An extremely driven and dedicated ACMA professional with a desire to reach the highest level. I believe that people are everything in business whilst adopting a very strategic, analytical and pragmatic approach. I have a great passion for online retailing and I invest a lot of time in people both in my department and across the business.
An extremely driven and dedicated ACMA professional with a desire to reach the highest level. I believe that people are everything in business whilst adopting a very strategic, analytical and pragmatic approach. I have a great passion for online retailing and I invest a lot of time in people both in my department and across the business. I try to instil a "whatever it takes" attitude whilst having a fun and engaging culture. I am continuously trying to develop both myself and the commercial department. I will only recruit the best people into ao.com to match the very high standards ao.com requires.
Leadership and Management skills
Cross functional analytics
Online acquisition analytics
Supply Chain and Stock Analytics
Group E-Commerce Director @ Responsible for all e-commerce, digital marketing and commercial across the group From January 2015 to Present (1 year) Director of Commercial @ Driving the retail business in alignment with the business strategic objectives. Sit on the senior team of AO.com responsible for driving sales at lowest cost whilst providing analytical insight to manage the business effectively. Managing a team of 50 people across Digital Acquisition, CRM and Commercial. From March 2014 to Present (1 year 10 months) Bolton, United KingdomHead of Commercial @ Responsible for three main teams (Commercial, Online acquisition and Marketing analytics). Commercial look after all of the pricing, forecasting, trading team support and retail P&L performance. Marketing analytics look after all the web analytics, revenue attribution and acquisition analytics. Online Acquisition manage all of the traffic channels including google search, display and affiliates. The department link in with all other areas of the business as a support function. From January 2012 to March 2014 (2 years 3 months) Commercial Manager @ Progressed to commercial manager within 6 months where I was responsible for pricing, trading team support, retail P&L performance and web analytics. Managing a team of 8 people. From August 2010 to January 2012 (1 year 6 months) Bolton, United KingdomPricing Manager @ Responsible for all the pricing operations and strategy at ao.com. Managing a team of 2 people. From February 2010 to August 2010 (7 months) Bolton, United KingdomSupply Chain Analyst and Accountant @ This is where I started my career as a graduate. I progressed quickly where I was put in a fully qualified role after my first 6 months. The role involved being a site accountant for 3 sites in the UK. In addition to the standard management accounting role the majority of my role was delivering ad hoc projects and analysis. I completed projects to improve productivity and gain efficiency whilst adding value throughout the whole supply chain. I also supported the European business units and strategy building up relationships with operations and finance directors in several countries. I built the UK budgets each year using complex Cognos modelling skills and techniques. I was involved with a lot of one off projects and capex. I then left the role a fully qualified CIMA accountant and was looking for my next challenge and a change of sector. This is why I chose the commercial role at DRL. From October 2006 to February 2010 (3 years 5 months)
BA (Hons) 2.1, Accounting and Financial Management @ The University of Sheffield From 2002 to 2005
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