Vice President Of Marketing @ From June 2014 to Present (1 year 7 months) Executive Director of Marketing @ From May 2013 to June 2014 (1 year 2 months) Director of Marketing @ From May 2012 to May 2013 (1 year 1 month) Vice President of Marketing @ Responsible for all marketing functions for this 13-concept boutique
Vice President Of Marketing @ From June 2014 to Present (1 year 7 months) Executive Director of Marketing @ From May 2013 to June 2014 (1 year 2 months) Director of Marketing @ From May 2012 to May 2013 (1 year 1 month) Vice President of Marketing @ Responsible for all marketing functions for this 13-concept boutique restaurant group which currently owns & operates 31 locations in 7 major metropolitan markets.
Manage in-house marketing team plus regional PR partners to develop & implement store-specific, regional & national marketing strategies. Key tactics include promotions, community & culinary events, new product & menu rollouts, public relations, traditional, digital, & social media management, cross-promotional partnerships, e-club, internal team-building initiatives & more. From 2006 to 2012 (6 years) Senior Vice President of Marketing @ Responsible for all marketing related functions for this 1,200-unit franchisor of eight quick-service restaurant concepts.
Strategic Brand Development: Conducted in-depth opportunities analysis to determine core & potential strengths of each brand. Facilitated inter-departmental initiatives to strengthen the foundations of each brand. Created 6-month & 1-year plans to revitalize existing restaurant portfolio & increase same-store sales & profitability.
Marketing Plans: Developed National, Regional & Local Store Marketing plans for 8 brands. Developed strategic plans, rollout strategy, & tracking.
New Product Development: Managed R & D Department. Developed & presented short & long-term plans to franchisee communities to build consensus on corporate initiatives.
National Advertising: Presented plans & promotional recommendations to franchisee advertising co-ops. Worked with Advertising Agencies to direct media planning & broadcast media production. Developed & directed merchandising & local store marketing strategies.
Facilities Decor: Lead Environmental Design Agency to create new restaurant decor packages for 5 brands.
Corporate Marketing & Sales Support: Provided support for Kahala Sales team to increase unit count. Developed sales support materials & managed PR efforts to facilitate internal & external communciation. From 2005 to 2007 (2 years) Vice President of Marketing @ Responsible for all marketing related functions for this 300-unit quick-service Mexican restaurant franchisor. Conducted & analyzed consumer research to identify opportunities to grow sales volumes. Developed short & long-term strategies to drive traffic & increase average check & guest counts. Allocated resources within $2.5 million annual marketing budget to develop marketing strategies & tactics for corporate & franchised free-standing, mall & convenience store units. Managed Research & Development Department. From 2000 to 2003 (3 years) Eugene, Oregon AreaRegional Marketing Manager @ Conducted research & tracked & analyzed sales figures to develop marketing strategies for regional grocery stores. Tactics included advertising, retail merchandising, special events, community giving programs, in-store demos, community relations, & cooperative advertising. Ensured all programs stayed within allocated budget. Negotiated rates & annual contracts. Ordered placement for radio, television, & print advertising. Designed & produced advertising & collateral materials including print ads, bagstuffers, newspaper tabloid inserts, coupons, point-of-purchase materials, & in-store signage as needed. From 1998 to 2000 (2 years) Eugene, Oregon Area
Journalism, Public Relations @ University of Oregon Debbie Porter is skilled in: Social Media Marketing, Public Relations, Advertising, Social Media, Email Marketing, Event Planning, Marketing Strategy, Marketing, Event Management, Budgets, Creative Direction, Management, Retail, Sales, Online Advertising
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