Marketing Strategy & Analysis | Data-Driven Strategist | Catalyst for Transformation
Campaign Manager for Watson Health
February 2019 to May 2020
Greater Chicago Area
Fog Software Group
Senior Marketing Manager
May 2017 to October 2018
President / Owner
2014 to May 2017
Director of Marketing - Incentive & Loyalty Division
2015 to 2015
Arlington Heights, IL
The Matlet Group
National Accounts Director
May 2012 to October 2014
Greater Chicago Area
Chicago Packaging Corporation
September 1992 to February 1994
Marketing Campaign Manager
Failsafe Media Company
Director of Marketing and Business Development
February 1994 to May 2012
Lake Zurich, IL
Tasked to deliver data-driven marketing, focused on creating full lifecycle campaigns, nurturing leads through the sales and marketing funnels, and manage demand generation campaigns for the Watson Health Provider portfolio. Responsible for bringing cross-functional teams together to attract, convert, and nurture leads to close. Tasked to deliver data-driven marketing, focused on creating full lifecycle campaigns, nurturing leads through the sales and marketing funnels, and manage demand generation campaigns for the Watson Health Provider portfolio. Responsible for bringing cross-functional teams together to attract, convert, and nurture leads to close.
What company does David Valancius work for?
David Valancius works for IBM
What is David Valancius's role at IBM?
David Valancius is Campaign Manager for Watson Health
What industry does David Valancius work in?
David Valancius works in the Information Technology and Services industry.
Campaign Manager for Watson Health @ IBM Tasked to deliver data-driven marketing, focused on creating full lifecycle campaigns, nurturing leads through the sales and marketing funnels, and manage demand generation campaigns for the Watson Health Provider portfolio. Responsible for bringing cross-functional teams together to attract, convert, and nurture leads to close. From February 2019 to May 2020 (1 year 4 months) Greater Chicago AreaSenior Marketing Manager @ Fog Software Group Fog Software Group is a division of Constellation Software (TSX:CSU). We acquire, manage and build market-leading software businesses with specialized, mission-critical solutions that address the specific needs of a particular industry.Founded in 1995, Constellation Software Inc.has grown rapidly through a combination of acquisitions and organic growth, establishing a strong constellation of companies with a large, diverse customer base: over 85,000 customers operating in over 100 countries with annual revenue exceeding $1.7 billion.Fog Software Group (fogsoftwaregroup.com), a division of the Constellation operating group Vela Software, operates 20+ software companies based in the US, Europe and Australia and serving a diverse set of B2B vertical markets. From May 2017 to October 2018 (1 year 6 months) Deerfield ILPresident / Owner @ HyperVenerate Innovative marketing consultancy supporting partners though deep research, design and implementation of invigorating marketing strategies to achieve lead generation, sales enablement, and revenue objectives.• Combines years of experience with an artistic instinct to lead B2B marketing / sales reconstruction efforts with an emphasis on data analysis, lead generation, lead nurturing, and campaign optimization.• Develops, executes, and manages sophisticated client inbound and outbound strategies, mapping customer journeys, optimizing web page conversions, integrating content / blogs / whitepapers / social sharing upstream and downstream measuring. • Implements growth hacking strategies offline and online, measuring results and ROI, flexing for scale and optimize lead generation systems and data sets.• Champions the use of emerging technologies such as near field communications to increase mobile opt-in, engagement, and lead scoring. From 2014 to May 2017 (3 years) Mundelein ILDirector of Marketing - Incentive & Loyalty Division @ Restaurant.com Restaurant.com’s Helping Business Division offers an appetizing selection of coveted products and solutions to support your mission of promoting your business, driving engagement or rewarding loyalty. • Responsible for constructing a scalable and effective marketing framework that included the formulation of product marketing strategy, the creation of measurable campaign goals, the process design to review and disseminate results, and the continual optimization of campaigns based on results and business priorities. • Provided leadership and managed numerous cross-functional priorities on highly-visibility initiatives. Drove increased consideration of Restaurant.com business solutions and lead acquisition through a variety of digital marketing and online channels, primarily email and content marketing programs. Tracked and analyzed content metrics and tied budget, plans and programs to the achievement of set objectives. From 2015 to 2015 (less than a year) Arlington Heights, ILNational Accounts Director @ The Matlet Group The nation’s largest minority-owned printing, packaging and fulfillment company, trusted by iconic companies such as Duracell, Procter & Gamble, Darden, Duracell, PEZ, AT&T, and Kashi. A leading provider of commercial and package printing, lettershop, fulfillment, supply chain and logistic services.• Demonstrated subject matter mastery to educate and collaborate with client teams on best solutions for partner marketing programs, with a heavy emphasis on sampling, printing, direct mail, POP / POS, fulfillment and solving logistical challenges.• Lead projects through stages of discovery, development and production on schedule and on budget, ensuring quality standards are met while safeguarding client satisfaction and retention.• Directed project teams and translated complex customer objectives into clear processes and solutions.• Replaced ineffective plans with strategy and tactics resulting in continuous revenue increases. From May 2012 to October 2014 (2 years 6 months) Greater Chicago AreaMarketing Manager @ Chicago Packaging Corporation Historic commercial printing and packaging manufacturer.• Authored all marketing communications for direct mail, sales initiatives and product catalogs.• Managed creative content and managed external vendors for production of marketing campaigns including direct mail and trade show exhibits enhancing corporate identity.• Expanded nationwide reseller channel network resulting in 70% growth in stock product lines.• Oversaw patent submission and application process for innovative multimedia packaging. From September 1992 to February 1994 (1 year 6 months) Chicago, ILMarketing Campaign Manager @ IBM Director of Marketing and Business Development @ Failsafe Media Company Leading marketing communication reproduction company. Services include CD / DVD replication, USB / Flash media duplication, commercial printing, packaging, direct mail, contract packaging and fulfillment.• Repeatedly promoted to fourth highest position in the firm, with final oversight of all marketing, sales, and business development responsibilities while delivering annual revenue growth in excess of 10% for twelve consecutive years.• Managed internal sales teams and external agencies. During tenure, grew revenue fourfold and tripled head count while adapting to rapidly evolving industry challenges and new product innovations.• Set strategic direction, recruit and develop exceptionally talented team. Ccultivate the sales pipeline by directing lead generation strategies, advertising, targeted direct mail, trade shows, email campaigns, and online strategies.• Developed positioning, messaging and segmentation strategies. Implemented search, SEO, SEM, PPC, email, content development, and sales enablement tools. Crafted lead nurturing programs and e-mail templates and testing for trigger-based and drip communications that advance prospects through the education and buying cycle• Improve marketability and profitability through research and trend analysis, develop mission critical sales plans, build and mentor teams to capitalize on market opportunities and protect organizational value. • Authored and analyzed effectiveness of marketing and sales campaigns, review return on investment, established metrics by which marketing programs were to be measured, including initial benchmarking based on existing on concurrent captured marketing data. From February 1994 to May 2012 (18 years 4 months) Lake Zurich, IL
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
4 year(s), 2 month(s)
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