VP/Director, Digital Marketing and Messaging @ HSBC
VP/Director, Digital Product Management and Analytics @ HSBC
Director, Digital Marketing and Operations @ HSBC
University of Minnesota-Twin Cities
I am an accomplished and driven Financial Services professional with over 15 years of marketing, operations, product management and process management experience. I'm known for leveraging in-depth knowledge of multi-channel marketing strategy, process optimization, analytics and sound decision making to implement marketing programs and multi-platform systems that deliver on business objectives while adhering to stringent regulatory, budgetary
I am an accomplished and driven Financial Services professional with over 15 years of marketing, operations, product management and process management experience. I'm known for leveraging in-depth knowledge of multi-channel marketing strategy, process optimization, analytics and sound decision making to implement marketing programs and multi-platform systems that deliver on business objectives while adhering to stringent regulatory, budgetary and timeline constraints. I'm an objective, results oriented leader with a proven track record of developing loyal, high performing teams.
I have a proven track record of challenging the status quo, establishing bold visions for my teams and then motivating and coaching my teams to deliver on the vision.
Key Strengths: Leadership, Talent Management and Mentoring, Problem Solving, Digital Marketing, Product Management, Email Marketing, Operations, Pragmatic Judgment and Decision Making, Driving Change, Strategic Thinking, Analytics, Results Focus, Consensus Building
Head of Credit Card Digital Customer Experience @ Leading a team of digital professionals focused on creating differentiated credit card sales and servicing customer experiences across Wells Fargo's digital channels. From November 2014 to Present (1 year 2 months) Greater Minneapolis-St. Paul AreaDirector, Digital Product Management and Marketing @ In this role, I lead a digital product management and marketing strategy team for the Partnerships Credit Card business. I am accountable for developing and implementing the digital servicing roadmap and direct digital marketing programs in a highly matrixed environment. I successfully led the team through post-acquisition organizational changes and platform integration projects. From May 2012 to August 2014 (2 years 4 months) VP/Director, Digital Marketing and Messaging @ Led the digital product management, marketing strategy and relationship management functions for the Credit Card and Retail Bank business lines. In this role, I improved marketing effectiveness through data driven strategies that generated over $97.5MM in cost savings and improved cross-sell rates by 35%. I established new processes to efficiently prioritize work and allocate team resources while developing and coaching a cohesive, geographically dispersed team. From March 2009 to May 2012 (3 years 3 months) VP/Director, Digital Product Management and Analytics @ In this position, I was accountable for HSBC's online credit card originations platforms and online reporting/analytics functions. I created a modular credit application process that improved application completion rates and reengineered a key cross-sell process to improve take rates by 14%. I also led the centralization of the departments forecasting and annual planning process. From July 2007 to March 2009 (1 year 9 months) Director, Digital Marketing and Operations @ I led a 6-person digital marketing and operations team through a corporate acquisition and integration. In this role, I was responsible for digital product management, operations and vendor management of legacy systems. I managed post-acquisition platform consolidation efforts, developed new targeted marketing programs that increased cross-sell revenue and successfully renegotiated key vendor contracts to decrease development costs by 57%. From December 2005 to July 2007 (1 year 8 months) Sr. Director, eBusiness Marketing and Operations @ In this role, I provided strategic vision and operations oversight to 6-person team. I was responsible for generating new credit card accounts via online channels, developing/executing the company's online development roadmap, managing 3rd party vendors and driving the online customer marketing strategy. From July 2003 to December 2005 (2 years 6 months) Director, eBusiness Operations @ Managed a 3-person digital operations team responsible for vendor management and digital operations of the company's online application and servicing websites. Recognized with CEO Award for designing and implementing a web based, real time pre-screen telemarketing platform that decreased new account originations costs by 35%. From February 2002 to July 2003 (1 year 6 months) Sr. Business Systems Analyst @ Managed high profile, enterprise projects and new product launches as lead IT Business Analyst for Business Development and Marketing teams. From July 1999 to February 2002 (2 years 8 months) Sr. Process Analyst @ I was selected to serve on an internal consulting team that standardized and streamlined procedures and processes across Prudential's operations sites. I led the reengineering engagement with the Life Claim's division which reduced claims processing times by 25%. From June 1995 to July 1999 (4 years 2 months)
Bachelor of Science (BS), Agricultural Business Management @ University of MinnesotaUniversity of Minnesota-Twin Cities David Servais is skilled in: Financial Services, Credit Cards, Process Improvement, Analytics, Email Marketing, Marketing, Direct Marketing, Customer Acquisition, Digital Marketing, Budgets, Integrated Marketing, New Business Development, Relationship Management, Business Analysis, Database Marketing
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