Marketing Analyst @ I provide quantitative support for most departments in the company, particularly around the planning and execution of client-funded projects. My work with business development to structure and price projects and with client services, marketing, and product management to execute them has contributed to 95% project success rate with more than 3x revenue growth. I also manage our patient acquisition team and have overseen a 75% reduction in per-member costs. From January 2013 to Present (3 years) Senior Manager, Marketing Analytics & Business Intelligence @ Managed and trained two analysts responsible for data collection and analysis for marketing, product management, and sales departments • Coordinated migration of data from Excel to multidimensional Access database, allowing for more efficient, advanced, and comprehensive analysis • Collaborated with analyst team and other marketing managers to evaluate and prioritize potential marketing initiatives to maximize productivity of constrained development resources From May 2012 to January 2013 (9 months) Marketing Associate @ Managed data collection, analysis, and reporting for traffic for three websites, performance of online auction platform, advertising revenue, and email marketing • Built projection models used by top management to evaluate various initiatives across all departments, including analysis that shaped major company strategies • Developed 2012 revenue plan for companyʹs online auction platform • Created PowerPoint slides to report company performance for quarterly Board of Directors meetings • Created materials used in investor pitches, resulting in a $2.5 million capital investment From May 2011 to April 2012 (1 year) Advertising Intern @ Researched advertising opportunities based on cost, demographics, and exposure, presenting report to management and ad agency with placement recommendations for upcoming campaign promoting launch of online bidding platform for live art auctions • Participated in strategic and creative meetings between management and advertising agency, providing feedback on agencyʹs pitch, and observing development of an ad campaign • Reached out to over 1,000 websites by email and phone in cross‑linking initiative, helping to improve Google PageRank from 5 to 6 • Improved business communication skills while contacting representatives of other companies, both as potential buyer of ad space and to pitch website to potential partners From April 2008 to August 2008 (5 months)

BBA, Business Administration, Emphasis in Accounting and Marketing @ University of Michigan - Stephen M. Ross School of Business From 2007 to 2011 Science, and the Arts; Broad Liberal Arts curriculum with pre‑business and classical languages @ College of Literature From 2007 to 2008 Roxbury Latin From 2001 to 2007 David Salinger is skilled in: Marketing, Email Marketing, Google Analytics, Microsoft Office, Marketing Strategy, Microsoft Excel, Digital Marketing, Research, Stata, E-commerce, Advertising, SQL, PostgreSQL, Healthcare, Strategic Planning