Vice President of Marketing and Managed Markets @
Visionary biopharma executive experienced in globally commercializing new products and growing in-line portfolios of products across multiple therapeutic areas. Experience in large, orphan, and rare diseases. Proven in aligning and leading cross-functional teams to ensure achievement of objectives across all phases of the product lifecycle. Skilled at leveraging both best practice and innovation in commercial, reimbursement, business
Visionary biopharma executive experienced in globally commercializing new products and growing in-line portfolios of products across multiple therapeutic areas. Experience in large, orphan, and rare diseases. Proven in aligning and leading cross-functional teams to ensure achievement of objectives across all phases of the product lifecycle. Skilled at leveraging both best practice and innovation in commercial, reimbursement, business development, and clinical strategies. Passionate about building cohesive, value-driven organizations that make a difference in patients' and employees' lives while surpassing corporate expectations. All while having fun in the process.
Specialties: Commercialization strategy, business development, marketing strategy, life cycle management, branding, global marketing, pricing, reimbursement, cross-functional team leadership and general management. Designing and recruiting forward thinking commercial organizations to meet corporate goals.
Senior Vice President Commercial Operations @ Recruited, developed, and led the US commercial organization to ensure InterMune will become the worldwide leader in treatment of Idiopathic Pulmonary Fibrosis (IPF). This includes the building of a successful commercial organization of more than 250 people from ground up. Development of innovative strategies and operational implementation to ensure value is created for patients, employees, and stockholders. From March 2013 to Present (2 years 10 months) Vice President of Marketing and Managed Markets @ Led Ipsen US commercial strategy and execution as head of Marketing and Managed Markets for Endocrinology and Neurology portfolio. Oversaw back to back years of double digit growth, launch of new indications, and evolution of corporate focus onto new products and away from legacy brands. Reshaped managed markets strategy and structure to drive growth opportunities in changing healthcare environment. Led commercial organization through transition and establishment of new east coast headquarters. From June 2010 to April 2012 (1 year 11 months) Executive Director, Head of Marketing @ Led commercial strategy and growth to support Affymax first ever product launch. Developed mid and long term product strategy as well as commercial organization design and recruitment. Negotiated and managed US commercial alliance with Takeda. Worked with senior management and board of directors to evolve organization that had only been in R&D into becoming a fully integrated biopharma company to maximize stockholder value. From July 2007 to June 2010 (3 years) Marketing Director @ NUTROPIN & PULMOZYME Marketing Director
Recruited by and reported to the Vice President of Specialty Therapeutics. Led marketing teams and organization commercial execution of two diverse brands with $700m in gross sales to growth increases in net revenue and profitability. Developed short and long term strategy for both Nutropin (endocrinology) and Pulmozyme (cystic fibrosis_ franchises in order to increase growth and protect from follow on biologics. From 2005 to 2007 (2 years) Brand Director for Lotrel @ LOTREL Brand Director (1/04 – 3/05)
Recruited by and reported to the Vice President of Cardiovascular and Metabolic franchise to lead commercial operations of LOTREL, 2nd largest US brand for Novartis with over $1B in annual sales. This position gave me the opportunity to build on my in-line brand management through oversight of a large asset that reached broadly across the organization. Integrated marketing mix management, sales force alignment, direct to patient marketing, managed care contracting, and cross brand collaboration were key skills that were developed or enhanced with this position. From 2004 to 2005 (1 year) Brand Director @ EXANTA Brand Director (1/02 – 1/04)
Reported to the Executive Director of Thrombosis and Hemostasis; managing commercial operations for the launch of EXANTA’s multiple indications to the segments of hospital, long-term care, and oncology. Led US and Global teams on market access and lifecycle management (EXANTA was the first oral anticoagulant since warfarin with expectations of peak sales over $3 billion annually, later deemed to be non-approvable by FDA due to liver toxicity concerns). From 1992 to 2004 (12 years) Brand Communications Leader @ Brand Promotions Leader (2/00 – 12/01)
Hemostasis Business Unit
Created and executed medical communications and market development strategy for EXANTA and emerging hemostasis brands. Recruited and led team of multiple professionals focused on promotions, key opinion leader development, publications, and public relations. From 2000 to 2001 (1 year) Product Strategist - CNS @ Reporting to Executive Director of Emerging Products, developed new product commercial strategy for all pipeline brands in the Astra CNS portfolio including projects from pre-clinical to phase III in Parkinson’s, Alzheimers’, Huntington’s Disease, and acute stroke. Worked closely with medical, regulatory, clinical operations, and outside opinion leaders to shape commercialization strategy and operational plans. From 1998 to 2000 (2 years)
Bachelor of Science (BS), Marketing and Business Administration @ University of South Carolina - The Moore School of Business From 1987 to 1991 David McNinch is skilled in: New Product Commercialization, Business Development and Licensing, P&L Management, Commercial Executive Leadership, Alliance Management, Product Launches, Short, Mid, and Long Term Commercial Planning, Global Marketing, US Marketing and Promotional Strategy, Pricing and Reimbursment Strategy, Team Leadership, Commercial Organization Design, Clinical Development Strategy, Commercial Team Recruitment, Product and Corporate Strategy
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