I am a versatile sales & marketing executive with a track record of profitability and team leadership. I have a history of building and growing revenue within new markets.I like to find the right customer for the right product while articulating a strong value proposition. I always look to find a way to consult based on premium
I am a versatile sales & marketing executive with a track record of profitability and team leadership. I have a history of building and growing revenue within new markets.I like to find the right customer for the right product while articulating a strong value proposition. I always look to find a way to consult based on premium features and benefits rather than price point alone
My hunter abilities include research, prospecting and opening top tier clients in all channels and strategizing the overall effectiveness. Finding the right balance in the channel strategy for new accounts and implementing growth practices for established ones.
I have been driving revenue brand exposure and awareness through channel penetration. Growing net margin, gross profit and product space every quarter and year and seeing to it that our clients grow with our share as well as we do.
Sales Acumen - procedures and standards
Marketing Acumen in a full lifecycle range
Risk Mitigation / Credit and Collections
Public facing Branding consciousness
Installation of Software and Hardware/ Troubleshooting
Microsoft Office (Excel, Word, PowerPoint)
HTML Knowledge / Adobe Photo-shop / Photography
Pre print and web standards
Consumer Business Development Manager @ Create and facilitate exposure for Connected Home and Baby Camera verticals by targeting and opening retail and online accounts. From August 2014 to Present (1 year 5 months) United StatesBusiness Development Manager - Channel Manager Kanex and KanexPro @ Create young retail branding through direct demand with resellers using the strengths of niche boutique product growth to push demand via market momentum
Opened the brands first major retailers (Big Box and E-tail in the US as well as some international distribution.
Opened and supported the brands first US National Fortune 100 Channel Distributor.
Support, train and maximize key partners through programs, accruals, spiffs, promotions, education and specialized training programs.
Networked through sales shows across the country
Key in helping launch and grow the brand in the infancy in many areas, sales, marketing, support, etc...
Daily Basis managing and initial startup of accounts such as Tower (Markertek) ; B&H Photo ; Buy.com ; CBS Studios ; Frys ; Macmall ; Datavision ; Adorama ; Focus Camera ; Sammys Camera ; Etronics ; Fab ; Touch of Modern ; Front Gate ; Hammacher ; KVM Galore ; Mobile City ; New Egg ; D&H, Synnex From April 2009 to August 2014 (5 years 5 months) Major Distribution Account Manager @ Manage D&H Distribution DRAM (Memory) grew D&H from 300K month to 700-800 range with a top month of 1.2 million
Supported distribution channel by attending sales shows tri-quarterly.
Manage local resellers and brokers adjusting allocation of stock and promotions to grow sales
Investigated and locked in builds for industrial players
Use promotions, training and market timing to help the buyer to be market aligned
Consistently brought new accounts and new business to the table to review with management every month
D&H ; Memory Ten ; Puget Systems ; ASA From October 2006 to December 2008 (2 years 3 months) Account Manger, Northern California Region @ Opened product into Fry’s Electronics/Outpost.com; Which was the companies first major big box U.S retailer
Maintained relationships with major retailers and E-tailers requiring investments in time, funds, and managerial level resources as well. Working with multiple buyers to negotiate shelf space / AD promotions in store, skued up over 20 skus.
Follow up on accounting issues in free time to clear credit levels
Frys Electronics ; Shuttle From November 2005 to October 2006 (1 year) Orange County, California AreaCredit / Collections Manager @ Supervised credit associates
Managed all outbound collection attempts from beginning to end
Prospected new ways to bring accounts current, utilizing many sources and database mining
Develop credit applications with legal department
Kept receivables down under 100K from 3 Million From January 2000 to November 2005 (5 years 11 months)
Philosophy and Religious Studies @ North American Reformed Seminary From 2011 to 2014 Computer Science, English @ Orange Coast College From 1996 to 1997 General Study @ Ocean View High School From 1992 to 1995 David Sommars is skilled in: Channel Penetration, Resellers, Consumer Electronics, B2B, Channel, Channel Partners, Account Management, Sales Management, Customer Relations, New Business Development, Corporate Branding, Brand Management, Retail Sales, Online Retail, Business Development