Disciplined and entrepreneurial leader in marketing and advertising with an emphasis on developing integrated campaigns for global brands including American Express, BMW, CA, Nike and McDonald's. Nearly 10 years experience developing B2C and B2B programs and value propositions, product launches and innovations, and driving business growth. Capabilities include experiential marketing, digital/social media, strategic planning, insights and analytics, creative development, and contract negotiations. Scope has spanned consumer, end-user, and purchase decision audiences; client and agency experience. Proven experience at building and leading teams. Flexible and focused, tenacious and steady in a fast-paced environment. Specialties: Lead sponsorship marketing initiatives focused on delivering consumer engagement, driving scale, business growth and brand health. Capabilities include sponsorship marketing, strategic planning, partnership management, contract negotiations, experiential marketing, digital and social media, event management, measurement and analytics, sports and entertainment marketing and product management.

Global Partnerships and Experiential Marketing @ From January 2014 to Present (2 years) Senior Manager, Sponsorship Strategy, Planning and Sport Marketing @ Lead strategic sport sponsorships and develop value proposition for Cardmember and Prospect engagement in golf, basketball and other team sports – ultimately driving measureable and sustainable brand engagement, advocacy and loyalty. Drive strategic planning, measurement and capabilities across all sponsorships (sports, music, film, fashion); including redefining the mission, managing the planning process, optimizing multi-million dollar budget, and leading strategic initiatives to transform and grow the program. Lead experiential, digital/social media, communications, creative, hospitality and PR at the U.S. Open, PGA Championship, Ryder Cup, NBA All-Star Weekend, and through 100+ NBA season-long programs. Developed measurement and analytics tool and implement systematic process to evaluate sponsorship ROI and inform business decisions. Lead large cross-functional team including 6 agencies and their 50+ staff and AXP colleagues in Media, Advertising, PR, Research, and Legal. From July 2011 to December 2013 (2 years 6 months) Director (Acting), Digital Brand & Social Media Development @ Define the strategy, development and optimization of the social customer journey across social media platforms, including Facebook, Twitter, Pinterest, YouTube, etc. Led the identification, development and execution of new commerce opportunities through social media partnerships. From September 2012 to February 2013 (6 months) Director (Acting), Sponsorship Strategy, Planning and Sports Marketing @ Lead strategic sport sponsorships and develop value proposition for Cardmember and Prospect engagement in golf, basketball and other team sports – ultimately driving measureable and sustainable brand engagement, advocacy and loyalty. Drive strategic planning, measurement and capabilities across all sponsorships (sports, music, film, fashion); including redefining the mission, managing the planning process, optimizing multi-million dollar budget, and leading strategic initiatives to transform and grow the program. From May 2012 to September 2012 (5 months) United StatesManager, Sponsorship Strategy and Sport Marketing @ Lead experiential, digital/social media, communications, creative, hospitality and PR at the U.S. Open, PGA Championship, Ryder Cup, NBA All-Star Weekend, and through 100+ NBA season-long programs. From May 2008 to July 2011 (3 years 3 months) Senior Account Executive @ Developed strategic recommendations and delivered superior client service for Computer Associates (CA) and BMW North America (BMW) in support of driving sales and enhancing brand awareness through amateur and professional golf programs. From April 2005 to May 2008 (3 years 2 months) Financial Specialist @ Developed and executed proactive and reactive sales methods that lead to new business for Wachovia. Strengthened and developed business relationships by providing asset growth recommendations and financial analysis to maximize return. From July 2004 to April 2005 (10 months) Washington D.C. Metro AreaEvent Coordinator @ Supported marketing, operations, PR, and execution of McDonald’s All-American Game, Jordan (Nike) Classic, and AFLAC Baseball Classic. Coordinated press conferences in 10 cities to announce members of the 2004 AFLAC All-American Baseball Classic. From January 2004 to September 2004 (9 months)

B.S. Sports Management, Sports Management, Finance, Law @ University of Delaware From 2000 to 2004 GDS David Eisenberg is skilled in: Strategic Planning, Sports Marketing, Strategic Partnerships, Digital Media, Sponsorship, Sports, Marketing Strategy, Marketing Communications, Performance Measurement, Event Management, Promotions, Social Media Marketing, Integrated Marketing, Contract Negotiation, Analytics