Dawn Nelson

Senior Director Marketing at Consumer Reports | Leland, North Carolina, United States

About Dawn Nelson

Dawn Nelson is a seasoned marketing executive currently serving as the Senior Director of Marketing at Consumer Reports, where she spearheads a dynamic team of 18 professionals dedicated to driving direct marketing and fundraising initiatives. With a robust background in conceiving and executing revenue-generating consumer marketing strategies, Dawn excels in leveraging multiple channels, including digital platforms, to enhance brand visibility and engagement. Her expertise in creative development and database marketing allows her to craft targeted campaigns that resonate with diverse audiences, ultimately contributing to the organization's P&L objectives.

At Consumer Reports, Dawn is instrumental in the marketing of flagship products, including the Consumer Reports magazine and the Consumer Reports on Health newsletter. She employs advanced market research methodologies and strategic planning to inform her initiatives, ensuring that each campaign is data-driven and results-oriented. One of her key projects involves optimizing the fundraising efforts for the organization, where she utilizes a comprehensive test matrix design to refine approaches and maximize donor engagement.

Dawn’s commitment to innovation in direct marketing is evident in her ability to harness the latest trends and technologies, ensuring that Consumer Reports remains at the forefront of the industry. Her leadership not only fosters a collaborative environment but also empowers her team to explore new ideas and strategies that drive growth. With a passion for consumer advocacy and a deep understanding of market dynamics, Dawn Nelson continues to make a significant impact in the realm of consumer products marketing.

Dawn Nelson Work