Consistently maximized revenue and built measurable brand awareness in technology / software companies. Last three employers all grew by more than 250% during my tenure. Accomplished senior marketing executive with over 20 years of experience in global marketing functions. Managed over 40 professionals in social media marketing, product marketing, lead generation, digital marketing, demand generation, branding, product strategy, PR, channel relations, mobile, field marketing, and marketing communications. Proven leader, who builds teamwork and develops internal talent. Experienced ROI-driven product marketer in B2B and infrastructure spaces. Specialties: Enterprise technology / software, Human Resource Management, Big Data, Financial Management, Middleware, Cloud computing, SaaS / On Demand, PaaS, Business Analytics, Data Management, EPM, CPM, CRM & Enterprise Mobility Management. Highlights: ■ At Peregrine Systems authored and launched a new product strategy (Infrastructure Management) that re-positioned the company. The new strategy grew the company from $10M to $35M in two years resulting in an IPO. ■ As a SVP of Marketing played a key role in 3 successful Initial Public Offerings (IPO’s). ■ Engaged with AT&T (Equipment Division) to create marketing campaigns that included researching the market, determining positioning and executing a lead generation program using marketing automation which increased profits by 30% per year. ■ Negotiated the first Marketing Agreement in history with IBM for Walker Interactive Systems Inc. (Integrated Financial Systems) generating $3M in sales the first year.

Principal @ The company was a boutique marketing firm with four seasoned professionals that worked with some of the most innovative and in-demand companies in the technical marketplace. The firm was a full-service marketing group that worked with startups to fortune 500 companies. ■ Spearheaded a product management service on a website development project for Digital Ally Inc. Successfully combined branding, business and technical requirements into a quality visitor experience which stimulated traffic and growth. Used SEM and SEO. ■ Conducted two six-month consulting studies for BEA Systems (Oracle), formulating a strategy for middleware product line expansion. Used analytics to produce predictive models to gain valuable knowledge from data. Worked closely with sales and pre-sales to get proof of concept up and running in order to show the benefits of middleware to customers and prospects. ■ Conducted an 8 month consulting engagement with HyperRoll (Oracle) to create marketing campaigns. Included market research, identifying a solid product brand and position. Developed a digital platform moving to execute online advertising, demand generation programs, marketing automation and mobile marketing. ■ Developed and implemented a marketing plan for Mi5 Networks (Symantec) in order to generate sales leads. Included trade shows, webinars, direct mail, public relations campaigns, collaterals and website development. From January 2008 to 2015 (7 years) San Francisco Bay AreaPresident @ Responsible for directing a turnaround financially troubled company with tremendous potential. The school was a 30,000 Square foot learning center that employed 35 professionals. In five years the company was sold for over five times the original investment. ■ Decreased operating costs by $50,000 per year while improving the quality of services. ■ Successfully designed and executed promotional mix of advertising, direct mail, incentive programs, partnerships, sales collateral, trade shows, and digital marketing. ■ Developed, trained, managed and motivated a staff of 35 to improve services and surpass goals. From January 2002 to January 2008 (6 years 1 month) Greater San Diego AreaVP of Marketing @ Peregrine Systems Inc. (Hewlett-Packard) was an enterprise software company, enterprise asset management, change management and ITIL-based IT service management software. Global company with over 500 employees. ■ At Peregrine Systems authored and launched a new product strategy (Infrastructure Management) that re-positioned the company. The new strategy grew the company from $10M to $35M in two years and lead to an IPO. ■ Formed a product marketing team responsible for developing compelling positioning & messaging, building market awareness, generating demand and equipping our global sales organization to sell cloud & premises-based software around the globe. ■ Built a motivated marketing team, created corporate marketing plans / budgets and played a key role in the company’s growth. Managed PR / Advertising firms and built in house departments. ■ Managed cross functional team expansion into European marketplace (England, France, Germany & Asia). Researched modifications, build sales/marketing, channels and customer support. ■ Initiated and implemented new sales training techniques that accelerated sale representative’s productivity from an average of $650,000 per representative to $1.2M a year. From January 1996 to January 2002 (6 years 1 month) Chief Marketing Officer @ Restrac Inc. (Microtrac) provided the tools to help organizations automate their staffing functions, such as technology, services and information to streamline the way that open jobs are filled. ■ Initiated and conducted corporate strategic meetings that determined positioning, branding, communication strategies, budget, sales, marketing advantages, and development priorities. ■ Directed all corporate strategy and business planning; resulting in the company growing from $8 million to $21M in four years. ■ Spearheaded product marketing to orchestrate communication of regular product releases to press, analysts and extended ecosystem of customers, channel partners, and clients. ■ Established key marketing relationships with Oracle, PeopleSoft and Deloitte & Touche that opened up sale channels that accelerated growth which lead to a successful IPO. From January 1992 to January 1996 (4 years 1 month) Vice President of World Wide Marketing @ Continuum Company Inc. NYSE (Computer Sciences Corp) an international consulting and computer services firm that served the needs of the global financial services industry for computer software. ■ Worked directly with President to develop a new product strategy – Enterprise Solutions (ESC). ■ Moved the product from a monolithic system to a flexible affordable solution. ■ Initiated and managed launch of new product strategy resulting in 25% growth the first year. From January 1989 to January 1992 (3 years 1 month) Austin, Texas Area

Bachelor's degree, Political Science @ University of California, Berkeley David G. Fisher is skilled in: Strategic Planning, Product Marketing, Advertising, Sales Management, Cloud Computing, SaaS, CRM, Marketing Communications, Program Management, Corporate Positioning, Media Relations, New Business Development, Digital and Internet Marketing, Webinars, Social Media Marketing