Account Supervisor @ From October 2015 to Present (3 months) Greater New York City AreaSenior Account Executive @ From October 2014 to October 2015 (1 year 1 month) Account Executive @ From March 2014 to October 2014 (8 months) New York, New YorkAssistant Account Executive @ Merck for Mothers and Merck Women's Health Brands
- Responsible for daily account management activities, such as agendas, recaps, activity reports, media monitoring and coordination of all necessary materials for client accounts
- Compile detailed reports reflecting media updates and goals, and provide in depth media analysis of all brand initiatives, key projects, and ongoing outreach
- Monitor and analyze PR results in order to recommend opportunities for improving plans and their execution
- Consistently build and foster relationships with influential members of the media to ensure placements
- Write engaging materials that demonstrates the brands marketing objectives and media relevance
- Generate media lists for events, mailings, and other initiatives
- Complete purchase orders and check requests to ensure efficient financial management of accounts
- Track competitor campaigns and identify key learnings
- Showcase expertise in corporate social responsibility and global women’s health
- Research and monitor developing industry trends and current events, as they relate to accounts through reading of daily newspapers and all relevant consumer & trade publications, as well as broadcast media From April 2012 to February 2014 (1 year 11 months) Associate Media Planner @ Mars Chocolate Account
-Assisted in creating, presenting and managing Snickers, 3 Musketeers, Twix and Milky Way Media Plans to Mars clients
-Researched and analyzed marketing data to determine the client’s advertising and media needs
-Analyzed media alternatives and provided strategic recommendations to best allocate advertising budget including recommendations on targeting, geography, scheduling, support level and budget From August 2011 to April 2012 (9 months) Research Assistant @ -Worked in world-renown AIDS research center managing data for more than 200,000 samples from repository and controlling for quality of ongoing research experiments. Given sole responsibility for creating digital catalogue of research notebooks since 1982 and overseeing student workers. Gained experience working in HIV/AIDS space while obtaining first-hand knowledge from prominent researchers in the field. From May 2010 to May 2011 (1 year 1 month)
BA, Psychology @ Emory University From 2007 to 2011 Deborah Anderson is skilled in: Facebook, Social Media, Strategic Communications, Public Relations, Cision, Corporate Social Responsibility, Account Management, Strategy, Women's Issues, Global Health, Strategic Planning, Event Planning, Women's Health, Corporate Communications, Media Monitoring