David Eisenberg's Email Addresses & Phone Numbers

Manager, Sponsorship Strategy and Sport Marketing @ American Express Lead experiential, digital/social media, communications, creative, hospitality and PR at the U.S. Open, PGA Championship, Ryder Cup, NBA All-Star Weekend, and through 100+ NBA season-long programs. From May 2008 to July 2011 (3 years 3 months) New York, NYSenior Account Executive @ Octagon Developed strategic recommendations and delivered...

Manager, Sponsorship Strategy and Sport Marketing @ American Express Lead experiential, digital/social media, communications, creative, hospitality and PR at the U.S. Open, PGA Championship, Ryder Cup, NBA All-Star Weekend, and through 100+ NBA season-long programs. From May 2008 to July 2011 (3 years 3 months) New York, NYSenior Account Executive @ Octagon Developed strategic recommendations and delivered superior client service for Computer Associates (CA) and BMW North America (BMW) in support of driving sales and enhancing brand awareness through amateur and professional golf programs. From April 2005 to May 2008 (3 years 2 months) Norwalk, CTHead of Integrated Marketing, NFL, NBA, and NHL @ StubHub Drove integrated marketing strategy with large cross-functional team in business, product and marketing by identifying customer and competitive insights, sizing opportunity and defining marketing focus, and building and executing go-to-market plans.Drove partnership growth and activation strategy with NFL, and select NBA and NHL team partners, including development of first-ever partner asset deal value model, integrated campaign execution, and evolution of integration methodologyLed integrated communication and campaign plan development, and execution across paid and owned channels including, CRM, Paid Social, Display, SEM, Affiliates, Media Partners, and Organic Social with a focus on driving purchases with new, repeat and reactivated customers.Develop, in partnership with channel teams, new performance and brand marketing tactics and innovation that drive preference, revenue and OI. From October 2017 to March 2019 (1 year 6 months) San Francisco Bay AreaLead Product Marketing Manager @ YouTube Drive overall product marketing strategy for the “core” YouTube experience across all devices and platforms - consumer insights, competitive analysis, product positioning, naming, objectives and metrics, and overall go-to-market approach. Lead large cross functional product teams to deepen consumer engagement with the core YouTube experience and launch new standalone app experiences. From November 2015 to October 2017 (2 years) San Francisco Bay AreaGlobal Partnerships and Experiential Marketing @ Google Co-led global engagement strategy and experiential marketing platform to identify, form and nurture meaningful relationships with key senior business and cultural leaders that are critical to Google.Led several strategic sports partnerships and developed an integrated growth strategy, measurement approach, and process management tool for current and future relationships -- ultimately leading to measurable business growth.Led CRM system development and management, measurement, and analytics. From January 2014 to November 2015 (1 year 11 months) San Francisco Bay AreaDirector, Sponsorship Strategy, Planning and Sports Marketing @ American Express Led strategic sport sponsorships and develop value proposition for Cardmember and Prospect engagement in golf, basketball and other team sports – ultimately driving measurable and sustainable brand engagement, advocacy and loyalty.Drive strategic planning, measurement and capabilities across all sponsorships (sports, music, film, fashion); including redefining the mission, managing the planning process, optimizing multi-million dollar budget, and leading strategic initiatives to transform and grow the program. From May 2012 to December 2013 (1 year 8 months) United StatesSenior Manager, Sponsorship Strategy, Planning and Sport Marketing @ American Express Led strategic sport sponsorships and develop value proposition for Cardmember and Prospect engagement in golf, basketball and other team sports – ultimately driving measurable and sustainable brand engagement, advocacy and loyalty.Drive strategic planning, measurement and capabilities across all sponsorships (sports, music, film, fashion); including redefining the mission, managing the planning process, optimizing multi-million dollar budget, and leading strategic initiatives to transform and grow the program.Led experiential, digital/social media, communications, creative, hospitality and PR at the U.S. Open, PGA Championship, Ryder Cup, NBA All-Star Weekend, and through 100+ NBA season-long programs. Developed measurement and analytics tool and implement systematic process to evaluate sponsorship ROI and inform business decisions.Led large cross-functional team including 6 agencies and their 50+ staff and AXP colleagues in Media, Advertising, PR, Research, and Legal. From July 2011 to December 2013 (2 years 6 months) New York, NYDirector, Digital Brand & Social Media Development @ American Express Define the strategy, development and optimization of the social customer journey across social media platforms, including Facebook, Twitter, Pinterest, YouTube, etc.Led the identification, development and execution of new commerce opportunities through social media partnerships. From September 2012 to February 2013 (6 months) New York, NYFinancial Specialist @ Wachovia Bank Developed and executed proactive and reactive sales methods that lead to new business for Wachovia.Strengthened and developed business relationships by providing asset growth recommendations and financial analysis to maximize return. From July 2004 to April 2005 (10 months) Washington D.C. Metro AreaEvent Coordinator @ Sports America, Inc. Supported marketing, operations, PR, and execution of McDonald’s All-American Game, Jordan (Nike) Classic, and AFLAC Baseball Classic.Coordinated press conferences in 10 cities to announce members of the 2004 AFLAC All-American Baseball Classic. From January 2004 to September 2004 (9 months) Rockville, MDVice President, Consumer Marketing @ Ticketmaster San Francisco Bay AreaVice President, Integrated and Sponsorship Marketing @ Ticketmaster From June 2019 to July 2020 (1 year 2 months) San Francisco Bay AreaVice President, Sponsorship Marketing @ Ticketmaster From March 2019 to May 2019 (3 months) San Francisco Bay Area