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Deborah PhD

Director of Algorithms and Analytics, Strategic Technology & Innovation Center (Corporate R & D)

Executive Director | Data Science | AI | ML | Advanced Analytics | Prescriptive Programs | Transformation Partnership |

Greater New York City Area

Section title

Deborah PhD's Email Addresses & Phone Numbers

Deborah PhD's Work Experience

Pitney Bowes

Director of Algorithms and Analytics, Strategic Technology & Innovation Center (Corporate R & D)

May 2014 to Present

Citi

Director of Advanced Analytics, Consumer Bank

2013 to 2014

Greater New York City Area

IBM

Associate Partner, Customer Innovation & Growth/Strategy & Transformation Practice

2012 to 2013

Greater New York City Area

Deborah PhD's Education

Walden University- School of Mgmt/Tech PhD program

PhD Management Knowledge Management 4.0

2011 to 2016

La Salle University - School of Business Administration

MBA Quantitative Marketing 3.8

1987 to 1988

University of Dayton

BS in Bus Admin Marketing

1981 to 1985

About Deborah PhD's Current Company

Pitney Bowes

(Recruited by Pitney Bowes) Lead an applied research group within the Strategic Technology and Innovation Center (ST&IC), Pitney Bowes’ corporate research organization. This group is focused on the application of technologies to enable value creation with data. Technology domains covered include data mining, data privacy/security, advanced analytics, and natural language processing. The mission of the Strategic Technology...

