Bachelor's degree @
University of Florida College of Journalism and Communications
Results-driven marketing leader with over 20 years experience managing nationally known consumer brands. Excel at taking consumer insights and translating into successful marketing, communication and brand strategies. Broad range of experience from business strategy and analysis to website launches, promotion ideation and new product development, to brand architecture and partnership alliances. Highly effective communicator. Strategic, creative, collaborative
Results-driven marketing leader with over 20 years experience managing nationally known consumer brands. Excel at taking consumer insights and translating into successful marketing, communication and brand strategies. Broad range of experience from business strategy and analysis to website launches, promotion ideation and new product development, to brand architecture and partnership alliances. Highly effective communicator. Strategic, creative, collaborative thinker.
Director, Brand Marketing @ Identify, develop and manage brand strategy initiatives including menu and new product marketing. Align menu with brand positioning and target. Leverage consumer insights to identify unmet consumer needs, trends, and opportunities. Manage new product development from ideation and consumer testing to system launch. From May 2010 to Present (5 years 8 months) Principal/Marketing Consultant @ Provide marketing consultation services designed to develop, manage and revitalize brands. Have worked with well-known brands including Herschend Family Entertainment (Dollywood, Silver Dollar City, Stone Mountain Park), The HoneyBaked Ham Company, Bonfetti.com, Coca-Cola, Humana, Camp All-American and Booster Enterprises. Strong background in hospitality, food and retail industries. From November 2007 to April 2010 (2 years 6 months) Director of Marketing @ Led development of annual marketing plans and budgets. Directed advertising agency in development of all creative campaigns. Managed development of all brand communication and execution across consumer touchpoints. Developed promotional programs and offers that met financial sales targets. Led consumer research and brand audits to identify new marketing opportunities. Partnered with Menu Team to identify new product strategies and launch new products successfully. Led media strategies and directed agency in development of media plans across 35 markets. Managed creative design and development of direct mail catalog. Led development of packaging framework, design and production. Partnered with department managers and executive team to develop long-term business plans. From February 2000 to October 2007 (7 years 9 months) Advertising Manager @ Responsible for managing advertising campaigns across multiple brands (Universal Studios, Islands of Adventure, CityWalk). Partnered with brand managers on development of advertising strategies and tactics for consumer programs/promotions. Managed development of both retail and image advertising projects. Directed advertising agencies on creative development for key art elements, brochures, print ads, collateral, radio and television campaigns. Project managed creative execution process, and presented campaigns to senior management and executive officers.
Managed $7 MM out-of-home media plan and directed agency in outdoor placement, creative development and production (including dynamic and 3D). Partnered with internal stakeholders including Creative Services, Publicity, Backlot Production, Corporate Sponsorship, Operations and Legal. From July 1998 to July 1999 (1 year 1 month) Strategic Alliance Marketing Manager @ Responsible for developing promotional campaigns with TV, radio and retail partners in key target markets. Partnerships included HBO, USA Network, FOX, Crayola, US Airways, Cox Communications, as well as local TV/radio stations. Pitched and leveraged promotional campaigns, negotiated media levels and directed creative execution. Managed on-site video shoots, production and editing of promos, and full-length programming. Executed synergistic promotional campaigns between corporate divisions including: Universal Television, Universal Home Video and Universal Pay Television. From March 1993 to June 1998 (5 years 4 months) Director of Marketing @ Developed marketing strategies, plans, budgets and creative campaigns. Managed advertising and public relations agencies.
Pitched and executed promotional campaigns with regional QSR partners. Supervised design and production of all advertising collateral and campaigns. Organized publicity, special events and media FAM tours. Managed video and TV production. From August 1988 to March 1993 (4 years 8 months)
BS, Advertising @ University of Florida Debbie Domer is skilled in: Product Development, Marketing Communications, Marketing Strategy, Integrated Marketing, Advertising, Media Strategy
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