Senior Product Manager at Unity Technologies
San Francisco, California
Sourced Adventures
Group Manager
May 2014 to January 2016
Greater New York City Area
Redburn Partners
Intern
July 2005 to July 2005
Rubicon Project
Product Manager
November 2014 to July 2017
San Francisco Bay Area
iSocket (Acquired by Rubicon Project)
Manager Marketplace Solutions
April 2014 to November 2014
Greater New York City Area
Moxie
Digital Media Planner
March 2013 to April 2014
ZenithOptimedia
Assistant Planner
September 2011 to February 2013
New York City
Trinity University
Student
August 2007 to May 2011
San Antonio, Texas Area
Angostura Limited
Intern
June 2008 to June 2008
Unity Technologies
Senior Product Manager
San Francisco Bay Area
Unity Technologies
Product Manager, Monetization
July 2017 to October 2020
San Francisco Bay Area
Jakarta International School
2000 to 2003
Trinity University
Bachelor of Science, International Business, Marketing, Spanish
2007 to 2011
Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'
Spanish, History, Sociology, Photography,
2010 to 2010
Katy High School
2003 to 2007
What company does David Golborne work for?
David Golborne works for Sourced Adventures
What is David Golborne's role at Sourced Adventures?
David Golborne is Group Manager
What industry does David Golborne work in?
David Golborne works in the Marketing and Advertising industry.
Who are David Golborne's colleagues?
David Golborne's colleagues are Angel Colberg, Alexandre ABREU, Bradley Weiers, Stéphanie Rancourt, Bill Roberts, Lloyd West, Ron Pieket, Christine Johnson, Taylor Mutch, and Siyu Liu
📖 Summary
Group Manager @ Sourced Adventures From May 2014 to January 2016 (1 year 9 months) Greater New York City AreaIntern @ Redburn Partners Compiled client portfolio data, analyzed stock trends and market movements prepared internal press releases of trend data to clients. From July 2005 to July 2005 (1 month) Product Manager @ Rubicon Project Owned the marketplaces of two of Rubicon’s largest revenue producing products outside of our core SSP business, Orders PMP and Programmatic Guaranteed. These two online advertising marketplaces automate the process of buying and selling direct sold & PMP media. Orders PMP:Developed a new order request system (RFP) to greatly reduce the steps for users to gain access to the media they wish to buy.Owned search improvement projects to increase search relevance and improve inventory management for sellers.Redesigned order creation into a guided three-step process to reduce workflow complexity for buyers.Initiated product strategy and infrastructure to track key product performance indicators via SQL database and Google AnalyticsProgrammatic Guaranteed:Managed the 3rd party integration of seller ad servers to automate the execution of online video products.Redesigned and simplified financial systems for the entire product to support multiple payment structures and manage reconciliation at scale.Implemented a new discovery functionality within our catalogue to better showcase, for buyers, the most sought after capabilities of sellers.Integrated with 3rd party customer reporting tools to allow for real time spend data to be tracked accurately.Crafted the 2015/16 go-to-market and onboarding strategy for enterprise sales and account management.Created a customer accessible knowledge base containing FAQS, videos and documentation to alleviate load from our accounts teams. From November 2014 to July 2017 (2 years 9 months) San Francisco Bay AreaManager Marketplace Solutions @ iSocket (Acquired by Rubicon Project) Primarily functioned as an assistant product manager in a cross-disciplinary role liaising between engineering, product, sales and account management.Prioritised roadmap, wrote user stories and feature requests, learned agile methodologies, created wire frames, participated in testing and development, and validated completeness for over 30 features.Troubleshot customer orders, reported/generated tickets for bugs, utilising post-mortems to ensure iterative solutions were integrated into our roadmap.Served as the sole manager of the entire sales process for 15-20 accounts, where I was responsible for onboarding, upselling and prospecting existing and new accounts throughout the full sales cycle.The insights learned during this process were then distilled and prioritized for the product and engineering teams. From April 2014 to November 2014 (8 months) Greater New York City AreaDigital Media Planner @ Moxie On the Verizon FIOS Account:- Maintained General Market, B2B & Multicultural Campaigns- Improved campaign performance across all audience initiatives - Recommended new potential target segments to pursue- Developed quarterly media plansSkills Acquired : Mediabank, DFA (Doubleclick for Advertisers), Comscore, DMP Implementation, Mobile Attribution, Reporting, Programmatic Buying, From March 2013 to April 2014 (1 year 2 months) Assistant Planner @ ZenithOptimedia On the Verizon Wireless Account: - Worked on General Market, Small Business and Multicultural Campaigns- Developed Traditional Media recommendations for Print, Outdoor, TV and Radio Initiatives- Participated in 2 yearly upfront planning cycles, designing upcoming media campaigns- Created primary audience segments for new media campaigns (Comscore)- Maintained primary daily budget documents and weekly status- Coordinated media buys and media authorizations- Evolved client relationships & expectations From September 2011 to February 2013 (1 year 6 months) New York CityStudent @ Trinity University From August 2007 to May 2011 (3 years 10 months) San Antonio, Texas AreaIntern @ Angostura Limited Production Department: Participated in improving production efficiency. Developed efficiency testing and recording techniques to improve output of Angostura Puncheon Rum. Marketing Department: Conducted marketing research, interviewed employees and assisted in the development of Angostura Bitters Promotion Video.Export Division Projects: Involved in the promotion and supply of 1919 Premium Angostura Rum. From June 2008 to June 2008 (1 month) Senior Product Manager @ Unity Technologies Publisher Dashboard Experience teams for Monetization San Francisco Bay AreaProduct Manager, Monetization @ Unity Technologies - Manage Unity's Operate Dashboard building better tooling and providing relevant insights for our publishers to maximize their player LTV- Built 2 Machine learning driven Products for maximizing player LTV and predicting player retention/purchasing habits in game for driving up Ads and IAP ARPDAU.- Owned and built the foundation of Unity's mobile exchange platform, creative quality and internal marketplace controls. - Managed the SDK team releases for Unity's first AR Campaign and diversifying ad formats by 4x and adding viewability supportProduct manager for the following teams: Exchange, SDK, AR, Personalized Placements, Dashboard, [Alpha Product] From July 2017 to October 2020 (3 years 4 months) San Francisco Bay Area
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 8 month(s)
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