Customer Acquisition & Demand Gen
San Francisco Bay Area
Distro Partner, Mentor @ 500 Startups Mountain View, CAVP Marketing & Publishing @ Kabam From April 2011 to February 2015 (3 years 11 months) San Francisco Bay AreaPartner @ Enginefish Customer Acquisition & Demand Gen:- Channels: Paid Search, SEO, Affiliates, Display, Facebook, Mobile- Funnels: Design, AB Testing, Offers- Analytics: LTV, CPA, Tracking, Testing and Automation SF Bay...
Distro Partner, Mentor @ 500 Startups Mountain View, CAVP Marketing & Publishing @ Kabam From April 2011 to February 2015 (3 years 11 months) San Francisco Bay AreaPartner @ Enginefish Customer Acquisition & Demand Gen:- Channels: Paid Search, SEO, Affiliates, Display, Facebook, Mobile- Funnels: Design, AB Testing, Offers- Analytics: LTV, CPA, Tracking, Testing and Automation SF Bay AreaGroup Marketing Manager @ Intuit • Responsible for online customer acquisition for the Small Business Group (SBG), a $1.4B unit that delivers a third of total company revenue.• Rebuilt an elite team from scratch by hiring six (6) rock-star performance managers; currently manages tens of millions of marketing dollars, and provides best practices to executive leadership team and across Intuit.• Profitable acquisition programs resulted in 40% cumulative spend increase in the last two years.• Search Engine Marketing: Rolled out new bid automation to simplify paid search management, resulting in 20% program improvement plus $500k/year savings in agency fees. Leads content and link building strategy to deliver first page results, increase traffic and conversions for natural search.• Display Ads and Affiliate Programs: Scaled development of both channels to millions in yearly spend at ROI; launched performance-based display ads via in-house media buying, and centralized SBG affiliate programs to scale partner deals and recruitment.• Facebook: Enabled Facebook Ads to drive traffic and conversions to Intuit properties; currently developing a system that will scale ad creation and bid management.• Mobile Advertising: Led paid mobile ad units and incentivized app downloads on Intuit GoPayment, a mobile offering that lets merchants accept payments over their iPhone and other devices, to make it an effective customer acquisition channel.• Key driver in projecting, planning and hitting SBG revenue and sign-up goals; key contributor in defining business metrics to balance marketing investments across properties and channels. From September 2008 to April 2011 (2 years 8 months) Sr. Marketing Manager @ Homestead Technologies (acquired by Intuit) • Tripled online marketing spend to $12M/year using ROI-driven programs.• Partnered and worked closely with product, customer sales and engineering teams to scale current channels and implement Display and SEO opportunities.• Developed key business metrics to measure efficacy of each marketing channel.• Developed testing, tracking and reporting infrastructure.• Important contributor to creation and testing of conversion funnels. From March 2006 to September 2008 (2 years 7 months) Brand Manager @ Nestle Philippines • Strategy: Managed world-wide Nestle strategic products for the Philippine market. Handled short-to-long term plans and had P&L responsibility to deliver on revenue targets, operating margins, and bottom-line. Plans resulted in substantial increases for the ice cream novelty business.• Brand Building: Re-launched Drumstick with renovated product, tri-media communications campaign, and street merchandising support. Collaborated with Sales, R&D, and other Business Units to rejuvenate product interest and boosted sales by 20% during its first year, and 15% in its second year.• New Product Development: Regularly led cross-functional teams involving personnel from R&D, Production, Engineering, Materials, and Quality Assurance to deliver and launch new products and product renovations within a period of eight to fourteen months. From November 1996 to January 2003 (6 years 3 months)
500 Startups
Distro Partner, Mentor
Mountain View, CA
Kabam
VP Marketing & Publishing
April 2011 to February 2015
San Francisco Bay Area
Enginefish
Partner
SF Bay Area
Intuit
Group Marketing Manager
September 2008 to April 2011
Homestead Technologies (acquired by Intuit)
Sr. Marketing Manager
March 2006 to September 2008
Nestle Philippines
Brand Manager
November 1996 to January 2003
What company does David Quiec work for?
David Quiec works for 500 Startups
What is David Quiec's role at 500 Startups?
David Quiec is Distro Partner, Mentor
What industry does David Quiec work in?
David Quiec works in the Internet industry.
Who are David Quiec's colleagues?
David Quiec's colleagues are Dominic Bermudez, Neha Saigal, Herman Chandi, Ana González, Tom Brooks, Ismet Oztanik, Christina Vernali, Justyna Piotrowska, Leon Hermann, and Jamie Dunphy
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