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Dean Armoogum

Head Digital Marketing and E-commerce @ Sleek MakeUP

Head Of Marketing at Fusion Lifestyle

Chelmsford, United Kingdom

Ranked #873 out of 17,460 for Head Digital Marketing and E-commerce in United States

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Dean Armoogum's Email Addresses & Phone Numbers

Dean Armoogum's Work Experience

Sleek MakeUP

Head Digital Marketing and E-commerce

March 2014 to Present

Kao Brands

Digital Marketing Manager, Europe

July 2011 to February 2014

Nestle UK Ltd

Online Manager B2C & B2B

May 2003 to July 2011

Dean Armoogum's Education

Middlesex University

Computer Science

2000 to 2003

University of Middlesex

BSc (Hons) Computer Science

Verulam Secondary School

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Dean Armoogum's Estimated Salary Range

About Dean Armoogum's Current Company

Sleek MakeUP

Role Reporting to the Commercial Director, the purpose of the role is to define, plan and deliver the digital marketing strategy with the clear purpose to increase global sales and drive brand awareness. My responsibilities included: • Define and deliver the digital marketing strategy to build brand awareness, drive sales and repeat purchase and brand loyalty, including...

Frequently Asked Questions about Dean Armoogum

What company does Dean Armoogum work for?

Dean Armoogum works for Sleek MakeUP

What is Dean Armoogum's role at Sleek MakeUP?

Dean Armoogum is Head Digital Marketing and E-commerce

What is Dean Armoogum's personal email address?

Dean Armoogum's personal email address is a****[email protected]

What is Dean Armoogum's business email address?

Dean Armoogum's business email addresses are not available

What is Dean Armoogum's Phone Number?

Dean Armoogum's phone +44 ** **** *121

Who are Dean Armoogum's colleagues?

Dean Armoogum's colleagues are Carlos Burke, Matthew Kerr, Nikki Baker, and Clare Weidner

