BS, Business Administration and Marketing @
Deana is a senior Sales and Marketing Executive with a long and proven track record of top level sales and profit performance in challenging assignments. Deana is a strong organizational leader with the capability to guide a business through rapid growth, turnaround performance and brand acquisitions. Deana is a strategic thinker and planner equally adept at devising
Deana is a senior Sales and Marketing Executive with a long and proven track record of top level sales and profit performance in challenging assignments. Deana is a strong organizational leader with the capability to guide a business through rapid growth, turnaround performance and brand acquisitions. Deana is a strategic thinker and planner equally adept at devising and executing tactics to deliver top quartile results.
Contact Deana Sabatino at [email protected] or 609.213.8443
VP Category Management & Customer Planning @ Additional responsibility for Customer Planning team From November 2014 to Present (1 year 2 months) VP Category Management & Assortment @ Leader of 20+ Category Leadership department for Pinnacle Foods From September 2013 to November 2014 (1 year 3 months) Senior Vice President of Marketing @ Strategic member of the Executive Leadership team focused on brand positioning, new product development and implementation, social media execution, and communication. Responsible for the ideation execution and implementation related to core and new services. Advanced Analytics development, CRM management, digital marketing and the development of the five year strategic plan. From December 2010 to September 2013 (2 years 10 months) Vice President Sales Planning, Operations and Development @ Strategic leader of 50 person internal Sales organization for $2.5B portfolio of brands focused on driving top quartile sales and profit results through Trade Marketing, Customer Development and Planning, Field Communication, Category Management, Trade Planning, E-Commerce, Advanced Analytics, Sales Meeting, Budget review and analysis and Strategic Brand Planning. Sales leader on the review and integration of over $1B in acquisitions.
Marketing leader on portfolio of Personal Care brands focused on increasing sales and profit portfolio. From January 2002 to May 2010 (8 years 5 months) Vice President of Marketing @ Leader of the Laundry Marketing department to evaluate opportunities to develop brand strategies, further grow the business unit and increase profitability. Principal manager for the Marketing department on the corporate Mergers and Acquisition team to evaluate all potential business opportunities to grow corporate profits and sales. Through the acquisition of USA Detergents, and organic sales growth, the Laundry business unit grew sales and profits by over 150%.
Marketing planning for Household, Personal Care and OTC product categories, From January 1998 to January 2002 (4 years 1 month) Senior Brand Manager @ Leader of Marketing function for $250M Detergent portfolio including Arm & Hammer Powder Detergent, Liquid Detergent and Fabric Softener Sheets.
Full P&L responsibility, including forecasting, product development and marketing strategy.
Increased Sales by $70M - 28% in three years, and increased profits by 200%.
Initiated and implemented a compaction program on Powder Detergent which realized a 250 bps improvement in Gross Margin, and an 11% Share growth in year 1.
Led the re-launch of our Liquid Detergent business, after an unsuccessful concentrated launch including packaging, formulation, new manufacturing process, new pricing and sales strategy. This led to a volume growth of over 25% and profit growth of 100%, and a share growth of 25%.
Responsible for the coordination, maintenance and follow-up of a multi-functional brand team to address brand issues and develop strategic brand direction.
Coordinated national launch of Fabric Softener Sheets which lead to 60% Net Sales growth and 40% share growth.
Strategic development of Marketing and Consumer programs which lead to first time distribution at Wal-Mart on our Liquid Laundry business. From January 1995 to January 1998 (3 years 1 month) Manager Trade Marketing/Sales Planning @ Responsible for the review, analysis and execution of Brand strategies, communication to the Field Sales organization to optimize Sales and Profit growth.
Development of category and brand level presentations designed to enhance account level calls, brand objectives and sales.
Coordination of all Household and Personal Care selling stories, market intelligence, promotional requirements, consumer behavior, brand/category performance and promotional calendars.
Coordination with Marketing on ensuring sales objectives and issues are addressed and issues with execution with the Trade are addressed.
Liaison between corporate and Field Sales on brand issues, marketing support, broker management and funding requests.
Responsible for the analysis of key promotional programs, deduction management, quota development and inventory/logistic requirements.
Allocation and overall management of over $30M in Trade Funds, including deployment, quota review and spending analysis.
Development of Trade Funds management system including, design, testing and implementation. The system was designed to monitor brand Trade expenditures based on customer level commitments and actual spending. From January 1993 to January 1995 (2 years 1 month) Senior Financial Analyst @ Several Financial analysis positions focused on the forecasting and budgeting process.
Financial forecasting, control and reporting of monthly income statements for all Laundry products, which equated to $200M in Net Sales.
Monthly preparation of income statements, production plans, marketing and promotion expense analysis and accruals.
Gross Profit analysis, long-range financial planning, profitability analysis, Trade program evaluations and manufacturing and distribution efficiency analysis. From January 1986 to January 1993 (7 years 1 month)
MBA, Marketing and Finance @ Rider University From 1987 to 1990 BS, Business Administration and Marketing @ Caldwell University From 1982 to 1986 Deana Sabatino is skilled in: Advanced Analytics, Strategic Planning, VOC Insights, P&L Management, Product Development, Talent Development, Coaching, Critical Thinking, CRM Management, P+L Management, Shopper Insights, Category Management, Management, Shopper Marketing, Marketing Strategy
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