About Deborah PhD

📖 Summary

Customer Science Expert | Innovation Strategy Leader Expertise in customer intelligence solutions and strategies that achieve innovative, high impact customer-centric outcomes. Proven ability to monetize marketing knowledge and strategy. Strong record of accomplishment in Financial Services. High-achieving leader and inspiring catalyst for top-performing teams in Fortune 50 corporations. Extensive experience/expertise in analytics, marketing research, database marketing, data mining, customer experience/value management, relationship management, and direct/digital marketing. Driver of profit growth and cost efficiency through customer knowledge; partnering consumer and market insights to originate data-driven programs and multi-channel strategies. Effective trailblazer, directing large, cross-functional, global teams through technical mastery, business acumen, and visionary leadership. Specialties: • Marketing Research & Analytics (Online and Multichannel) • Segmentation & Targeting • ‘Big Data’ Mining/Modeling/Relational and Hadoop platforms • Value Proposition Development and Delivery • Monetized Insight-based Strategies & Action Plans • Direct/Digital/Database Marketing • Social/Mobile/Location Intelligence • Campaign/Channel/Content Optimization • Social Media Development and Management • CRM • Data Strategy • Database Design and Management • Data and Privacy Compliance • Market & Financial Measurement • Customer Experience • Customer Value Management • Team Development & Coaching • CMO-level ExperienceDirector of Algorithms and Analytics, Strategic Technology & Innovation Center (Corporate R & D) @ (Recruited by Pitney Bowes) Lead an applied research group within the Strategic Technology and Innovation Center (ST&IC), Pitney Bowes’ corporate research organization. This group is focused on the application of technologies to enable value creation with data. Technology domains covered include data mining, data privacy/security, advanced analytics, and natural language processing. The mission of the Strategic Technology & Innovation Center (ST&IC) is to: · Develop new concepts in collaboration with clients and the lines of business that satisfy client needs and leverage our internal technological capabilities. · Develop a robust technology agenda that leads to sustained competitive differentiation and protects against technology disruption. · Develop practices that lead to accelerated innovation and commercialization of these concepts. ST&IC is focused on longer-term, high-value growth areas that include Dynamic and Location Intelligence, Digital Social Local Mobile (SoLoMo) Applications, International eCommerce, Communications Management. Develop a program to commercialize new concepts, shape and coordinate the research agendas, set the vision and objectives, ensure the execution of the groups’ deliverables, and provide expertise and guidance to the group members. A key responsibility is to develop relationships with business stakeholders and form an effective communications channel between the business and technical communities, both internally and externally. Named to Pitney Bowes Senior Leadership Team in December 2014 (top 150 leaders at PB). From May 2014 to Present (1 year 8 months) Director of Advanced Analytics, Consumer Bank @ (Recruited from IBM) Lead the Advanced Analytics/Modeling decision management department/function for Citibank's Consumer and Small Business division. Develop applied advanced analytic solutions including modeling, segmentation, statistical analyses, marketing optimization solutions and campaign insights to measure and improve revenue, profitability and ROI growth. Manage an onshore and offshore analytic team of 18 to deliver standardized Marketing effectiveness decision metrics, predictive models to drive Marketing and Sales optimal investment and management decision making. Partner with division leaders to develop insights and apply statistical tools to create improved ROI and customer experience. Focus on developing digital behavioral insight through mining and statistically analyzing weblog, clickstream and campaign performance information to provide a comprehensive digital analytic roadmap. From 2013 to 2014 (1 year) Greater New York City AreaAssociate Partner, Customer Innovation & Growth/Strategy & Transformation Practice @ Bringing the technological and intellectual capital leadership of IBM to empower and enable financial services companies to create, evolve and execute smarter customer knowledge- based strategies, capabilities and programs. Led end to end EMM roadmap engagement/team for American Express Consumer division Led Millenial Customer Experience Road Map engagement for Country Financial From 2012 to 2013 (1 year) Greater New York City AreaExecutive Band/Managing Director Senior Marketing/Insights/Analytics Leader @ (Recruited from Wells Fargo) GE CAPITAL Stamford/Norwalk, CT 2008 to 2012 Multi-national conglomerate with $200B in annual revenue MANAGING DIRECTOR (EXECUTIVE BAND) – Americas Customer Insights & Experience, Strategic Marketing 2008 to 2012 GE CAPITAL AMERICAS VICE PRESIDENT MARKETING (EXECUTIVE BAND) – Americas Customer Segmentation/Targeting 2007 to 2008 GE RETAIL CONSUMER FINANCE From May 2007 to October 2012 (5 years 6 months) Americas Customer Insights Managing Director @ Created GE’s first in-house Center of Excellence that delivered GE Capital America’s commercial sales and marketing billion-dollar net income. Managed a global team serving 12 diverse businesses and marketing teams under the GE Capital umbrella. Drove customer insights, value creation, needs-based segmentation, voice of customer research, analytic tools, data mining/social media mining, and action plans/customer centric strategy. > Spearheaded GE’s marketing excellence process (Gold Standard Marketing) and online collaboration and learning platform (MarkNet). Created and led GE’s virtual insights/segmentation community globally through GE’s online community. > Originated insight studies and action plans that energized 20% average improvement to lending revenue across 12 industry lending platforms; transformed commercial approach to customer value propositions, plans, and strategy. > Piloted customer value creation process for GE/GECA that triggered 8-figure quarterly revenue increase, including value driver survey and follow-up customer growth interviews. > Orchestrated commercial customer market pulse study to measure decision maker opinions, attitudes, usage, and opportunity with GECA and competitors, which drove 40% increase in NPS with action plans. > Championed “Red Alert” process for sales force to identify dissatisfied customers and immediately address needs gaps to save the account. From May 2008 to July 2012 (4 years 3 months) Americas Executive Marketing Leader, Customer Segmentation/Targeting & Value Management @ Pioneered a new department and directed a staff of 100+ on-shore off-shore marketing analysts and business leaders in retail, dealer and personal finance groups in the U.S., Canada, and Latin America. Led collaboration between Database Marketing, CRM, and Analytics teams to innovate and execute strategies for delivery of viable customer solutions. Partnered with Marketing to target core customer base. > Fueled multimillion-dollar initiatives across the Americas; employed metrics, CRM strategy, lifecycle analytics, and concept pilots to identify/target customer base while maintaining industry competitiveness. > Devised and executed a patented (pending) linked segmentation process for attitudinal segmentation enabling precise market evaluation and targeting in the U.S. and Canada. > Identified multi-millions in incremental sales through creating a customer-level ‘Digital DNA’ profiling process to empower retailers to categorize customer base through segmentation/behavioral prediction. From May 2007 to May 2008 (1 year 1 month) SVP, Customer Information Management @ (Recruited from Sedona/BankZip.com) Originated and led 45-member intelligence team supporting 9 business units driving multi-channel direct marketing customer acquisition and cross-selling for home mortgage, financial, direct small business banking, and credit card divisions. > Cultivated an integrated cross-enterprise, multi-channel customer behavioral data and insight CRM solution using consumer and customer predictive modeling and profitability optimization. > Built a cutting-edge U.S. consumer database strategy of credit, property, demographic, solicitation, and customer behavior history on 240 million U.S. consumers to automate campaign execution and contact tracking. > Exceeded projections by 40%, spurred $4B in outstanding balances and customer value programs. Launched national marketing intelligence/campaign management tool, which gained $100M annual revenue. From January 2001 to May 2007 (6 years 5 months) CMO/SVP Customer Information Managment @ (Recruited from Bank of America MBNA) Formulated a CRM and Database Marketing strategy for an Internet banking alliance and total service provider of web hosting, customer care, loan origination, and marketing. From June 2000 to December 2000 (7 months) SVP, Database Marketing and Modeling @ Produced $75M in annual revenue and cost reductions as the creator and manager of a new department staffed by 50+ analysts. Maintained client relations, established and maintained databases, crafted and executed targeting strategies and incorporated best practices for statistical modeling and analysis for marketing and credit programs in the U.S., the UK, and Canada From May 1995 to June 2000 (5 years 2 months) Vice President, Manager of Retail Credit Scoring: @ Oversaw 4 analysts as the bank-wide project team leader tasked with supporting the creation and utilization of credit, behavioral and bureau scoring technologies. Orchestrated corporate relations with credit bureaus, handling targeting and risk segmentation for direct mail prospecting and cross-sales campaigns for loan and credit line programs. Managed and audited changes to application processing, adaptive control and account servicing systems. From July 1994 to June 1995 (1 year) Manager of Target Marketing and Segmentation @ Directed project design and modeling tool development and execution using corporate databases. Performed profitability scoring, customer analysis/modeling and risk analysis. From March 1992 to July 1994 (2 years 5 months) Senior Marketing/Segmentation Analyst @ Tasked with modeling tool development and implementation, financial and market analysis and strategic analysis and marketing direction recommendations From June 1989 to March 1992 (2 years 10 months) Greater Philadelphia AreaPhD Management, Knowledge Management, 4.0 @ Walden University- School of Mgmt/Tech PhD program From 2011 to 2016 MBA, Quantitative Marketing, 3.8 @ La Salle University - School of Business Administration From 1987 to 1988 BS in Bus Admin, Marketing @ University of Dayton From 1981 to 1985 Deborah PhD is skilled in: Segmentation, Database Marketing, Cross-functional Team Leadership, E-commerce, Strategy, Thought Leadership, Customer Insight, Customer Experience, Customer Retention, Customer Acquisition, Customer Engagement, Customer Analysis, Market Needs Analysis, Customer Profitability, Collaborative Problem Solving


