Image of Dean Kelly

Dean Kelly

Co-Founder @ HeyLets

GM, Head of Vendor Marketplace

New York, New York

Ranked #497 out of 9,942 for Co-Founder in New York

Section title

Dean Kelly's Email Addresses & Phone Numbers

Dean Kelly's Work Experience



November 2013 to Present

San Francisco Bay Area

LegalVision Australia

Advisor and Investor

January 2013 to Present


Advisor and Investor

November 2013 to Present

Dean Kelly's Education

Australian Institute of Company Directors

Graduate Company Directors Course

UNSW Australia

LLB / Com (Finance) Law Finance

1999 to 2004

Sydney Boys High School

Dean Kelly's Professional Skills Radar Chart

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What's on Dean Kelly's mind?

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54% Left Brained
46% Right Brained

Dean Kelly's Estimated Salary Range

About Dean Kelly's Current Company


Founded VC backed San Francisco based, Apple Featured, Global App HeyLets. HeyLets is a social app which allows users to share and discover tailored experiences in a fun, fast and social way. - Launched HeyLets in over 113 countries globally in only 6 months. - Featured in Apple Store as best new app - Led the fundraising...

Frequently Asked Questions about Dean Kelly

What company does Dean Kelly work for?

Dean Kelly works for HeyLets

What is Dean Kelly's role at HeyLets?

Dean Kelly is Co-Founder

What is Dean Kelly's personal email address?

Dean Kelly's personal email address is d****[email protected]

What is Dean Kelly's business email address?

Dean Kelly's business email addresses are not available

What is Dean Kelly's Phone Number?

Dean Kelly's phone (212) ***-*365

What industry does Dean Kelly work in?

Dean Kelly works in the Internet industry.

Who are Dean Kelly's colleagues?

Dean Kelly's colleagues are John Blazic, Louis Tur, Steve Lim, Steven Adam, Fabian Mastrorillo, Uma Moiseenko, Alisa Galushko, Niki Larsen, Seth Newman, and Kevin Callahan

About Dean Kelly

📖 Summary

Dean is a successful entrepreneur based in San Francisco, founding two global start up companies (HeyLets and Zanui), an advisor and investor. Previously, Dean was the Head of Strategy at Football Federation Australia, as well as a Senior Strategy Associate at Booz and Company, and the Corporate Development and Strategic Partnerships Manager in Malawi at the William J Clinton Foundation. He has deep experience in - Launching start-up companies - Fundraising and Investor relations - Ecommerce - Social and Consumer Applications - Strategic Partnerships - User Acquisition, Growth Hacking, Growth Strategy - Digital Marketing across all Channels - Community building and engagement - Solving complex business problems for multi national companies He is also the San Francisco based leader of the UNSW Entrepreneurs and Innovation Group, promoting and supporting new entrepreneurs from Australia in the SF Bay AreaCo-Founder @ Founded VC backed San Francisco based, Apple Featured, Global App HeyLets. HeyLets is a social app which allows users to share and discover tailored experiences in a fun, fast and social way. - Launched HeyLets in over 113 countries globally in only 6 months. - Featured in Apple Store as best new app - Led the fundraising initiative for HeyLets. Raised $1.65m to help with expansion and product development (From Australian based VC, and a number of high profile angel investors) - End-to-end ownerships of marketing, strategic partnerships, user acquisition and growth hacking, retention, business development, PR, Community, Social Media, Ambassador Programs From November 2013 to Present (2 years 2 months) San Francisco Bay AreaAdvisor and Investor @ LegalVision is Australia’s only one-stop-shop legal services provider. LegalVision provides a high-quality, cost-effective solution for Australian small and medium businesses seeking legal assistance, advice or documentation. LegalVision specialises in giving customers top quality legal advice at an affordable, fixed-fee price. LegalVision's business lawyers primarily work online. This ensures they can provide legal assistance quickly (often within 48 hours), and at a price below that of a traditional bricks and mortar firm. They work on a fixed-fee basis. The LegalVision team is made up of both experienced business lawyers and a dedicated back office team that manages marketing, sales, customer service and administration. LegalVision's team has a diverse background that includes ex- corporate lawyers, ex- Googlers, ex-investment bankers and developers. All lawyers have well-regarded legal and business experience and many have worked in top-tier corporate law firms. From January 2013 to Present (3 years) Advisor and Investor @ Zanui is Australia's largest pure online furniture and homewares company. After Launching Zanui, raising funding and running the company as MD, Dean moved to San Francisco to launch HeyLets. He remains an investor and advisor to Zanui. From November 2013 to Present (2 years 2 months) Co-Founder and Managing Director @ Launched and managed Australia’s largest pure online furniture and homewares company - Recruited and managed a team of up to 150 staff - Multi Million Venture and growth capital raised from global venture capital company - Negotiated with and signed over 1000 suppliers in order to sell product on - Managed buying, marketing, production and operations team - International sourcing - Negotiated and developed all contracts for the company – radio stations, tv commercials, media buying agencies, PR agencies, lease agreements, legal documents, employee contracts etc - Developed all partnerships – B2B, Affiliates etc - Furnished celebrity homes, partnerships with The Living Room, Nova, Carols in the Domain Zanui is now $20m+, and as a formal advisor, I work with senior staff as needed. From September 2011 to November 2013 (2 years 3 months) Sydney, AustraliaManaging Director @ Rocket Internet is the largest venture builder in the world, companies include, Groupon (former CityDeal), eDarling, Zalando (2nd largest e-commerce company in the world outside of china), Dafiti, Lazada, Zalora, Home24, Zanui, Iconic and hundreds more. From September 2011 to November 2013 (2 years 3 months) Sydney, AustraliaStrategy Associate @ Directed large teams of clients and Booz & Co consultants in developing major change programs for Australian and international clients across a variety of industries - Retail, Telecommunications, Financial Services, Airlines, Government, Services, Construction, Energy, Resources, Media And in a number of countries - Australia, New Zealand, United Arab Emirates, Indonesia, Malaysia, China From May 2005 to September 2011 (6 years 5 months) Senior Manager, Strategic Projects @ Worked alongside CEO, Chairman and Senior Management, responsible for developing and driving strategic initiatives across all areas of Football Federation Australia, which is the governing body of Football in Australia. From August 2009 to April 2011 (1 year 9 months) Senior Corporate Development and strategic partnerships manager @ The Clinton Hunter Development Initiative (CHDI) is working in Malawi to strengthen agriculture, develop agri-businesses, and increase access to clean water, quality health care, and education – in ways that can be locally sustained. As the Corporate Development and Strategic Partnerships Manager in the CHDI team, I was responsible for identifying, leading and structuring all Joint Venture and Partnership opportunities across Africa. From 2009 to 2010 (1 year) MalawiSenior Consultant @ Senior Strategy Consultant From March 2005 to August 2009 (4 years 6 months) Graduate, Company Directors Course @ Australian Institute of Company DirectorsLLB / Com (Finance), Law, Finance @ UNSW Australia From 1999 to 2004 Sydney Boys High School Dean Kelly is skilled in: Mergers, Business Strategy, Entrepreneurship, Digital Strategy, Strategy, Venture Capital, New Business Development, E-commerce, Management, Management Consulting, Business Development, Start-ups, Online Advertising, Financial Modeling, Business Valuation

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In a nutshell

Dean Kelly's Personality Type

Introversion (I), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 10 month(s)

Dean Kelly's Willingness to Change Jobs



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