Highly motivated individual with over 9 years of merchandising experience and over 4 years of buying experience. Analytical minded with the drive to succeed, I am a team player who works well individually or in groups. I have successfully transitioned from managing assortment for 650 locations to managing assortments for over 2,000 locations; spanning two retail formats. Key Achievements • Increased the sales of key AV Accessories by $4.4mm through assortment improvements. This was accomplished by identifying and refining the growing categories and streamlining the declining legacy items. • Successfully Launched a Wall Mount display project that improved sales by $3.4 mm in Revenue and $4.4mm in Gross Margin. • Partnered with the Private Label manager to launch a private label brand for Consumer Electronics. We surpassed our sales estimates for the first 4 months the items were in the stores by $100K. • Highly regarded among the vendor community for professionalism and my commitment to collaboration.

Online Buyer-Home Appliances @ From June 2013 to Present (2 years 7 months) On-Line Associate Buyer-Home Appliances @ From January 2012 to June 2013 (1 year 6 months) Associate Buyer-Furniture, Mounts, & AV Accessories @  Manage the day to day operations of a defined category group; ensuring that sales, margin, and inventory turn-over goals are achieved at both Sears and Kmart.  Report and Analyze weekly sales performance to explain any positive or negative variances in the business.  Perform ad hoc reporting through internal and 3rd party tools (NPD, TraQline, etc) to gain a better understanding of the industry and business.  Support the buyer in analyzing and selecting a customer focused assortment selection. I also participate in the negotiations to ensure we get the best cost for the items.  Effectively negotiate vendor programs for annual accruals and advertising support. I also negotiate transition funding from vendors to allow SHC to profitably clear out of old items to make room for new products.  Select and execute advertising plans as well as negotiate vendor support for the ads.  Work with Space Planning to develop logical merchandising strategies that make it easy for the customers to shop and find what they are looking for.  Forecast the business by Line each month as part of the monthly financial forecasting regimen.  Manage the subsidy collection to ensure we met our subsidy forecast and collected all money due.  Collaborate with the inventory team weekly to forecast unit sales to ensure we remained in stock. From February 2010 to March 2012 (2 years 2 months) Associate Buyer-Home Audio @  Drove Home Audio business by selecting assortments, managing inventory performance, and planning promotions.  Performed weekly sales analysis of prior week’s business and presented results at weekly reporting meetings.  Drove Home Audio business by Planning promotional offers and Sku selections for weekly ads. Also coordinated the in-store flyers to coincide with these promotions and maximize sales potential.  Collaborated with the Web team to create promotions to drive our web business.  Worked with inventory team to ensure we are in-stock on all items and approach vendors to get additional product when necessary.  Worked with Buyers and Financial Planning to forecast business and needs for upcoming months.  Responsible for new vendor set-up and ensuring all documentation was complete and adhered to standards.  Attended vendor meetings to review business, develop promotional plans, and evaluate new product prototypes.  Managed the collection of vendor funding for the Home Audio team by writing charge backs and tracking vendor programs, with no missed or “out of period” charge backs.  Was the point of contact for the space analyst and provided direction for the floor plans.  Supported the “In-Store” experience by managing signage and display projects that made it easier for customers to shop Circuit City Stores.  Selected, negotiated, and launched Crosley nostalgia products at Circuit City as a new business initiative. From October 2007 to November 2008 (1 year 2 months) Merchandise Coordinator-A/V Furniture & Mounts @  Executed daily requirements of the furniture/wall mounts category from reporting sales to space planning to managing pricing.  Contribute to the advertising process by managing item content, entering offers, and adding products to the layouts.  Worked with inventory team to ensure we are in-stock on all items and approach vendors to get upside when necessary. Also worked with vendors to resolve inventory overages.  Worked with the accounting department to resolve invoicing and payment issues.  Successfully launched a flat panel wall mount display as well as a new speaker stand and wall bracket display that increased sales significantly.  Served as interim buyer when there was a buyer transition. From June 2001 to October 2007 (6 years 5 months) Media Assistant @  Assisted media buyers with planning, negotiating, and buying broadcast advertising time. From August 2000 to June 2001 (11 months) Production Artist @  Electronically transmitted print ads to newspapers and printers as well as assisted with versioning print ads as needed using Quark. From November 1999 to August 2000 (10 months)

Bachelor of Science-Mass Communications, Public Relations @ Virginia Commonwealth University From 1996 to 1998 Associate of Science, Liberal Arts @ Richard Bland College From 1993 to 1996 David Heflin is skilled in: Retail Buying, Analysis, Merchandising, Inventory Management, Buying, Promotions, Forecasting, Pricing, Product Development, Retail, Sales Management, Sales, Consumer Electronics, Management, New Business Development