About Dean Armoogum

📖 Summary

A digital marketing strategist and project manager with over 12 years of experience working across a wide variety of industries utilising digital channels including research, search, social, email marketing, eCRM, online advertising, mobile, and analytics. Actively seeking an opportunity to be integrated into the company’s Digital Marketing team, where I will be able to learn and share my own experience for the general advancement of the company’s online programs.Head Digital Marketing and E-commerce @ Role Reporting to the Commercial Director, the purpose of the role is to define, plan and deliver the digital marketing strategy with the clear purpose to increase global sales and drive brand awareness. My responsibilities included: • Define and deliver the digital marketing strategy to build brand awareness, drive sales and repeat purchase and brand loyalty, including SEO, e-mail campaigns, on-line and social media. • Define and deliver the digital strategy flawlessly against the company strategy. • Protect the Sleek MakeUP brand and ensure consistency across all touch-points. • Own, build and utilise the customer mailing list. • Identify digital marketing opportunities including media and brand partners, events, social media and emerging digital channels • Identify and deliver innovative ways to bring high levels of consumer engagement. • Analyse and report on trends, habits and behaviour of site visitors and online customers to identify opportunities and improve conversion. • Monitor and analyse campaigns and develop and adopt strategies to improve campaign efficiency and ROI • Line management responsibility of 5 •. Liaise with web development agency to develop a customer journey which delivers a higher conversion rate and loyalty. Achievements • Rebranded with Fluid design and mobile optimised. • Ownership and Management of the E-Commerce strategy and activity. • Utilising E-Commerce experience to drive abandon cart rate down from 93% to 65% • Increased social base –Facebook 210%, Instagram 100%, Twitter 40%, launched YouTube Channel – with initial subscribers of 15,000 and 502,000 views. • Identified key areas to improve database growth with results of 46% incremental growth. • Driven email open rate from 15% to 35% • Changed checkout page to onestep check and implemented Sage Pay integration with a result from 30% success rate to 65%. • Brought together creative on all digital touch points From March 2014 to Present (1 year 10 months) Digital Marketing Manager, Europe @ Kao is a leading global manufacturer of premium beauty care brands that are recognised around the world for their innovation and quality with over 2000 employees around the globe and a turnover of over £400 million. My responsibilities included: • Digital Management of UK, France, Germany, Spain and Netherlands • Development of strategy and managing holistic digital marketing programs for each brand, leading their execution with excellence • Identifying opportunities for strategic partnerships, co-promotions, etc. that are aligned with the brand strategies and based upon consumer insights • Email marketing, ECRM, Social, Search marketing, Online advertising, and mobile • Driving adoption of global strategies and to develop, share, and implement global synergies and best practices • Budget tracking • Collaborating and coordinating with internal teams to deliver brand specific digital programs • Management of agencies • Implementing key performance measures for each digital program and reporting on them regularly • Evaluating the effectiveness of those programs • Line management responsibility of 5 Achievements • John Frieda UK needed to improve brand presence and educate consumers. I developed a plan to deliver a John Frieda YouTube channel. Created 15 video’s in 2 days with a mix of bloggers and consumers from social and CRM database. The channel received over a 1 Million views in 5 months. • John Frieda UK and Germany had an objective to grow their database to help drive growth. I developed a plan to drive growth via a social campaign. UK database went from 20,000 to 120,000 over a 2 month period and German database went from 3,000 to 40,000 consumers. • Poor email marketing results of 8%-12% open rate and 3%-5% click through rate. I redeveloped the creative and content which was more relevant and personalised to the consumers. Result showed open rates at its highest of 45% averagely 35% and click through rate of 25%. From July 2011 to February 2014 (2 years 8 months) Online Manager B2C & B2B @ Nestle is the world’s leading nutrition, health and wellness company. One of the major players within the UK and Irish food industry employing 8,000 employees across the 23 sites producing some of Britain’s best loved brands such as Kit Kat, Nescafé, Smarties, Buxton, Go Cat and Shreddies and exporting over £300m worth of products every year to over 50 countries around the world. I Joined the Nestle in May 2003 in the Out of Home Division and was promoted to Online Manager after 12 months. I have had full online responsibility for Nescafe Professional and it’s brands online and help developed an e-CRM strategy. During 8 Years at Nestle I have also worked across key beverage, food and confectionery brands including Nescafe Original, Nescafe Gold Blend, Nescafe Cafe Style, Nescafe Milano, Aero Hot Chocolate, Maggi, Chef, Herta Hotdogs, Kitkat, Aero, Yorkie, After Eight, and Quality Street. I have lead cross-functional projects on these brands to develop Nestle Professional’s first ever website in 2003. In 2007 Nestle Professional re-branded it’s identity and my role was to develop with our global head office a CMS global framework that allows our small, medium and large markets to adopt and use and give an alignment of a global look and feel. . My responsibilities included: • Optimizing brand presence via all effective channels of online communication • Driving digital agency relationships and day-to-day agency process • Optimizing brand visibility on all search engines through SEO & PPC • Overseeing web analytics to continually improve ROI analysis and website • Ensuring strategic alignment and on-time content delivery on a local and global basis • Devising and executing email strategy and campaigns that were analytical, exciting and engaging • Developing stand alone digital projects and integrated campaigns to develop brand presence on social networks, track brand buzz on-line, deliver related blogs and e-mails • Managing online budget From May 2003 to July 2011 (8 years 3 months) Hardware Engineer @ My position as hardware tester was to test and verify whether the products were faulty and to check why the product was faulty, products included VGA cards, Motherboards, RAM, cordless mousse and keyboards, network camera’s, Hard drives, Floppy drives and CD re-writers. Also built computers for the company for there own in house use. From January 2003 to April 2003 (4 months) Junior Programmer @ Key skills and achievements Programming within Word and Excel using the language Visual Basic, this lead me to create an Accounts package. Work included creating Web pages and general office duties. From November 1999 to May 2001 (1 year 7 months) Computer Science @ Middlesex University From 2000 to 2003 BSc (Hons), Computer Science @ University of MiddlesexVerulam Secondary School Dean Armoogum is skilled in: Digital Marketing, Email Marketing, SEO, Mobile Devices, Online Advertising, B2B, Online Marketing, CRM, Customer Insight, Strategy, Social Networking, Marketing Management, Marketing, SEM, Mobile Marketing

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In a nutshell

Dean Armoogum's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

2 year(s), 11 month(s)

Dean Armoogum's Willingness to Change Jobs



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