David Crane's Email

Customer-focused and metrics-driven marketer specializing in the technology industry. Drawing upon a background in economics and social history research, I diligently balance data and creativity to engage with audiences and create customers. Specialties: go-to-market strategy, content marketing, demand generation, message development and alignment, social media strategy, marketing technology and operations, B2B brand awareness and lead generation. At Integrate, I guide the company's thought leadership initiatives and content strategy. I also.work with marketers to understand the relationships between their current marketing processes and tech systems to identify opportunities to increase conversion rates and overall business value.

Marketing Tech Strategist and Content Marketing Manager @ Responsible for supporting Integrate’s go-to-market objectives. I develop, execute and optimize thought leadership and demand gen strategies to communicate Integrate’s unique perspective and drive inbound inquiries and brand awareness. Additionally, I focus on sales and customer enablement, advising on the marketing tech environment to recommend solutions. This allows me to capture the customer stories that inform Integrate's continually evolving messaging. From September 2011 to Present (4 years 4 months) Research Assistant/Grant Proposal Developer @ Developed academic grant proposals, generating revenue for the Department of History. Coordinated with various departments to ensure timeliness and consistency in monitoring and processing grant applications. Provided reports and presentations for the Associate Chair. From September 2008 to June 2011 (2 years 10 months) Greater Minneapolis-St. Paul AreaMarketing Writer/Copyeditor @ • Developed advertizing and content syndication assets (media kits, fact sheets, website copy, case studies, white papers) targeting real estate agents and brokers. • Analyzed marketing-response data and implemented procedural changes to improve campaign efficacy. Managed publisher relations as well as asset distribution and lead fulfillment to ensure efficiency and positive ROI. • As a marketing team member, participated in strategic planning, including budget allocation, content creation, and channel distribution tactics. From January 2007 to September 2008 (1 year 9 months)

Ph.D. Candidate (ABD), Social and Economic History @ University of Minnesota From 2008 to 2012 M.A, Historical Research @ Lancaster University From 2004 to 2006 B.A, History @ University of California, Riverside From 1999 to 2003 David Crane is skilled in: Written Communication, Lead Generation, Online Advertising, Email Marketing, Social Media Marketing, Online Marketing, Proposal Development, Strategic Planning, Marketing Strategy, Proposal Writing, SEM, Digital Marketing, Social Media, Marketing, Start-ups