Dean Masch's Email

Dynamic sales professional with over 25+ years experience in food service management, convenience store distribution, and brokerage and beverage account management. Strengths are return on investment, customer relations, high-level sales and mentoring employees. Consistently achieve a sales record that exceeds quotas with a proven track record in customer service satisfaction.

Channel Development Manager @ Develop and implement effective reseller recruitment strategy by working with authorized national accounts such as Sodexo, Aramark, Compass, Levy Restaurants, Foodbuy and other approved nation accounts. Create marketing programs that create interest for companies to become resellers. Work closely with dormant resellers to reactivate. Identify potential reseller needs and interests and effectively communicate benefits and opportunities available to meet needs and interests. Meet reseller recruitment quota as set by the director of new business development. Partner with regional sales manager to provide support to reactivated and new resellers in developing business plans, expense budgeting and marketing plans. Follow and support new resellers through first product sale and implementation. Analyze reseller capacity throughout the country to pinpoint activities to match recruiting efforts. Perform analysis of reseller mix by product specialty and develop plan to ensure recruitment efforts target correct mix of resellers. Analyze sales and industry trends and make appropriate recommendations to ensure long-range planning needs are met. Maintain a reliable communication mechanism with sales and product management departments to ensure efforts are in line with objectives. From January 2015 to Present (1 year) Regional Sales Manager @ Manage all current and new Foodservice and convenience store distribution business and add new distributors & brokers, Manage all budgets, equipment placements, profit forecasting, scheduling, problem solving, quarterly business reviews and strategic development to maximize return on investment in my assigned territory. From September 2007 to January 2015 (7 years 5 months) Regional Sales Manager @ Developing, Javo Coffee, Ice Coffee’s and Tea’s maintaining and increaseing National Accounts & Key Account Relationships. Manage all current and new Foodservice and convenience store distribution business and add new distributors & brokers, Manage all budgets, equipment placements, profit forecasting, scheduling, problem solving, quarterly business reviews and strategic development to maximize return on investment in my assigned territory.; Northern California, Nevada, Hawaii, Washington, Oregon and Idaho. Responsible for full cycle sales, including marketing, closing, collections, and national account management. Spearhead up selling and product development activities, collaborate with IT department, attend conferences, trade shows and deliver sales & marketing presentations. Major Accomplishments: In three years increased territory business from 6 accounts to over 350 active accounts Increased my territory too over a Million Dollars in sales and revenue in three years Responsible for new & current account business generation Added and manage 3-Large Indian Casino’s Managed and increased distribution in Foodbuy, Premier, V.A. National Accounts Opened new foodservice distribution with the following Sysco Foodservices of San Francisco, Sysco Central California, Sysco Sacramento,Core-Mark Hayward, Core-Mark Sacramento and US Foods San Francisco & US Foods Sierra Division. From January 2007 to January 2014 (7 years 1 month) Beverage Business Manager @ From September 2005 to September 2007 (2 years 1 month) Regional Sales Manager/National Account Manager @ Western Untied States Manage all Western United States for Royal Crown (RC Cola) foodservice and Slush Puppie frozen drink brands representing 1,000,000 cases and $15,000,000 in retail sales annually. Sold key initiatives to distributor network by ensuring the execution of strategies and plans and aggressively drive incremental volume opportunities. Major Accomplishments: New national account Slush Puppie business with KFC, and Circle K generating 250 new accounts and 100,000 incremental cases. Secured program availability at Wetzel’sPretzels representing 300 new locations and 100,000 new cases. Implemented a Royal Crown (RC Cola) equipment support program enabling distributors to aggressively compete in the marketplace. Secured 125 new dispenser placements, generating 100,000 new cases. Increased distributor volume and profitability by marketing and launching new product offerings such as Nehi fountain brands, frozen Slush Puppie Plus 100% juice, IBC/Crush, and Hawaiian Punch products. From January 2004 to January 2005 (1 year 1 month) Sales Manager @ Management of Northern California and Northern Nevada Markets for continued growth and increased market share. Division Manager Northern California/Northern Nevada & Hawaii Supervising 6 sales representatives and increase market share with the following brands Sunkist, Nestle, Vitality, Swiss Miss, Tully’s Coffee, Lyons Magnus and all Sysco Branded dispensed products. Major Accomplishments: 600 new equipment placements. Generated 2.8 million dollars in revenue Recognized with multiple sales awards for exceeding goals and expectations: Received multiple bonus awards Recognized as top Sales Manager. From January 1996 to January 2004 (8 years 1 month) Sales Manager @ Salesman of the Year 1992. Manage, train and assist district managers, sales representatives, and merchandisers in their daily job duties Develop and maintain staff participation to increase sales and distribution Coordinate the execution of all scheduled promotions, incentives, selected on-premise activities and participation of selected events From January 1991 to January 1996 (5 years 1 month)

Fire Science/Fire-fighting @ Chabot College Dean Masch is skilled in: Food, Sales, Forecasting, Account Management, Sales Management, Food Service, National Accounts, Sales Operations, Grocery, Key Account Development, Product Development, Marketing, Management, Strategic Partnerships, Sales Process