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Frequently Asked Questions about Deborah PhD

What company does Deborah PhD work for?

Deborah PhD works for Pitney Bowes


What is Deborah PhD's role at Pitney Bowes?

Deborah PhD is Director of Algorithms and Analytics, Strategic Technology & Innovation Center (Corporate R & D)


What is Deborah PhD's personal email address?

Deborah PhD's personal email address is d****[email protected]


What is Deborah PhD's business email address?

Deborah PhD's business email addresses are not available


What is Deborah PhD's Phone Number?

Deborah PhD's phone (212) ***-*171


What industry does Deborah PhD work in?

Deborah PhD works in the Financial Services industry.


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In a nutshell

Deborah PhD's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 8 month(s)

Deborah PhD's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 76% chance that Deborah PhD is seeking for new opportunities

Deborah PhD's Achievements

Golden Key International Honor Society Member (by invitation)

Issued by Golden Key International Honor Society · January 2014

GE Capital Amercias Above and Beyond Recognition Awards

Issued by colleagues, clients, senior leaders · March 2009

President's Award

Issued by GE Money · December 2007

Wells Fargo Management Excellence Service Award

Issued by Wells Fargo · April 2004

Silver Cup Leadership Excellence Awards

Issued by Bank Of America (MBNA Bank) · May 1999

Best in Business

Issued by Wells Fargo colleagues · January 2001

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