and investments across the IGS business lines. • Received a corporate "Ovation" award for leadership in developing a new IGS value proposition. From May 2004 to January 2006 (1 year 9 months) Somers, NYSr. Global Marketing Manager, IBM Global Services @ • Served as trusted adviser to Worldwide General Manager of Strategic Outsourcing (SO) • Provided marketing strategy and leadership to support SO revenue objectives in the Retail industry. • Developed a roadmap for growth to contribute billions of dollars of worldwide revenue opportunity by 2005 by expanding the client pursuit base. From January 2003 to May 2004 (1 year 5 months) Somers, NYSr. Marketing Manager, Event Marketing @ Appointed first-line manager of Worldwide Event Marketing at IBM's Server Group, and then first-line manager of Americas Event Marketing leading a staff of 15 who executed 249 events in North America, resulting in 568,000 customer/prospect touches. Received a corporate "Bravo" award in 2002 for leadership in driving millions of dollars of revenue into the sales pipeline. From February 2000 to January 2003 (3 years) Somers, NYSr. Marketing Manager, Integrated Marketing Communications @ • Joined the Integrated Marketing Communications (IMC) team, focused on reaching key target markets, improving the development and execution of marketing strategy, and driving demand generation. • Managed the development and marketing of websites targeted to CEOs of small- to medium-sized businesses. • Led the development of a worldwide IMC strategy for IGS, targeted to reach senior IT executives. From September 1996 to February 2000 (3 years 6 months) Somers, NYMarketing Segment Manager, IBM Multimedia Studio @ Was recruited to join IBM at IBM Multimedia Studio, part of IBM’s Consumer Division. Developed the market analysis, business case, marketing plan, and brand plan for a line of reference products in this startup consumer software group. Managed execution of the marketing launch plan for the World Book Multimedia Encyclopedia, IBM’s #1 selling consumer software product. From June 1995 to September 1996 (1 year 4 months) White Plains, NYDirector of Marketing @ From 1993 to June 1995 (2 years) Montvale, NJAssociate Publisher @ From 1991 to 1993 (2 years) Greater New York City AreaMaster of Business Administration (M.B.A.) @ University of Phoenix - MBABPS, Marketing @ Pace UniversitySchool of Speech @ Northwestern University Debra Miller Fleischer is skilled in: Strategy, Marketing Strategy, Business Development, Integrated Marketing, Market Research, Start-ups, Go-to-market Strategy, Demand Generation, New Business Development, Analytics, Strategic Planning, Management, Marketing, Market Analysis, Segmentation, Sales, B2B Marketing, Sales Process, Selling, Marketing Management, Business Strategy, Leadership, Team Leadership, Cross-functional Team..., Program Management, Project Management, Retail, Consumer Products, Oil/Gas, IT Outsourcing, Cloud Computing, Business Analytics, Pipeline Growth, Opportunity Generation, Business Acumen, Breakthrough Thinking, Leading Change, IT Solutions, Product Marketing, Strategic Partnerships, Solution Selling, Lead Generation, Sales Enablement, CRM, Market Planning, Channel Partners, Competitive Analysis, Multi-channel Marketing, Enterprise Software, SaaS