Over 17 years experience of successfully driving growth via sales leadership, business development & account management - responsible for GTM strategies in mature & emerging technology markets, across all sectors globally - with direct, strategic alliance (SI/OS) & channel experience.

Director, Global Alliances (EMEA) @ Setting the SI GTM strategy to drive growth with our strategic system integrators across EMEA, via a team of Global Alliance Managers. EMC Federation's expertise with complementary SI capabilities enable customers to implement solutions of long-term value in data centre, security, BI/Analytics and application environments across industry domains, that rely on dedicated go-to-market collaboration between each of these global partners and EMC The Power of the Federation - EMC II, Pivotal, RSA and VMware form a unique federation of strategically aligned businesses, each focused and free to execute individually or together. The federation provides unique solutions and choice for SI's to assist their customers transform to software-defined enterprises on their journey towards the “3rd platform” of mobile, cloud, big data and social, to service billions of users and millions of apps. From February 2015 to Present (11 months) London, United KingdomEnterprise Sales Manager @ Delivered significant YoY growth & doubled the team in size and revenues within 2 years, our focus on the EMC Federation assisted our customers in their transformation journey towards the software defined enterprise,via a talented direct sales team across niche global verticals. The Power of the Federation - EMC II, Pivotal, RSA and VMware form a unique federation of strategically aligned businesses, each focused and free to execute individually or together. The federation provides customer solutions and choice for the software-defined enterprise and the emerging “3rd platform” of mobile, cloud, big data and social, transformed by billions of users and millions of apps. From September 2012 to Present (3 years 4 months) United KingdomeGaming Accounts Director @ Managed the eGaming GTM vertical of the entire EMC portfolio (Infrastructure & Business Consultancy, RSA Security, Content Management, Virtualisation, BI, Cloud & Big Data) across a global online eGaming vertical. During this tenure we increased our revenues by 420% and market share in Gaming by over 30% From August 2009 to September 2012 (3 years 2 months) Finance Account Manager @ Responsible for sales of the entire EMC portfolio (Infrastructure & Business Consultancy, RSA Security, Content Management, Virtualisation, BI, Cloud & Big Data) across the asset / fund management vertical in the UK. From July 2007 to August 2009 (2 years 2 months) Territory Manager @ Responsible for SaaS (software as a service) growth in the North of the UK. Thomson Corporation is a leading global provider of integrated information-based solutions to business and professional customers. 2006 revenues from continuing operations: US $6.6 billion; 8% over prior year 80% of total revenues derived from electronic products, software and services 82% of total revenues derived from subscription-based products and services 32,000 employees, Headquarters in Stamford, CT USA, with operations in 37 countries Thomson provides value-added information, with software tools and applications that help its customers make better decisions, faster. They serve professionals in the fields of law, tax, accounting, financial services, scientific research and healthcare. From August 2005 to July 2007 (2 years) Affinity Head @ Affinity cross sales of entire group portfolio across major marketing brands such as RBS, Airmiles, Tesco, Orange, BA etc... The Caudwell Group of 8500 employees and revenues of £2bn pa announced that it has completed the sale agreement with Doughty Hanson & Co and Providence Equity Partners, under which the private equity firms have acquired the entire Group for a total consideration of £1.46 billion. Under the terms of the acquisition, Doughty Hanson will retain the 20:20 Logistics Distribution Group, to be renamed the 2020 Mobile Group, and Providence Equity Partners acquired the Phones4U Group From July 2003 to July 2005 (2 years 1 month) Account Director / Business Development @ Quota carrying Account Manager, covering new business & mid market accounts. Energis was formed in 1992 as Telecom Electric, out of the UK's National Grid. Its national optical fibre network is partially deployed via the overhead power transmission network of the grid. At one point its Market capitalization was over 10 billion GBP, making Energis plc a top 15 FTSE company. Specialising in building individual solutions for customers, its product portfolio spans voice, data, internet, contact centre services and security and is underpinned by a commitment to deliver superior levels of service. From August 1997 to July 2003 (6 years)

Cranfield School of Management - Business School @ Cranfield University From 2008 to 2010 Business & IT @ Knutsford, Cheshire From 1990 to 1998 Dean Yates is skilled in: Solution Selling, Storage, Cloud Computing, Virtualization, SaaS, Selling, VMware, Sales, Networking, Enterprise Software, SAN, Sales Management, Disaster Recovery, New Business Development, Business Development